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Author: Amy Will
Publisher: John Wiley & Sons
ISBN: 1119748038
Category : Business & Economics
Languages : en
Pages : 391
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Book Description
Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.
Author: Amy Will
Publisher: John Wiley & Sons
ISBN: 1119748038
Category : Business & Economics
Languages : en
Pages : 391
Get Book Here
Book Description
Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.
Author: Amy Will
Publisher: Aguilar
ISBN: 9786073823517
Category :
Languages : es
Pages : 0
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Book Description
CREA TU MARCA CON UN ADN DEFINIDO Y MÍRALA CRECER Todo cliente desea tener una conexión profunda con las marcas detrás de los productos que compra. Por ello, si estás iniciando un negocio necesitas con urgencia saber cómo crear una marca potente con un adn capaz de dejar una profunda huella en el mercado. Debes tener una estrategia de lanzamiento destacada, así como un plan ambicioso para hacer crecer tu negocio en un entorno voraz y competitivo. Amy Will, quien fundó su primera empresa a los 24 años y que ha sido el cerebro detrás de otras cuatro más, revela en Construye tu propia marca for dummies lecciones cruciales basadas en su propia experiencia que van desde la creación de una poderosa identidad para tus productos, hasta cómo estar preparado para escalar tu negocio a medida que comienza a despegar. Además encontrarás estudios de casos de algunas de las marcas más sólidas, acompañadas de ideas y consejos de exitosos empresarios y de expertos en marketing. Ya sea que estés pensando en iniciar un negocio o que estés consolidando tu empresa, tener una identidad de marca inolvidable será clave para tener un futuro exitoso. ENGLISH DESCRIPTION Create a strong brand DNA--and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life--and a bigger chance of surviving against the competition--you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand for Dummies, Amy Will--who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands--covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. ● Stand out on social media ● Create viral campaigns ● Build on Customer Loyalty and Longevity ● Deal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to--and Launching & Building a Brand for Dummies one of the secrets of--your future standout success.
Author: Bill Chiaravalle
Publisher: John Wiley & Sons
ISBN: 1118052846
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t. Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like: Defining your company’s identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards.
Author: Susan Chritton
Publisher: John Wiley & Sons
ISBN: 1118238184
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>
Author: Amy Will
Publisher: AGUILAR
ISBN: 6073837453
Category : Business & Economics
Languages : es
Pages : 380
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Book Description
CREA TU MARCA CON UN ADN DEFINIDO Y MÍRALA CRECER Todo cliente desea tener una conexión profunda con las marcas detrás de los productos que compra. Por ello, si estás iniciando un negocio necesitas con urgencia saber cómo crear una marca potente con un adn capaz de dejar una profunda huella en el mercado. Debes tener una estrategia de lanzamiento destacada, así como un plan ambicioso para hacer crecer tu negocio en un entorno voraz y competitivo. Amy Will, quien fundó su primera empresa a los 24 años y que ha sido el cerebro detrás de otras cuatro más, revela en Construye tu propia marca for dummies lecciones cruciales basadas en su propia experiencia que van desde la creación de una poderosa identidad para tus productos, hasta cómo estar preparado para escalar tu negocio a medida que comienza a despegar. Además encontrarás estudios de casos de algunas de las marcas más sólidas, acompañadas de ideas y consejos de exitosos empresarios y de expertos en marketing. En este libro aprenderás a: Destacar tu marca en redes sociales. Crear campañas virales. Construir relaciones de lealtad a largo plazo con tus clientes. Tratar con la competencia. Ya sea que estés pensando en iniciar un negocio o que estés consolidando tu empresa, tener una identidad de marca inolvidable será clave para tener un futuro exitoso.
Author: Bill Chiaravalle & Barbara Findlay Schenck
Publisher:
ISBN: 9788126511273
Category :
Languages : en
Pages : 386
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Book Description
Branding- the process of building a positive impression of a product or company by linking its name or logo with images or feelings- is an essential tool for all businesses. Branding For Dummies demystifies the process by which brands are created, managed, differentiated, leveraged, and licensed. Branding For Dummies shows readers how to apply a dynamic brand creation system that includes templates, tools, and time-tested processes, in order to successfully meet business-related objectives.· Everything You Ever Wanted to Know About Branding· Building a Brand, Step-by-Step· Launching Your New Brand· The Care and Feeding of Your Brand· Protecting Your Brand
Author: Alexander Hiam
Publisher:
ISBN: 9789580445500
Category : Marketing
Languages : es
Pages : 416
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Book Description
Author: Rohan O'Grady
Publisher: A&C Black
ISBN: 1408813807
Category : Fiction
Languages : en
Pages : 299
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Book Description
When recently-orphaned Barnaby Gaunt is sent to stay with his uncle on a beautiful remote island off the coast of Canada, he is all set to have the perfect summer holiday. Except for one small problem: his uncle is trying to kill him. Heir to a ten-million-dollar fortune, Barnaby tries to tell everyone and anyone that his uncle is after his inheritance, but no one will believe him. That is, until he tells the only other child on the island, Chrissie, who concludes that there is only one way to stop his demonic uncle: Barnaby will just have to kill him first. With the unexpected help of One-Ear, the aged cougar who has tormented the island for years, Chrissie and Barnaby hatch a fool-proof plan. Playful, dark and witty, Let's Kill Uncle is a surprising tale of two ordinary children who conspire to execute an extraordinary murder - and get away with it.
Author: Ariana Harwicz
Publisher:
ISBN: 9781999722784
Category : Country life
Languages : en
Pages : 123
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Book Description
Longlisted for the Man Booker International Prize 2018. A manic, bruising stream of conscious portrayal of a mother and wife struggling to maintain both a normal life and her sanity.
Author: Peter T Bradley
Publisher: Routledge
ISBN: 1134448465
Category : Foreign Language Study
Languages : en
Pages : 343
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Book Description
This is a concise and user-friendly reference guide to the most important aspects of Spanish.
