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Author: Barbara B. Murray
Publisher:
ISBN:
Category :
Languages : en
Pages : 469
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Book Description
Author: Barbara B. Murray
Publisher:
ISBN:
Category :
Languages : en
Pages : 469
Get Book Here
Book Description
Author: Barbara B. Murray
Publisher:
ISBN: 9780876201947
Category : Business & Economics
Languages : en
Pages : 492
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Book Description
Author: Barbara B. Murray
Publisher:
ISBN:
Category :
Languages : en
Pages : 469
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Book Description
Author: Kaufmann, Hans-Ruediger
Publisher: IGI Global
ISBN: 1466658819
Category : Business & Economics
Languages : en
Pages : 668
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Book Description
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
Author: Klaus Günter Grunert
Publisher: Springer Science & Business Media
ISBN: 0387250042
Category : Political Science
Languages : en
Pages : 370
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Book Description
The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption with active citizenship, which links consumption to modern social issues such as environmental protection, sound business ethics, and fair working conditions. Understanding consumers -- the way they buy products, the way they relate to questions of environmental importance, and the way they participate in public policy formulation processes –is of vital importance to modern society. In this book, eminent researchers examine contemporary issues related to the field of consumers, policy, and the environment.
Author: Chad Raphael
Publisher: University of Illinois Press
ISBN: 0252092201
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Triple Award Winner: 2006 History Division Book Award of the Association for Education in Journalism and Mass Communication, 2006 Frank Luther Mott/Kappa Tau Alpha Communications Award, and 2005 Donald McGannon Award for Social and Ethical Relevance in Communications Policy Research The public often views television investigative reporting as a watchdog on the government. In fact, some of the centerpiece moments of TV muckraking relied heavily on official sources for inspiration, information, and regulatory protection from critics. At the same time, criticism by government officials and overt threats to regulate the television industry influenced the decision-making and content that went into some of broadcast news's iconic moments. Chad Raphael's looks at the relationship between journalism and regulation during the celebrated period of muckraking that took place on American television between 1960 and 1975. Raphael offers new insights into the economic, political, and industrial forces that shaped documentaries like Harvest of Shame, Hunger in America, and Banks and the Poor while placing the investigative television documentary into its institutional, regulatory, and cultural context. Throughout, Raphael exposes the complex strands of influence used by government officials to shape--and attack--investigative reporting, and highlights how these tactics created a troubling legacy for the regulation of television news today.
Author: Gary S. Cross
Publisher: Columbia University Press
ISBN: 9780231113120
Category : Business & Economics
Languages : en
Pages : 342
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Book Description
The victory of consumerism in America was not a foregone conclusion. The United States has traditionally been home to the most aggressive and thoughtful critics of consumption such as Puritanism and Prohibition. This work offers a history of how market forces came to dominate American life.
Author: Sam Binkley
Publisher: Duke University Press
ISBN: 0822389517
Category : Social Science
Languages : en
Pages : 311
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Book Description
From “getting loose” to “letting it all hang out,” the 1970s were filled with exhortations to free oneself from artificial restraints and to discover oneself in a more authentic and creative life. In the wake of the counterculture of the 1960s, anything that could be made to yield to a more impulsive vitality was reinvented in a looser way. Food became purer, clothing more revealing, sex more orgiastic, and home decor more rustic and authentic. Through a sociological analysis of the countercultural print culture of the 1970s, Sam Binkley investigates the dissemination of these self-loosening narratives and their widespread appeal to America’s middle class. He describes the rise of a genre of lifestyle publishing that emerged from a network of small offbeat presses, mostly located on the West Coast. Amateurish and rough in production quality, these popular books and magazines blended Eastern mysticism, Freudian psychology, environmental ecology, and romantic American pastoralism as they offered “expert” advice—about how to be more in touch with the natural world, how to release oneself into trusting relationships with others, and how to delve deeper into the body’s rhythms and natural sensuality. Binkley examines dozens of these publications, including the Whole Earth Catalog, Rainbook, the Catalog of Sexual Consciousness, Celery Wine, Domebook, and Getting Clear. Drawing on the thought of Pierre Bourdieu, Zygmunt Bauman, and others, Binkley explains how self-loosening narratives helped the middle class confront the modernity of the 1970s. As rapid social change and political upheaval eroded middle-class cultural authority, the looser life provided opportunities for self-reinvention through everyday lifestyle choice. He traces this ethos of self-realization through the “yuppie” 1980s to the 1990s and today, demonstrating that what originated as an emancipatory call to loosen up soon evolved into a culture of highly commercialized consumption and lifestyle branding.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466673583
Category : Business & Economics
Languages : en
Pages : 2254
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Book Description
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Author: Murali Prasad Panta
Publisher: Mittal Publications
ISBN: 9788170997764
Category : Consumer protection
Languages : en
Pages : 388
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Book Description
