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Author:
Publisher:
ISBN:
Category : Consumption (Economics)
Languages : en
Pages : 514
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Book Description
Author:
Publisher:
ISBN:
Category : Consumption (Economics)
Languages : en
Pages : 514
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Book Description
Author: Euromonitor Publications
Publisher: Euromonitor Publications
ISBN: 9781842644348
Category : Consumer goods
Languages : en
Pages : 0
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Book Description
Helps you understand consumer markets in Western Europe. This statistical handbook presents market size data for over 330 products in 17 European countries over a six year time period (2000-2006).
Author:
Publisher:
ISBN:
Category : Consumption (Economics)
Languages : en
Pages : 540
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Book Description
Author: Euromonitor International PLC
Publisher: Euromonitor Publications
ISBN: 9781842643983
Category : Business & Economics
Languages : en
Pages : 524
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Book Description
This regularly updated compendium provides detailed statistical profiles of 25 major non-European markets. These range from major world economies such as the USA and Japan, to less-developed but fast-growing countries in Latin America and the Pacific Rim. Product data is presented in 16 sections, commencing with an overview of basic parameters and then covering the major consumer goods categories, including food, drinks, tobacco, housewares and more.
Author:
Publisher:
ISBN:
Category : Consumption (Economics)
Languages : en
Pages : 634
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Book Description
Author: Euromonitor Pub
Publisher: Euromonitor International
ISBN: 9781842643976
Category : Business & Economics
Languages : en
Pages : 514
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Book Description
Helps you understand consumer markets in Western Europe. This statistical handbook presents market size data for over 330 products in 17 European countries over a six year time period (2000-2006).
Author: Jessica Duong
Publisher: GRIN Verlag
ISBN: 3656977267
Category : Business & Economics
Languages : en
Pages : 81
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Book Description
Master's Thesis from the year 2014 in the subject Business economics - Trade and Distribution, grade: 1,0, King`s College London (Lau China Institute), language: English, abstract: In the last decade China’s economic role has changed considerably. The rise of China is concomitant with the emergence of many giant Chinese corporations. Those corporations are dominating rankings of largest companies worldwide. To reinforce their economic position, Chinese companies aspire to build their own global brands, but few have been successful so far. This research paper seeks to provide an in-depth analysis of Huawei’s current brand positioning in Western Europe. To what extent has Huawei been able to create a popular brand? How are Huawei’s smartphones perceived in comparison to other global smartphone brands? How effective is Huawei’s branding strategy? Is the Huawei brand as a Chinese brand encumbered with country-of-origin effects? To answer these questions, the author applied a mixed methods approach comprising of an online questionnaire and interviews, which have been conducted from June to July 2014. The objective of the questionnaire is to depict the big picture of the Huawei brand among Western European consumers, while the interviews aim to explore relevant issues mentioned in the questionnaire. The main findings show that Huawei’s brand is not an established brand at the present moment, but rather is in a transitional stage. Huawei is perceived to have smartphones with an appealing design and sophisticated technological components, but overall lacks strong and succinct associations in comparison to other smartphone brand leaders. In addition, the COO impact and isolated branding approaches result in an ineffective brand strategy, which highlights Huawei’s need for a precise and consistent brand management.
Author: Euromonitor International
Publisher: Euromonitor International
ISBN: 9781842644997
Category : Business & Economics
Languages : en
Pages : 628
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Book Description
With comparisons of market size data for over 330 consumer products, across 17 European countries and over a six year time period (2003-2008), Consumer Western Europe 2009/2010 is the must-have reference source for anyone doing strategic marketing planning in Europe.Whether you are looking to identify the largest market for a product or the rate of growth of a particular consumer market, this is the business tool you need to give you instant access to comparable and reliable business intelligence.
Author:
Publisher:
ISBN:
Category : Mineral industries
Languages : en
Pages : 1094
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Book Description
Author: Ken L. Forsdyke
Publisher: iSmithers Rapra Publishing
ISBN: 185957355X
Category : Thermosetting composites
Languages : en
Pages : 134
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Book Description
The worldwide thermoset resins industry is thriving and producing lightc099, high performance, high quality products for an ever-expanding range of markets. This report focuses on the most widely used materials with shorter sections on speciality resins. Major application areas, consumption, recycling issues along with the current markets and potential future growth and developments are discussed.
