Author: Stephen Walter BrownPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 748
Book Description
Conceptual and Theoretical Developments in Marketing
Author: Stephen Walter BrownPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 748
Book Description
Theoretical Developments in Marketing
Author: Charles W. Lamb, Jr.Publisher: Marketing Classics Press
ISBN: 1613112343
Category : Business & Economics
Languages : en
Pages : 283
Book Description
Marketing Theory and Metatheory
Author: Robert BartelsPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 310
Book Description
The SAGE Handbook of Marketing Theory
Author: Pauline MaclaranPublisher: SAGE
ISBN: 144620698X
Category : Business & Economics
Languages : en
Pages : 546
Book Description
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
Development of Marketing Theory
Author: George SchwartzPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 168
Book Description
Relationship Marketing: A broad church : conceptual and theoretical development in relationship marketing
Author: John EganPublisher:
ISBN:
Category : Relationship marketing
Languages : en
Pages : 456
Book Description
With classic and contemporary writings from influential figures in the field, this work explores the theory and practice of relationship marketing.
Marketing Theory
Author: Shelby D. HuntPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 168
Book Description
The Development of a New Conceptual and Theoretical Approach to Social Marketing
Author: Matthew WoodPublisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Marketing Theory
Author: Michael J BakerPublisher: SAGE Publications
ISBN: 1849204667
Category : Business & Economics
Languages : en
Pages : 449
Book Description
Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
Theoretical Developments in Marketing
Author: Charles W. LambPublisher: Chicago, Ill. : American Marketing Association
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
Book Description
