Author: International Advertising Association (1950- )
Publisher: Hastings House Book Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 202

Get Book Here

Book Description

Author: Kim Bartel Sheehan
Publisher: SAGE Publications
ISBN: 1483315436
Category : Language Arts & Disciplines
Languages : en
Pages : 336

Get Book Here

Book Description
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Author: Shelby D. Hunt
Publisher: Taylor & Francis
ISBN: 131529088X
Category : Business & Economics
Languages : en
Pages : 360

Get Book Here

Book Description
In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.

Author: Carol J. Pardun
Publisher: Wiley-Blackwell
ISBN:
Category : Business & Economics
Languages : en
Pages : 228

Get Book Here

Book Description
Organized in a “point/counterpoint” format, this up-to-date text examines the impact of advertising on society. It is designed to spark discussion and help students understand the complexities of the issues being presented. Ideal for the undergraduate and graduate alike, it features a unique balance between criticism and practice that is rarely found on the market today. Organized in a unique, yet effective debate format designed to spark discussion -- even among audiences with little or no previous knowledge of the subject Each chapter begins with an overview of the history and central issues surrounding a topic, and concludes with a summary of the arguments presented Includes suggestions for further research, questions for discussion, paper topics, and a bibliography of additional readings Offers an industry-based prospective, as opposed to a solely critical one Written in an accessible style that lends substantial clarity to complex issues

Author: International Advertising Association (1938- )
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 0

Get Book Here

Book Description

Author: Mark S. Albion
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 264

Get Book Here

Book Description
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

Author: Albert B. Stridsberg
Publisher:
ISBN:
Category : Human settlements
Languages : en
Pages :

Get Book Here

Book Description

Author: Cara Camello
Publisher: GRIN Verlag
ISBN: 3346945618
Category : Foreign Language Study
Languages : en
Pages : 25

Get Book Here

Book Description
Research Paper (undergraduate) from the year 2020 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 1,7, Justus-Liebig-University Giessen (Anglistik), language: English, abstract: When American football player Colin Kaepernick protested for black rights in mid-2016, I was astonished at the extent of the controversy that followed. Actually, I think sports should be neutral and apolitical. However, top athletes – who often have a great deal of influence in society – can stimulate political discourse and even trigger larger debates, as Kaepernick did. Consequently, I wanted to investigate why Kaepernick and Nike were attacked in the ensuing controversy and why a debate was triggered between different political factions in the US. In the first chapter, I introduce media analysis. I examine how advertisements persuade their audience and how different media techniques and multimodality work together to capture the viewer’s attention more effectively. Special emphasis is given to how metaphors are created and how they function, how a utopian world perspective is communicated through commercials and how producers make use of unique selling points to cleverly place their products on the market. I reference the texts covered in class but also contribute my own thoughts and experiences to reflect on the contents on a more personal level. In the second chapter, I discuss Nike and its famous ‘Dream Crazy’ commercial from 2018. I begin by answering the question of why Nike, as a global corporation, is particularly important when it comes to analysing advertisements. Subsequently, I provide background on the commercial, share my thoughts upon first viewing it and analyse its media production. Once more, I consider metaphors, utopia, multimodality and unique selling points. Finally, I summarise the findings and draw a conclusion.

Author: Anthony Dupont
Publisher: BRILL
ISBN: 9004231579
Category : Religion
Languages : en
Pages : 698

Get Book Here

Book Description
Studying the presence of grace in Augustine's sermones ad populum preached during the period of the Pelagian controversy, this book eplores the anthropological-ethical perspective of his doctrine of grace and indicates the continuity in his reflections on grace and human freedom.

Author: Guillermo C. Jimenez
Publisher:
ISBN:
Category : Social responsibility of business
Languages : en
Pages : 228

Get Book Here

Book Description
"This textbook provides an innovative, internationally oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies involving companies and countries around the world, the textbook explores the social, ethical, and business dynamics underlying CSR in such areas as global warming, genetically modified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, ethical marketing practices and codes, corporate speech and lobbying, and social enterprise. The book is designed to encourage students and instructors to challenge their own assumptions and prejudices by stimulating a class debate based on each case study"--Provided by publisher.