Author: David A. Aaker
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 520

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Author: Ralph M. Gaedeke (comp.)
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 428

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Author: Joel R. Evans
Publisher: New York : Praeger
ISBN:
Category : Reference
Languages : en
Pages : 480

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Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee for Consumers
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 164

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Author: Robert N. Mayer
Publisher: Macmillan Reference USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
Analyzing the consumer movement from sociological, economic, and political perspectives, Mayer argues that American consumer activists have successfully shaped public policy despite formidable obstacles. He details the history of consumer activism in the United States, looks at significant leaders, and examines the key components of the present movement. He measures its successes and failures, compares it with movements in other countries, shows how shrewd political maneuvering has combined with fortuitous circumstances to bring about legislation in the interest of consumers, and foresees the problems and issues that will spark the next wave of consumerism. ISBN 0-8057-9718-1 (alk. Paper): $25.95.

Author: Barbara B. Murray
Publisher:
ISBN: 9780876201947
Category : Business & Economics
Languages : en
Pages : 492

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Author: Ayantunji Gbadamosi
Publisher: Routledge
ISBN: 1351819054
Category : Business & Economics
Languages : en
Pages : 434

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Book Description
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.

Author: Yoginder Singh Verma
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 156

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Author: K. N. Bhatt
Publisher:
ISBN: 9789380031552
Category : Consumer protection
Languages : en
Pages : 382

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Book Description
Papers presented at the National Seminar on "Consumer Protection in India : Problems and Prospects", held during 25-26 February 2008.

Author: William Thomas Kelley
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 612

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