Author: Jay Baer
Publisher: Portfolio
ISBN: 1101980672
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Includes a detachable folded poster of "The Hatrix."
Consumer Complaints and Business Response
Author: Alan R. Andreasen
Publisher:
ISBN:
Category : Consumer complaints
Languages : en
Pages : 54
Book Description
Publisher:
ISBN:
Category : Consumer complaints
Languages : en
Pages : 54
Book Description
Hug Your Haters
Author: Jay Baer
Publisher: Portfolio
ISBN: 1101980672
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Includes a detachable folded poster of "The Hatrix."
Publisher: Portfolio
ISBN: 1101980672
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Includes a detachable folded poster of "The Hatrix."
The Consumer Action Handbook
Author:
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 178
Book Description
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 178
Book Description
Brainfluence
Author: Roger Dooley
Publisher: John Wiley & Sons
ISBN: 1118175948
Category : Business & Economics
Languages : en
Pages : 308
Book Description
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
Publisher: John Wiley & Sons
ISBN: 1118175948
Category : Business & Economics
Languages : en
Pages : 308
Book Description
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
Consumer's Resource Handbook
Author:
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 100
Book Description
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 100
Book Description
Consumer Action Handbook, 2010 Edition
Author: U.S. Services Administration
Publisher: GPO FCIC
ISBN: 9781612210001
Category : Reference
Languages : en
Pages : 176
Book Description
Use this guide to get help with consumer purchases, problems and complaints. Find consumer contacts at hundreds of companies and trade associations; local, state, and federal government agencies; national consumer organizations; and more.
Publisher: GPO FCIC
ISBN: 9781612210001
Category : Reference
Languages : en
Pages : 176
Book Description
Use this guide to get help with consumer purchases, problems and complaints. Find consumer contacts at hundreds of companies and trade associations; local, state, and federal government agencies; national consumer organizations; and more.
Dave Lieber's Watchdog Nation: Bite Back When Businesses and Scammers Do You Wrong
Author: Dave Lieber
Publisher: Dave Lieber
ISBN: 0970853084
Category : Business & Economics
Languages : en
Pages : 123
Book Description
From one of America's last crusading newspaper columnists, Dave Lieber¿s Watchdog Nation shares tips, tools and strategies to bite back when businesses and scammers do you wrong. Save time, money and aggravation. Learn how you can overcome the pickpockets that call themselves the electric company, the phone company, debt collectors, banks, scammers, e-mail spammers, door-to-door salesmen and countless others who want to harm you and your family. This book contains real stories about real people ¿ by the ultimate authority on the subject. Dave Lieber is The Watchdog investigative columnist for The Fort Worth Star-Telegram in Texas. He has helped countless folks stand up for themselves, understand their rights, fight back and win. Consumers will understand how they can take advantage of laws, regulations and other methods that will help them overcome stubborn and uncaring customer service representatives on the other side of the world, companies large and small who ignore their complaints and the growing group of hard-core criminals who take advantage of modern technology to hurt you.
Publisher: Dave Lieber
ISBN: 0970853084
Category : Business & Economics
Languages : en
Pages : 123
Book Description
From one of America's last crusading newspaper columnists, Dave Lieber¿s Watchdog Nation shares tips, tools and strategies to bite back when businesses and scammers do you wrong. Save time, money and aggravation. Learn how you can overcome the pickpockets that call themselves the electric company, the phone company, debt collectors, banks, scammers, e-mail spammers, door-to-door salesmen and countless others who want to harm you and your family. This book contains real stories about real people ¿ by the ultimate authority on the subject. Dave Lieber is The Watchdog investigative columnist for The Fort Worth Star-Telegram in Texas. He has helped countless folks stand up for themselves, understand their rights, fight back and win. Consumers will understand how they can take advantage of laws, regulations and other methods that will help them overcome stubborn and uncaring customer service representatives on the other side of the world, companies large and small who ignore their complaints and the growing group of hard-core criminals who take advantage of modern technology to hurt you.
A Complaint is a Gift
Author: Janelle Barlow
Publisher: Berrett-Koehler Publishers
ISBN: 9781881052814
Category : Business & Economics
Languages : en
Pages : 236
Book Description
Customer complaints can give businesses a wake-up call when they're not achieving their fundamental purpose--meeting customer needs. They are a feedback mechanism that can help organizations rapidly and inexpensively shift products, service, style, and market focus. Businesses that don't value their customers' complaints suffer from costly, negative word-of-mouth advertising. Presenting dozens of real-life striking examples of poor--and excellent-- complaint handling, Barlow and Moller show that companies must view complaints as gifts if they are to have loyal customers.
Publisher: Berrett-Koehler Publishers
ISBN: 9781881052814
Category : Business & Economics
Languages : en
Pages : 236
Book Description
Customer complaints can give businesses a wake-up call when they're not achieving their fundamental purpose--meeting customer needs. They are a feedback mechanism that can help organizations rapidly and inexpensively shift products, service, style, and market focus. Businesses that don't value their customers' complaints suffer from costly, negative word-of-mouth advertising. Presenting dozens of real-life striking examples of poor--and excellent-- complaint handling, Barlow and Moller show that companies must view complaints as gifts if they are to have loyal customers.
Responsive Approches to Consumer Complaints and Remedies
Author: United States. National Business Council for Consumer Affairs
Publisher:
ISBN:
Category :
Languages : en
Pages : 24
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 24
Book Description
Responsive Approaches to Consumer Complaints and Remedies
Author: United States. National Business Council for Consumer Affairs. Sub-Council on Complaints and Remedies
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 24
Book Description
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 24
Book Description