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Author: David Allen Revzan
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 258
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Book Description
Author: David Allen Revzan
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 258
Get Book Here
Book Description
Author: David Allen Revzan
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages :
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Book Description
Author: Ben Wooliscroft
Publisher: Springer Science & Business Media
ISBN: 0387281819
Category : Business & Economics
Languages : en
Pages : 572
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Book Description
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Author: David Allen Revzan
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 172
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Book Description
Author: Library of Congress. Exchange and Gift Division
Publisher:
ISBN:
Category : State government publications
Languages : en
Pages : 922
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Book Description
June and Dec. issues contain listings of periodicals.
Author: Edwin Truman Coman
Publisher: Univ of California Press
ISBN:
Category : Best books
Languages : en
Pages : 348
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Book Description
Typescript (carbon copy) of book published in 1964 by the University of California Press, Berkeley.
Author: Edwin T. Coman Jr.
Publisher: Univ of California Press
ISBN: 0520321065
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1964.
Author: United States. Office of Marketing and Services
Publisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 104
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Book Description
Author: United States. Business and Defense Services Administration
Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 104
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Book Description
Author: Tom McNulty
Publisher: McFarland
ISBN: 0786466715
Category : Art
Languages : en
Pages : 333
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Book Description
This book is for art market researchers at all levels. A brief overview of the global art market and its major stakeholders precedes an analysis of the various sales venues (auction, commercial gallery, etc.). Library research skills are reviewed, and advanced methods are explored in a chapter devoted to basic market research. Because the monetary value of artwork cannot be established without reference to the aesthetic qualities and art historical significance of our subject works, two substantial chapters detail the processes involved in researching and documenting the fine and decorative arts, respectively, and provide annotated bibliographies. Methods for assigning values for art objects are explored, and sources of price data, both in print and online, are identified and described in detail. In recent years, art historical scholarship increasingly has addressed issues related to the history of art and its markets: a chapter on resources for the historian of the art market offers a wide range of sources. Finally, provenance and art law are discussed, with particular reference to their relevance to dealers, collectors, artists and other art market stakeholders.
