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Author: Seyed Shahabeddin Pourfakhimi Abarghouei
Publisher:
ISBN:
Category :
Languages : en
Pages : 350
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Book Description
With the advent of Web 2.0 and rapid growth of Tourism 2.0 applications, today travellers have access to an enormous volume of online user-generated content in the form of user reviews and ratings for nearly every single commercial travel accommodation facility around the world. Annually millions of travellers read these reviews and check the ratings before selecting hotels. This phenomenon has had revolutionary impacts on the hotel market dynamics as well as travellers’ behaviour in choosing travel accommodation. Constructed based on a pragmatic research philosophy and through a combination of a series of interrelated conceptual and empirical inquiries, this study provides a new multidimensional perspective towards expanding the boundaries of our academic understanding of the nature, mechanism and magnitude of the impact of eWOM on consumers’ choice of hotels.
Author: Seyed Shahabeddin Pourfakhimi Abarghouei
Publisher:
ISBN:
Category :
Languages : en
Pages : 350
Get Book Here
Book Description
With the advent of Web 2.0 and rapid growth of Tourism 2.0 applications, today travellers have access to an enormous volume of online user-generated content in the form of user reviews and ratings for nearly every single commercial travel accommodation facility around the world. Annually millions of travellers read these reviews and check the ratings before selecting hotels. This phenomenon has had revolutionary impacts on the hotel market dynamics as well as travellers’ behaviour in choosing travel accommodation. Constructed based on a pragmatic research philosophy and through a combination of a series of interrelated conceptual and empirical inquiries, this study provides a new multidimensional perspective towards expanding the boundaries of our academic understanding of the nature, mechanism and magnitude of the impact of eWOM on consumers’ choice of hotels.
Author: Jin Su Lee
Publisher:
ISBN:
Category :
Languages : en
Pages : 138
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Book Description
Author: William Winston
Publisher: Routledge
ISBN: 1136374523
Category : Business & Economics
Languages : en
Pages : 175
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Book Description
Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you’ll be prepared to offer services that meet the public’s demands, and you’ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book’s “real-life” segmentation schemes will teach you how to apply them in day-to-day business. As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You’ll turn to it again and again for guidance and practical, easy suggestions!
Author: Professor Evangelos Christou
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409485145
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Author: Peter O'Connor
Publisher: Springer
ISBN: 9783211100790
Category : Business & Economics
Languages : en
Pages : 591
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Book Description
This collection of papers presented at the ENTER 2008 Conference represents cutting-edge research on "eTourism: The View from the Future". This year's 50 full research papers cover topics such as: user-generated content, dynamic packaging, mobile applications, context-aware systems, technology adoption, and recommender systems. All papers have undergone a double blind peer review process; therefore, the proceedings represent the state-of-the-art of IT and Tourism research.
Author: Arch G. Woodside
Publisher: Emerald Group Publishing
ISBN: 1787430073
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.
Author: Ramona Orăștean
Publisher: Springer
ISBN: 3030018784
Category : Science
Languages : en
Pages : 443
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Book Description
This proceedings volume presents the latest trends in innovative business development theory and practice from a global, interdisciplinary perspective. Featuring selected contributions from the 25th International Economic Conference Sibiu (IECS 2018) held in Sibiu, Romania, it explores various topics in the areas of economics, business, finance and accounting, including tourism, marketing and Islamic banking and finance. Written by researchers from different regions and sectors around the world, it offers significant insights into the emerging shifts that characterize the fields of innovative economics and global development, innovative business practices, as well as innovative finance and banking, and provides organizations, managers and policy makers with new reliable solutions and opportunities for innovative development and growth within and between organizations around the globe.
Author: Arch G. Woodside
Publisher: Emerald Group Publishing
ISBN: 178714691X
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.
Author: Wolfgang Wörndl
Publisher: Springer Nature
ISBN: 303065785X
Category : Business & Economics
Languages : en
Pages : 587
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Book Description
This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world.
Author: William Winston
Publisher: Routledge
ISBN: 1136374590
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you’ll be prepared to offer services that meet the public’s demands, and you’ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book’s “real-life” segmentation schemes will teach you how to apply them in day-to-day business.As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You’ll turn to it again and again for guidance and practical, easy suggestions!
