Conceptual Issues in Consumer Behaviour The Indian Context PDF Download
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Author:
Publisher: Pearson Education India
ISBN: 9788131714096
Category : Consumer behavior
Languages : en
Pages : 362
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Book Description
Author:
Publisher: Pearson Education India
ISBN: 9788131714096
Category : Consumer behavior
Languages : en
Pages : 362
Get Book Here
Book Description
Author: S. Ramesh Kumar
Publisher: Pearson Education India
ISBN: 9332587965
Category :
Languages : en
Pages : 350
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Book Description
Developments in the realm of digitalization, cultural scenario and in consumer decision making— witnessed in the last couple of years—had brought about a need to revise Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context.
Author: S. Ramesh Kumar
Publisher: Pearson Education India
ISBN: 9788131722367
Category : Brand name products
Languages : en
Pages : 628
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Book Description
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Author: MONIKA BHATT
Publisher: S. Chand Publishing
ISBN: 9788121922142
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
A book on Consumer Behavior
Author: S. Ramesh Kumar
Publisher:
ISBN: 9788129700148
Category : Consumer behavior
Languages : en
Pages : 323
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Book Description
Author: Suja R. Nair
Publisher:
ISBN: 9788178661698
Category : Consumer Behaviour - India
Languages : en
Pages : 548
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Book Description
Author: Ritu Mehta
Publisher: Taylor & Francis
ISBN: 0429515456
Category : Social Science
Languages : en
Pages : 236
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Book Description
This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology, psychology and economics to understand phenomena such as customer preferences and decision-making, and how operations research and statistical tools have been applied to take optimal decisions on marketing-related issues such as channel management and pricing. The volume covers an array of topics including marketing orientation, consumer behaviour, and marketing mix comprising the elements of product, price, promotion and place. The articles offer both methodological and theoretical contributions, and also discuss some key results of implementation of marketing strategies by various firms. This book will be of interest to researchers and students of marketing, consumer behaviour, business management, economics, finance, international marketing, services marketing and international business.
Author: Sarma, Sarmistha
Publisher: IGI Global
ISBN: 1522527281
Category : Business & Economics
Languages : en
Pages : 396
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Book Description
Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
Author: Rajeev Kumra
Publisher:
ISBN: 9788183186131
Category :
Languages : en
Pages : 374
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Book Description
Author: S. Ramesh Kumar
Publisher: Sage Publications Pvt. Limited
ISBN: 9789353883928
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
This textbook will be useful for students of MBA and PGDM courses. It will also be useful to attendees of Executive and Management Development Programs.Advertising and branding are inseparable aspects of a brand's success and understanding consumer behaviour acts as the key to achieve this. The textbook introduces the reader to different concepts of consumer behaviour through discussions on several leading brands and advertisements. It explains how the advertisements are intricately linked to behavioural (psychological) dimensions of the consumer. The concepts used are drawn from classical and contemporary literature on consumer behaviour. In order to keep the reader in sync with recent developments in the field, the book integrates social media and digital advertisements with traditional ones.Each chapter ends with suggested in-depth journal readings that are relevant to the concepts explained in the respective chapter and a set of discussion points to aid classroom teaching and learning process.Key Features:* Focuses on building a strong conceptual perspective that triggers critical thinking and detects alternatives in a given context* Provides real-life examples of brands (creating theory-practice linkages)* Covers several well-known Indian brands across product categories* Includes online resources explaining the use of the book for instructors of consumer behaviour courses and related subjects
