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Author:
Publisher:
ISBN:
Category : Consumption (Economics)
Languages : en
Pages : 604
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Book Description
Author:
Publisher:
ISBN:
Category : Consumption (Economics)
Languages : en
Pages : 604
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Consumption (Economics)
Languages : en
Pages : 540
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Book Description
Author: Euromonitor International PLC
Publisher: Euromonitor Publications
ISBN: 9781842643983
Category : Business & Economics
Languages : en
Pages : 524
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Book Description
This regularly updated compendium provides detailed statistical profiles of 25 major non-European markets. These range from major world economies such as the USA and Japan, to less-developed but fast-growing countries in Latin America and the Pacific Rim. Product data is presented in 16 sections, commencing with an overview of basic parameters and then covering the major consumer goods categories, including food, drinks, tobacco, housewares and more.
Author: Euromonitor International
Publisher: Euromonitor International
ISBN: 9781842644997
Category : Business & Economics
Languages : en
Pages : 628
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Book Description
With comparisons of market size data for over 330 consumer products, across 17 European countries and over a six year time period (2003-2008), Consumer Western Europe 2009/2010 is the must-have reference source for anyone doing strategic marketing planning in Europe.Whether you are looking to identify the largest market for a product or the rate of growth of a particular consumer market, this is the business tool you need to give you instant access to comparable and reliable business intelligence.
Author:
Publisher:
ISBN:
Category : European Union countries
Languages : en
Pages : 146
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Book Description
Author: Andreas Bausch
Publisher: Springer Science & Business Media
ISBN: 3540793496
Category : Business & Economics
Languages : en
Pages : 817
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Book Description
Along with the increasing deregulation of European utility markets the dynamics of and the competitive pressure in the utility industries have steadily increased over the last years. These changes in the regulatory framework towards an integrated market environment have resulted in new challenges for the management of power and gas companies and in a substantial need for strategic reorientation. In the context of these developments the Handbook Utility Management reflects current challenges in the utility industries and provides solutions from a managerial perspective. The inclusion of latest insights from top managers, renowned researchers, professionals in utility-related investment banking and consulting, and professionals in public and supranational organizations on all value chain activities within the industry makes the Handbook an indispensable asset for both professionals and researchers.
Author: Jessica Duong
Publisher: GRIN Verlag
ISBN: 3656977267
Category : Business & Economics
Languages : en
Pages : 81
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Book Description
Master's Thesis from the year 2014 in the subject Business economics - Trade and Distribution, grade: 1,0, King`s College London (Lau China Institute), language: English, abstract: In the last decade China’s economic role has changed considerably. The rise of China is concomitant with the emergence of many giant Chinese corporations. Those corporations are dominating rankings of largest companies worldwide. To reinforce their economic position, Chinese companies aspire to build their own global brands, but few have been successful so far. This research paper seeks to provide an in-depth analysis of Huawei’s current brand positioning in Western Europe. To what extent has Huawei been able to create a popular brand? How are Huawei’s smartphones perceived in comparison to other global smartphone brands? How effective is Huawei’s branding strategy? Is the Huawei brand as a Chinese brand encumbered with country-of-origin effects? To answer these questions, the author applied a mixed methods approach comprising of an online questionnaire and interviews, which have been conducted from June to July 2014. The objective of the questionnaire is to depict the big picture of the Huawei brand among Western European consumers, while the interviews aim to explore relevant issues mentioned in the questionnaire. The main findings show that Huawei’s brand is not an established brand at the present moment, but rather is in a transitional stage. Huawei is perceived to have smartphones with an appealing design and sophisticated technological components, but overall lacks strong and succinct associations in comparison to other smartphone brand leaders. In addition, the COO impact and isolated branding approaches result in an ineffective brand strategy, which highlights Huawei’s need for a precise and consistent brand management.
Author:
Publisher: Government Printing Office
ISBN: 9780160785801
Category : Political Science
Languages : en
Pages : 768
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Book Description
In general, information available as of January 1, 2007 was used in the preparation of this edition. Provides brief information on the geography, people, government, economy, communications, and defense of countries and regions around the world. Contains information on international organizations. Designed to meet the specific requirements of United States Government Officials in style, format, coverage, and content. Includes 3 unattached maps.
Author: Matthias Reichhard
Publisher: Diplomica Verlag
ISBN: 3836662833
Category : Social Science
Languages : en
Pages : 295
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Book Description
When at the turn of the 1980, the face of the political world was largely remodelled with the vanishment of classical East and West blocs, the economical wasteland created by the failed socialist planned economic system constituted a fascinating research pasture for economists of all disciplines - especially macroeconomists and specialists for economic politics. At universities, new faculties for transformation studies were created. Authors like Rodrick elucidated the reasons for the acute period of the COMECON alliance in form of teh Soviet trade shock, de Melo, van den Mortel a.o. discussed reasons for discrepancy of initial condions, Aghion & Blanchard about the speed of transition, just like Wyplosz, Fischer & Sahayestablished a balance sheet after a decade of transition. However, the preponderant part authorship dedicated to the fate and future of Central and Eastern European countries left apart a force of influence which disciplines of business adminitration have discovered for disciplines like management and staff motivation: culture. The author of the present study did extended research for working papers a.o. which may provide hints for characteristics of development visible in two exemplaric states, out of which one used to be part fo the soviet Union (Ukraine), the other a satellite brother country" (POland), which lie below the surface of economic behaviour and performance. The result of this quest was y and large that there indeed do exist works which deal with the selected econo-political aspects; however, most authors refer to the five dimensions of national culture presented by Hofstede, which in the authors opinion oversimplify the complex and difficultly obervable domain fo culture, sometimes even is entangled in contradictions like with the high masculinity/femininity index for Italy. This is why the author rather oriented by the need-belief-value-attitude continuum described by Culatta and thus developped his chapters on EU accession, adv
Author: María Pilar Martínez-Ruiz
Publisher: Frontiers Media SA
ISBN: 2889454126
Category :
Languages : en
Pages : 346
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Book Description
This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.
