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Author: Venkata Sai Srinivasa Rao Muramalla
Publisher:
ISBN:
Category :
Languages : en
Pages : 1
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Book Description
This paper has an analysis of consumer satisfaction and customer service of mobile telecom companies.
Author: Venkata Sai Srinivasa Rao Muramalla
Publisher:
ISBN:
Category :
Languages : en
Pages : 1
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Book Description
This paper has an analysis of consumer satisfaction and customer service of mobile telecom companies.
Author: Olayiwola Wasiu Bello
Publisher: GRIN Verlag
ISBN: 3656179832
Category : Language Arts & Disciplines
Languages : en
Pages : 78
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Book Description
Master's Thesis from the year 2010 in the subject Communications - Miscellaneous, , course: Master of Business Administration, language: English, abstract: ABSTRACT This Master’s thesis sought to assess and analyze the variables capable of influencing loyalty of mobile phone subscribers as well as how service providers can enhance loyalty of their customers in Nigeria. The study was basically a survey that used the quantitative approach. A structured questionnaire was developed and personally administered to a sample of University of Ilorin students across four major GSM operators in the country. Four hundred (400) respondents were sampled through a stratified random sampling. Out of this, three hundred and forty-eight (348) copies of the questionnaire constituting 87% response rate were got for analysis. Of the eleven (11) operational factors that were used to assess loyalty of customers in the Nigeria Mobile Telecoms industry, all variables except Brand Image and Service Centre Quality were found to be capable of influencing customer loyalty and also considered as the most important loyalty variables in the industry. The unavailability of Mobile Number Portability was found to be a prominent factor in tying consumers down to service providers while the generally low satisfaction with the present state of service delivery in the industry also plays a role in this direction. Therefore, the retention been enjoyed by the service providers can be described as circumstantial. Part of the recommendations given include the service providers embarking upon drives that will reduce to its barest minimum drop calls, improve call quality and SMS delivery which is likely to make subscribers perceive given quality as high among others
Author:
Publisher: GRIN Verlag
ISBN: 3668020302
Category : Business & Economics
Languages : en
Pages : 125
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Book Description
Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7, University of Southern Denmark, language: English, abstract: The digitalization of the world increased during the last years rapidly in nearly all areas. The base for the dynamic development is caused by the mobile end devices especially by the Smartphone like-wise the increase of quality in the telecommunication infrastructure by contemporary decreasing prices. The needs and expectations of the consumer to mobile commerce by the help of a special investigation are examined. The situation approach as a success factor for mobile commerce is used due to the fact that mobile commerce is a fast developing marketing instrument and that more companies start to integrate the mobile channel in their multi-channel marketing. The research question assumes that mobile commerce influences the purchasing process and the consumer behavior likewise that mobile commerce has an impact in the customer journey. Therefore the research question on how the provider can support the consumer during the mobile shopping process is asked. In addition the question how the different clusters can operationally be connected by the help of the situation approach to make the most efficient customer journey will be illustrated.
Author: Karen G. Strouse
Publisher: Artech House
ISBN: 9781580538558
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.
Author: Johnny Ch LOK
Publisher:
ISBN: 9781726762823
Category :
Languages : en
Pages : 635
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Book Description
Chapter Five5.1 AI predicts Mobile phone plan service company buyer behavior1.Critically evaluate methods that mobile phone companies could use to assess buyer's likely response to new features, such as video on demand.Can apply (AI) big data gather tool to help any mobile phone company to set up the most attractive and reasonable phone charge plan to every different mobile phone target clients?Mobile phone is a product to satisfy customers' verbal communication needs during who leave home to need to communicate with anyone urgently . Mobile products are only bought for the verbal communication benefit. In other words, a mobile phone product is of value to someone only as long as it is perceived as satisfying some extra need, instead of verbal communication, such as watching video demand from internet when people are sitting on buses, or trains , or drive cars to watch video entertainment from their mobile phones. So, a mobile phone can be a material product, it can also provide an intangible service, such as verbal communication and watching video or sending email from internet by an 3G or 4G telecommunication fast speed internet service provision channel when who leave their home, who can also enjoy to watch video and call anyone and send email such as staying at home. However, mobile phone is a high level of emotional involvement communication product by the buyer due to there are many different and similar style of mobiles to provide to customers to choose to buy, so I think the mobile phone can provide watching video from internet feature is prefer to buyer to choose more than the mobile phone can not provide watching video from internet , even it's price is more than the non video watching mobile due to young people like to watch video instead of going to cinemas to see movies, it is possible who have no time or who feel movie tickets prices are expensive. Mobile phone is low level of accessible product, due to buyers can use home telephone when who stay at home or who can use any restaurant phone if who is walking on the street , it's location is near to restaurants. Mobile phones are shopping goods, due to consumers generally put a lot more effort into choosing shopping different style of mobiles to buy. Their evaluation include price, credit facilities, guarantees, after sale service, email or video entertainment from internet service. Different brands of mobile products are distributed through fewer retail outlets and therefore there is likely to be a higher margin for the retailer. Customers are usually willing to travel to an outlet to find a brand style of mobile, rather than expecting it to be available on their doorstep. Large amounts of money may be spent on advertising to develop strong brands, such as 3G and 4G telecommunication provision service to watching video or sending email from mobile internet. In fact, mobile product needs to provide intangible service, such as verbal communication , watching video, sending email. Hence, many mobile users ought prefer to buy the brand of mobile company which can provide these kinds of services because who feel these services are whose basic needs, specially the students like to use mobiles to watch video entertainment or working people like to use mobiles to send email to their offices to keep communication when who need to leave offices to work outdoor. However, watching video on mobiles is one new idea to focus of whether who need this service, it can be unclear who the customer is and it can be difficult to conceptualize the exchange that takes place between the provision video watching service of mobile buyer and the mobile seller of the idea. Hence, mobile phone companies need to do market research to evaluate who are the preferable ages segment group and what factors which will cause who do not choose to buy their mobile brands of watching video mobile products. Mobile phone industry is a product innovation industry.
