Consumer Eastern Europe PDF Download
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Author: Euromonitor
Publisher:
ISBN: 9780868835709
Category : Commerce
Languages : en
Pages :
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Book Description
Author: Euromonitor
Publisher:
ISBN: 9780868835709
Category : Commerce
Languages : en
Pages :
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Book Description
Author:
Publisher:
ISBN: 9780863385704
Category : Europe, Eastern
Languages : en
Pages : 581
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Book Description
Author: Gale Group
Publisher: Gale Cengage
ISBN: 9780863386831
Category : Análisis de mercadeo
Languages : en
Pages : 600
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Book Description
New Edition This definitive statistical handbook contains all the latest consumer market information on Eastern Europe. Volume and market sizes, coverage of key regional and national marketing parameters and extensive country-by-country statistical analyses mean that you will save both time and money on vital information-gathering.
Author: European Bank for Reconstruction and Development
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 52
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Book Description
Author:
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages :
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Book Description
Author: Magdalena Eriksroed-Burger
Publisher: Springer Nature
ISBN: 303120204X
Category : History
Languages : en
Pages : 312
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Book Description
This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 139
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Book Description
Author: Marieke de Mooij
Publisher: SAGE
ISBN: 1452236232
Category : Business & Economics
Languages : en
Pages : 425
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Book Description
The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow's marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition's discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.
Author: Paulina Bren
Publisher: Oxford University Press, USA
ISBN: 0199827672
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
Communism Unwrapped is a collection of essays that unwraps the complex world of consumption under communism in postwar Eastern Europe, featuring new work by both American and European scholars writing from variety of disciplinary perspectives. The result is a fresh look at everyday life under communism that explores the ways people shopped, ate, drank, smoked, cooked, acquired, exchanged and assessed goods. These phenomena, the editors argue, were central to the way that communism was lived and experienced in its widely varied contexts in the region. Consumption pervaded everyday life far more than most other political and social phenomena. From design, to production, to retail sales and black market exchange, Communism Unwrapped follows communist goods from producer to consumer, tracing their circuitous routes. In the communist world this journey was rife with its own meanings, shaped by the special political and social circumstances of these societies. In examining consumption behind the Iron Curtain, this volume builds on a new field of study. It brings dimension and nuance to our understanding of the communist period and a new perspective to our current analyses of consumerism.
Author: Jan Nowak
Publisher: Psychology Press
ISBN: 9780789000392
Category : Business & Economics
Languages : en
Pages : 130
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Book Description
Introduces a region-relevant market analysis matrix, and looks at market-entry strategies and consumer bank marketing in Poland, and foreign direct investment opportunities in Hungary. Also discusses methodological issues relating to such research. Also published as the Journal of East-West Business vol. 3, no. 1 (1996). Annotation copyrighted by Book News, Inc., Portland, OR
