Consumer Magazine & Agri-media Source PDF Download
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Author:
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 1076
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 1076
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 1048
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 962
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Book Description
Author: Lorna M. Daniells
Publisher: Univ of California Press
ISBN: 9780520081802
Category : Business & Economics
Languages : en
Pages : 754
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Book Description
This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference sources. Completely revised, with the best, most recent information available, this edition contains several new sections covering such topics as competitive intelligence, economic and financial measures, and health care marketing. Handbooks, bibliographies, indexes and abstracts, online databases, dictionaries, directories, statistical sources, and periodicals are also included. Speedy access to up-to-date information is essential in the competitive, computerized business world. This classic guide will be indispensable to anyone doing business research today.
Author:
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 920
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Book Description
Author:
Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 1514
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Book Description
A union list of serials commencing publication after Dec. 31, 1949.
Author: United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on Oversight of Government Management, Restructuring, and the District of Columbia
Publisher:
ISBN:
Category : Performing Arts
Languages : en
Pages : 234
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Book Description
Author: Kyle Jane Coulter
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 210
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Book Description
Author: Kathleen L. Endres
Publisher: Bloomsbury Publishing USA
ISBN: 031302930X
Category : Language Arts & Disciplines
Languages : en
Pages : 528
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Book Description
Consumer magazines aimed at women are as diverse as the market they serve. Some are targeted to particular age groups, while others are marketed to different socioeconomic groups. These magazines are a reflection of the needs and interests of women and the place of women in American society. Changes in these magazines mirror the changing interests of women, the increased purchasing power of women, and the willingness of advertisers and publishers to reach a female audience. This reference book is a guide to women's consumer magazines published in the United States. Included are profiles of 75 magazines read chiefly by women. Each profile discusses the publication history and social context of the magazine and includes bibliographical references and a summary of publication statistics. Some of the magazines included started in the 19th century and are no longer published. Others have been available for more than a century, while some originated in the last decade. An introductory chapter discusses the history of U.S. consumer women's magazines, and a chronology charts their growth from 1784 to the present.
Author: Berend Wierenga
Publisher: Springer Science & Business Media
ISBN: 1461562732
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
