CoolBrands - "Around The World in 80 Brands" PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download CoolBrands - "Around The World in 80 Brands" PDF full book. Access full book title CoolBrands - "Around The World in 80 Brands" by Maarten Schäfer. Download full books in PDF and EPUB format.
Author: Maarten Schäfer
Publisher: Maarten Schäfer
ISBN: 9490900001
Category : Business & Economics
Languages : en
Pages : 100
Get Book Here
Book Description
We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...
Author: Maarten Schäfer
Publisher: Maarten Schäfer
ISBN: 9490900001
Category : Business & Economics
Languages : en
Pages : 100
Get Book Here
Book Description
We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...
Author: Maarten Schäfer
Publisher: Maarten Schäfer
ISBN:
Category : Business & Economics
Languages : en
Pages : 162
Get Book Here
Book Description
We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...
Author: Joeri Van Den Bergh
Publisher: Kogan Page Publishers
ISBN: 074946805X
Category : Business & Economics
Languages : en
Pages : 288
Get Book Here
Book Description
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
Author: Peter Fisk
Publisher: John Wiley & Sons
ISBN: 1118956974
Category : Business & Economics
Languages : en
Pages : 320
Get Book Here
Book Description
Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game... and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. ‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning
Author: Gillian K. Holmes
Publisher: University of Toronto Press
ISBN: 9780920966600
Category : Business & Economics
Languages : en
Pages : 1056
Get Book Here
Book Description
Who's Who in Canadian Business, now in its 21st year, is a comprehensive and independent guide to Canada's business elite. Listing over 5,000 corporate and entrepreneurial leaders, each with a detailed biography and contact information, this directory is an excellent resource for anyone needing information on Canada's business world. Biographies include such information as current employment, address, education, career history, publications, favourite charities, and honours. Those listed are included because of the positions they hold in Canadian business and industry, or because of the contributions they have made to business in Canada. The directory is updated annually; new and updated biographies are marked for easy reference. All biographies are indexed by company name. Included in this edition is the PROFIT 100 / Next 100 listing of Canada's fastest-growing companies, as well as a list of professional associations, each with full address, contact names, and a brief description.
Author: Martin Lindstrom
Publisher: Crown Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 774
Get Book Here
Book Description
Author: Liz Gogerly
Publisher: Heinemann-Raintree Library
ISBN: 1432970453
Category : Design
Languages : en
Pages : 58
Get Book Here
Book Description
Provides practical advice about living an eco-conscious life including the sourcing of eco-friendly clothes, and how they can apply a range of 'R's, such as recycling, reusing, and reducing consumption, to an imaginative range of fashion projects.
Author: Colin Barrow
Publisher: Kogan Page Publishers
ISBN: 0749472847
Category : Business & Economics
Languages : en
Pages : 352
Get Book Here
Book Description
One of the most important steps in launching a new venture or expanding an existing one is the creation of a business plan. Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes the reader through 29 assignments to help you create and present your business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. It will help you to validate your business idea, brand your business, research and segment your market, and raise finance; all through one persuasive plan. With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business planning. Online supporting resources for this book include supporting lecture slides, personal development and lifetime learning appendix, test questions and answers and a bonus chapters on business communication, business gurus and mergers and acquisitions.
Author:
Publisher:
ISBN:
Category : Business enterprises
Languages : en
Pages : 946
Get Book Here
Book Description
