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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 202
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 202
Get Book Here
Book Description
Author: Bruno Blondé
Publisher: Brepols Publishers
ISBN: 9782503528786
Category : Consumo (Economía política)
Languages : en
Pages : 0
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Book Description
The geographical coverage will be an urban one.
Author: Santos, Carmen R.
Publisher: IGI Global
ISBN: 1466628588
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.
Author: Jan L. Logemann
Publisher: University of Chicago Press
ISBN: 022666015X
Category : History
Languages : en
Pages : 380
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Book Description
The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to “American” consumer capitalism.
Author: NA NA
Publisher: Springer
ISBN: 1349629421
Category : Science
Languages : en
Pages : 230
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Book Description
The Return to Europe examines the ability of the Central and South-east European economies to withstand competitive pressures on entry to the EU. These economies are still experiencing major structural problems inherited from communism. A major gap still exists between the income levels and economic structures of the accession states and the existing members of the EU. Trade relations largely involve the exchange of labour-intensive goods produced in Eastern Europe for technology-intensive goods produced in the EU. The export structures of some Central European economies which have attracted foreign direct investment is improving. Romania and Bulgaria have become increasingly dependent on export of labour-intensive goods since the collapse of communism. Will this create a permanent division of labour in an enlarged EU in which some regions of Europe fail to attract investment and become dependent on the export of low-wage goods, with implications for European security?
Author: OECD
Publisher: OECD Publishing
ISBN: 9264177442
Category :
Languages : en
Pages : 130
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Book Description
This handbook is a practical manual on the design and implementation of business tendency surveys, which ask company managers about the current situation of their business and about their plans and expectations for the future.
Author: Greg Thain
Publisher: First Edition Design Pub.
ISBN: 1622876474
Category : Business & Economics
Languages : en
Pages : 525
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Book Description
This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book. Keywords: FMCG , History, Manufactures, Brands, Innovation, Global, Consumer, Retail, Market, Emerging Markets, Coke, Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz, Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter & Gamble, Pepsi, Reckitt Benckiser, Unilever
Author: Hans-W Micklitz
Publisher: Bloomsbury Publishing
ISBN: 1509963049
Category : Law
Languages : en
Pages : 375
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Book Description
This book analyses the transformation of consumer law and policy in Europe from 4 perspectives: first, the temporal transformation, i.e., changes that can be tracked from the turn of the millennium; secondly, the substantive dimension, i.e., changes in the scope of the rights and remedies provided by consumer law, as well as the underpinning values; thirdly, the institutional dimension, i.e., changes in the role of national courts, national Parliaments, consumer agencies, and consumer organisations; and fourth, the procedural element, i.e., the shift from individual enforcement via courts to enforcement by public regulators, consumer associations, alternative dispute resolution, and the development of collective enforcement exercised by consumer agencies and/or consumer organisations. With contributions by leading consumer law scholars from across Europe, this book is a fascinating account of how consumer law has often been shaped by national as much as European interests.
Author: Stephen Weatherill
Publisher: Edward Elgar Publishing
ISBN: 9781845426903
Category : Law
Languages : en
Pages : 280
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Book Description
Providing a comprehensive and up-to-date introduction to the subject, this title explains the evolution of consumer law and policy in the EC, both in terms of legislative and judicial activity.
Author: Ann D. Morgan
Publisher: CUP Archive
ISBN: 9780521353496
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
Examines the growth of import penetration in the UK market for consumer goods in general and for selected categories of goods, with particular reference to retailers' motives for purchasing imports rather than domestically produced goods.