Author: Johnny Ch Lok
Publisher: Independently Published
ISBN: 9781099319518
Category :
Languages : en
Pages : 520
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Book Description
Discuss the relationship between mobile advertisingand other elements of the promotion in campaignplanning.Mobile advertisement defines as the use of the mobile medium, it is as a communications and entertainment channel between a brand and an end user. In basic terms, it is the process of planning and execution conception, pricing, promotion and distribution of products and services through the mobile channel. Advertising is a form of communication intended to convince an audience ( viewers, readers or listeners) to purchase or take some action upon products, information or services etc. The relationship between independent variables elements and mobile advertising which are environmental response and emotional response with behavioral aspect of consumer buying behavior with mobile advertising. It is time that people purchase those brands with which who are emotionally attached elements. Almost every one grows up in the world which is flooded with the mass media, e.g. television, films, videos, magazines, movies advertising and internet channel is either mobile advertising or computer advertising. Advertising is a subset of promotion mix which is one of the 4'p in the marketing mix, i.e. product, price, place and promotion. As a promotional strategy, advertising serve as a major tool in creating product awareness in the mind of a potential consumer to take eventual purchase decision. Advertising, sales promotion and public relations are mass communication tools available to marketers. Telecommunication technology, such as mobile advertising enables business and industry to grow at a faster pace when contributing to the economic development and at the same time telecommunication infrastructure can be reliable. Cellular phone industry has been one of the profitable businesses in Asian. The country's growing population and huge demand potential have always been an attraction for many high-technological multinational companies. Societies used symbols and pictorial signs to attract their produce users. There elements were used for promotion of products. A company can't make dream to be a well known brand until which invests in their promotional activities for which consumer market have been dominating through advertisements. As the primary mission of advertiser is to reach prospective customers and influence their awareness, attitudes and buying behavior.The major aim of advertising is to impact on buying behavior, however this impact about brand is changes or strengthened frequently in peoples' memories. Memories about the brand consist of their associations that are related to brand name in consumer mind. These brand cognition influence consideration, evaluation and finally purchases. The promotion in campaign planning to mobile advertising focuses on young people because who choose advertising information and characters as whose role models, who may not only identify with them but also intend to copy them in terms of how who dress and what who are going to buy
Author:
Publisher: GRIN Verlag
ISBN: 3656180296
Category :
Languages : en
Pages : 85
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Book Description
Author: Lee, In
Publisher: IGI Global
ISBN: 1605661953
Category : Technology & Engineering
Languages : en
Pages : 1211
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Book Description
"This book provides original, in-depth, and innovative articles on telecommunications policy, management, and business applications"--Provided by publisher.
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 846
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Book Description
Author: Gerald Moss
Publisher: GRIN Verlag
ISBN: 3668536694
Category : Business & Economics
Languages : en
Pages : 65
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Book Description
Research Paper (postgraduate) from the year 2012 in the subject Business economics - Operations Research, grade: B, The University of Liverpool, language: English, abstract: This paper investigates the influence of e-commerce and related factors on the consumer behaviour with respect to the purchase decisions of mobile phones. The different factors that influence the consumer behaviour related to buying mobile phones have been identified in this research. Electronic commerce or e-Commerce consists of the buying and selling of products and services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically is remarkably increased with the widespread use of the Internet (Blackwell, 2006). To facilitate global trade various schemes for transaction of electronic money have been introduced. Such schemes offer concrete solutions to the risk associated with trust, information security, international finance, and other factors posing uncertainty. Trust is a major focus of e-commerce professionals. In traditional trade much of mechanisms for building trust are related to the form of communication between the participants and costs related to the contact in person. In case of remote access (in terms of the Internet, for example) many of the traditional mechanisms for establishing trust between participants exists. Therefore, options to enhance or introduce other new mechanisms are used for confidence building (Bodenhausen, 2012). There are different forms of e-commerce. The e-commerce models are:
