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Author: Clau Garcia
Publisher: Freitas Bastos
ISBN: 6556753866
Category : Business & Economics
Languages : pt-BR
Pages : 161
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Book Description
No livro Comunicação Organizacional na Era Tech muitos temas relacionados com a comunicação organizacional integrada são explorados por Clau Garcia. Ao contextualizar as tecnologias digitais nas práticas da comunicação interna, institucional e mercadológica, apresenta de forma didática e pragmática os caminhos para uma gestão estratégica e eficaz da comunicação nas organizações. Na Era digital e das redes sociais, as organizações não têm mais controle das situações em que os interlocutores são ou podem ser afetados por elas. As pressões vêm de fora — da sociedade, dos públicos, grupos de pressão e da opinião púbica. Em todo este contexto, se altera, inexoravelmente, a forma tradicional utilizada pelas organizações para emitir informação, produzir comunicação e se relacionar com seus públicos, que estão inseridos em uma realidade dinâmica e, sob muitos aspectos, incontrolável.
Author: Clau Garcia
Publisher: Freitas Bastos
ISBN: 6556753866
Category : Business & Economics
Languages : pt-BR
Pages : 161
Get Book Here
Book Description
No livro Comunicação Organizacional na Era Tech muitos temas relacionados com a comunicação organizacional integrada são explorados por Clau Garcia. Ao contextualizar as tecnologias digitais nas práticas da comunicação interna, institucional e mercadológica, apresenta de forma didática e pragmática os caminhos para uma gestão estratégica e eficaz da comunicação nas organizações. Na Era digital e das redes sociais, as organizações não têm mais controle das situações em que os interlocutores são ou podem ser afetados por elas. As pressões vêm de fora — da sociedade, dos públicos, grupos de pressão e da opinião púbica. Em todo este contexto, se altera, inexoravelmente, a forma tradicional utilizada pelas organizações para emitir informação, produzir comunicação e se relacionar com seus públicos, que estão inseridos em uma realidade dinâmica e, sob muitos aspectos, incontrolável.
Author: Duarte, Alexandre
Publisher: IGI Global
ISBN: 1668473550
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
The world has been facing the effects of the COVID-19 pandemic for over two years now. Daily life changed dramatically, and social distancing and remote working have become the new normal. Research about how people are facing these challenges points to common findings and concerns. The pandemic has enhanced inequalities, taken a toll on mental health, and increased the use of digital technologies. Many workers are suffering from digital fatigue and struggle to self-regulate their life/work balance, as the permanent digital connection to work is reinforced and they struggle with the blurred borders concerning privacy, leisure, and rest. In this context, it is vital to research how organizations have reinvented themselves to cope with the COVID-19 pandemic and understand which of the reactive workplace communication practices and improvised solutions were considered advantageous. Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments presents different approaches that explore the impact of the COVID-19 pandemic on workplace communication, focusing specifically on internal communication, mapping new communication practices, and assessing their consequences, namely the well-being of the workers who are coping with these changes. The book combines a scientific exploration of these ongoing changes as we transition to a post-COVID-19 world with a collection of examples and best practices that help organizations in supporting their members through these transformations and in nurturing their well-being. Covering topics such as cross-department process dependencies, hybrid work environments, and wellbeing strategies, this premier reference source is a vital resource for business leaders and managers, IT managers, human resource professionals, students and educators of higher education, librarians, researchers, and academicians.
Author: Yashar Salamzadeh
Publisher: Efe Akademi Yayınları
ISBN: 6258065988
Category : Juvenile Fiction
Languages : en
Pages : 198
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Book Description
In this book, you can read about the link between digital transformation and topics like organizational communications, social media, digital applications, innovation, human-machine interaction, design thinking, culture, future of jobs, digital leadership, brand management and organizational structure
Author: Anderson Benites Lovato, Beatriz Emi Seino, Carolina Frazon Terra, Gabriele Rodrigues Alves da Silva, Hilda Gabriela Hernández Flores, Jenny Yaguache Quichimbo, Jorge Alberto Hidalgo Toledo, Luis Farinango, Marcela Guimarães e Silva, Maria Eugênia Porém, María José Enríquez Cruz, Rosario Puertas-Hidalgo, Tainah Schuindt Ferrari Veras, Tamara de Souza Brandão Guaraldo, Teresa Piñeiro-Otero, Vanessa Karina Duque Rengel, Verónica Altamirano Benitez,Vitoria Alves de Sá, Xabier Martínez-Rolán
Publisher: Ria Editorial
ISBN: 9898971010
Category : Business & Economics
Languages : pt-BR
Pages : 158
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Book Description
Prefácio: Margarida Kunsch Esta coletânea Inovações em Relações Públicas e Comunicação Estratégica, organizada pelos professores Maria Eugênia Porém, Jorge Hidalgo e Jenny Yaguache aborda temas fundamentais sobre a comunicação nas organizações contemporâneas no contexto da era digital. Como enfoques centrados nas tendências digitais em relações públicas, comunicação interna e a comunicação organizacional sob a perspectiva da dimensão estratégica as nove contribuições autorais aqui reunidas apresentam aportes relevantes que nos ajudam a perceber o quanto é complexo e desafiante, planejar, produzir e administrar a comunicação nas organizações em tempos de mudanças constantes e de incerteza global.
Author: Almeida, Helena
Publisher: IGI Global
ISBN: 1522558500
Category : Business & Economics
Languages : en
Pages : 417
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Book Description
The ways in which codified and tacit knowledge are sourced, transferred, and combined are critical in furthering open innovation. When used effectively, knowledge sharing and organizational success are significantly increased, improving products and services. The Role of Knowledge Transfer in Open Innovation is a collection of innovative research on a set of analyses, reflections, and recommendations within the framework of knowledge transfer practices in different areas of knowledge and in various industries. While highlighting topics including tacit knowledge, organizational culture, and knowledge representation, this book is ideally designed for professionals, academicians, and researchers seeking current research on the best practices for transfer of knowledge as an intermediate open innovation.
Author: Tsiakis, Theodosios
Publisher: IGI Global
ISBN: 1466684607
Category : Business & Economics
Languages : en
Pages : 475
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Book Description
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.
Author: Jamil, George Leal
Publisher: IGI Global
ISBN: 1522599940
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
Driven by such tools as big data, cognitive computing, new business models, and the internet of things, the overall demand for innovation is becoming more critical for competitiveness and emerging technologies. These technologies have become real alternatives for the market and offer new perspectives for modern project management applications. The Handbook of Research on Emerging Technologies for Effective Project Management is an essential research publication that proposes innovations for firms and markets through the exploration of project management principles and methods and the effective integration of knowledge and innovation. It encompasses academic and scientific propositions, reviews for conceptual bases, applications of theories in new market solutions, and cases of successful insertion of disruptive technologies and business models in new competitive market offers. Featuring a range of topics such as innovation management, business administration, and marketing, this book is ideal for project managers, IT specialists, software developers, executives, practitioners, managers, marketers, researchers, and industry professionals.
Author: Tatiana Antipova
Publisher: Springer Nature
ISBN: 3030857999
Category : Technology & Engineering
Languages : en
Pages : 496
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Book Description
This book gathers selected papers that were submitted to the 2021 International Conference on Comprehensible Science (ICCS 2021) that aims to make available the discussion and the publication of papers on all aspects of single and multi-disciplinary research on conference topics. ICCS 2021 held on June 18–19, 2021. An important characteristic feature of conference is the short publication time and worldwide distribution. Written by respected researchers, the book covers a range of innovative topics related to: artificial intelligence research; big data and data mining; blockchain and cryptocurrency; business, finance and accounting and statistics; cyber security systems; ecology systems; educational technologies; engineering and technology; innovative economics; media technologies; medicine, public health and rehabilitation; nutrition and diet researches; physical and material sciences; and smart cities and contracts. This book may be used for private and professional non-commercial research and classroom use (e.g., sharing the contribution by mail or in hard copy form with research colleagues for their professional non-commercial research and classroom use); for use in presentations or handouts for any level students, researchers, etc.; and for the further development of authors’ scientific career (e.g., by citing and attaching contributions to job or grant application).
Author: Diego Bonelli
Publisher: Springer Nature
ISBN: 9811664102
Category : Social Science
Languages : en
Pages : 274
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Book Description
This book deploys the concept of ‘audiovisual tourism promotion’ to account for the promotional functions performed by a vast array of diverse media texts including tourism films, feature films, digital videos conceived for online circulation, video games and TV commercials. From this point of view, this volume fills a major gap in the literature by providing the first comprehensive critical overview of audiovisual tourism promotion as a distinct media field. In this book, the study of audiovisual tourism promotion is characterised by an interdisciplinary approach which combines film studies, media studies, human geography, sociology, tourism studies, history, postcolonial and gender studies. This book will appeal to a wide range of students and scholars from different disciplines.
Author: Andrade, José Gabriel
Publisher: IGI Global
ISBN: 1799897923
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.
