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Author: Robert E Stevens
Publisher: Routledge
ISBN: 1317787315
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.
Author: Robert E Stevens
Publisher: Routledge
ISBN: 1317787315
Category : Business & Economics
Languages : en
Pages : 228
Get Book Here
Book Description
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.
Author: Kenneth E. Clow
Publisher: Routledge
ISBN: 9780789022110
Category : Advertising
Languages : en
Pages : 0
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Book Description
From Alternative Media to the Wheeler-Lea Amendment, this book is a handy reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. To view an excerpt online, find the book on our QuickSearch catalog at www.HaworthPress.com.
Author: Encyclopaedia Britannica, Inc.
Publisher: Encyclopaedia Britannica, Inc.
ISBN: 1593394926
Category : Juvenile Nonfiction
Languages : en
Pages : 2146
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Book Description
Britannica Concise Encyclopedia is the perfect resource for information on the people, places, and events of yesterday and today. Students, teachers, and librarians can find fast facts combined with the quality and accuracy that have made Britannica the brand to trust. A tool for both the classroom and the library, no other desk reference can compare.
Author: Donald B. Kraybill
Publisher: JHU Press
ISBN: 0801899117
Category : Religion
Languages : en
Pages : 324
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Book Description
Donald B. Kraybill has spent his career among Anabaptist groups, gaining an unparalleled understanding of these traditionally private people. Kraybill shares that deep knowledge in this succinct overview of the beliefs and cultural practices of Amish, Brethren, Hutterites, and Mennonites in North America. Found throughout Canada, Central America, Mexico, and the United States, these religious communities include more than 200 different groups with 800,000 members in 17 countries. Through 340 short entries, Kraybill offers readers information on a wide range of topics related to religious views and social practices. With thoughtful consideration of how these diverse communities are related, this compact reference provides a brief and accurate synopsis of these groups in the twenty-first century. No other single volume provides such a broad overview of Amish, Brethren, Hutterites, and Mennonites in North America. Organized for ease of searching—with a list of entries, a topic finder, an index of names, and ample cross-references—the volume also includes abundant resources for accessing additional information. Wide in scope, succinct in content, and with directional markers along the way, the Concise Encyclopedia of Amish, Brethren, Hutterites, and Mennonites is a must-have reference for anyone interested in Anabaptist groups.
Author: Clifton A. Ericson, II
Publisher: John Wiley & Sons
ISBN: 1118028651
Category : Technology & Engineering
Languages : en
Pages : 444
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Book Description
The first comprehensive reference work covering safety professional terminology A convenient desk reference designed to fill a serious gap in the system safety body of knowledge, the Concise Encyclopedia of System Safety: Definition of Terms and Concepts is the first book explicitly devoted to defining system safety terms and concepts and designed to help safety professionals quickly and easily locate the definitions and information which they need to stay abreast of research new and old. Definitions for safety-related terminology currently differ between individual books, guidelines, standards, and even laws. Establishing a single common and complete set of definitions for the first time, with examples for each, the book revolutionizes the way in which safety professionals are able to understand their field. The definitive resource devoted to defining all of the major terms and concepts used in system safety and reliability in a single volume, Concise Encyclopedia of System Safety is the go-to book for systems safety engineers, analysts, and managers as they encounter new terms, or need an exact, technical definition of commonly used terms.
Author: Christopher H. Sterling
Publisher: Routledge
ISBN: 1135176841
Category : History
Languages : en
Pages : 965
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Book Description
The Concise Encyclopedia of American Radio is an essential single-volume reference guide to this vital and evolving medium. Comprised of more than 300 entries spanning the invention of radio to the Internet, this refernce work addresses personalities, music genres, regulations, technology, programming and stations, the "golden age" of radio and other topics relating to radio broadcasting throughout its history. The entries are updated throughout and the volume includes nine new entries on topics ranging from podcasting to the decline of radio.
Author: Robert E Stevens
Publisher: Routledge
ISBN: 1135792526
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.
Author: Keith Allan
Publisher: Elsevier
ISBN: 0080959695
Category : Language Arts & Disciplines
Languages : en
Pages : 1103
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Book Description
Concise Encyclopedia of Semantics is a comprehensive new reference work aiming to systematically describe all aspects of the study of meaning in language. It synthesizes in one volume the latest scholarly positions on the construction, interpretation, clarification, obscurity, illustration, amplification, simplification, negotiation, contradiction, contraction and paraphrasing of meaning, and the various concepts, analyses, methodologies and technologies that underpin their study. It examines not only semantics but the impact of semantic study on related fields such as morphology, syntax, and typologically oriented studies such as 'grammatical semantics', where semantics has made a considerable contribution to our understanding of verbal categories like tense or aspect, nominal categories like case or possession, clausal categories like causatives, comparatives, or conditionals, and discourse phenomena like reference and anaphora. COSE also examines lexical semantics and its relation to syntax, pragmatics, and cognitive linguistics; and the study of how 'logical semantics' develops and thrives, often in interaction with computational linguistics. As a derivative volume from Encyclopedia of Language and Linguistics, Second Edition, it comprises contributions from 150 of the foremost scholars of semantics in their various specializations and draws on 20+ years of development in the parent work in a compact and affordable format. Principally intended for tertiary level inquiry and research, this will be invaluable as a reference work for undergraduate and postgraduate students as well as academics inquiring into the study of meaning and meaning relations within languages. As semantics is a centrally important and inherently cross-cutting area within linguistics it will therefore be relevant not just for semantics specialists, but for most linguistic audiences. - The first encyclopedia ever published in this fascinating and diverse field - Combines the talents of the world's leading semantics specialists - The latest trends in the field authoritatively reviewed and interpreted in context of related disciplines - Drawn from the richest, most authoritative, comprehensive and internationally acclaimed reference resource in the linguistics area - Compact and affordable single volume reference format
Author: David Ogilvy
Publisher: Vintage
ISBN: 0804170053
Category : Social Science
Languages : en
Pages : 613
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Book Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author: Yadolah Dodge
Publisher: Springer Science & Business Media
ISBN: 0387317422
Category : Mathematics
Languages : en
Pages : 612
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Book Description
The Concise Encyclopedia of Statistics presents the essential information about statistical tests, concepts, and analytical methods in language that is accessible to practitioners and students of the vast community using statistics in medicine, engineering, physical science, life science, social science, and business/economics. The reference is alphabetically arranged to provide quick access to the fundamental tools of statistical methodology and biographies of famous statisticians. The more than 500 entries include definitions, history, mathematical details, limitations, examples, references, and further readings. All entries include cross-references as well as the key citations. The back matter includes a timeline of statistical inventions. This reference will be an enduring resource for locating convenient overviews about this essential field of study.
