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Author: Jorge Rico Bautista
Publisher:
ISBN:
Category :
Languages : es
Pages : 109
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Book Description
El siguiente trabajo se centra en el comportamiento del consumidor y más concretamente el comportamiento del consumidor de moda millennial español y francés. En la primera parte del presente trabajo se expondrá el marco teórico, en el que se definirá la teoría del comportamiento del consumidor, el comportamiento de consumidor de moda, las diferentes teorías llevadas por los más destacados investigadores para el análisis de la cultura y, por último, los millennials. Una vez estudiado el marco teórico se expondrá el estudio realizado sobre los hábitos de consumo y la cultura de los millennials españoles y franceses. El estudio se ha llevado a cabo mediante la realización de una encuesta online dirigida a ciudadanos "milénicos" de estos países europeos. Tras obtener los resultados se exponen y se analizan. Se compararán los hábitos de consumo de ambos países por un lado y los valores por otro. Y, por último, veremos si los hábitos de consumo de ambos países están relacionados con la cultura de cada uno. Palabras clave: comportamiento del consumidor, millennials, moda, cultura, hábitos de consumo.
Author: Jorge Rico Bautista
Publisher:
ISBN:
Category :
Languages : es
Pages : 109
Get Book Here
Book Description
El siguiente trabajo se centra en el comportamiento del consumidor y más concretamente el comportamiento del consumidor de moda millennial español y francés. En la primera parte del presente trabajo se expondrá el marco teórico, en el que se definirá la teoría del comportamiento del consumidor, el comportamiento de consumidor de moda, las diferentes teorías llevadas por los más destacados investigadores para el análisis de la cultura y, por último, los millennials. Una vez estudiado el marco teórico se expondrá el estudio realizado sobre los hábitos de consumo y la cultura de los millennials españoles y franceses. El estudio se ha llevado a cabo mediante la realización de una encuesta online dirigida a ciudadanos "milénicos" de estos países europeos. Tras obtener los resultados se exponen y se analizan. Se compararán los hábitos de consumo de ambos países por un lado y los valores por otro. Y, por último, veremos si los hábitos de consumo de ambos países están relacionados con la cultura de cada uno. Palabras clave: comportamiento del consumidor, millennials, moda, cultura, hábitos de consumo.
Author: Teresa Sádaba
Publisher: Springer Nature
ISBN: 3030813215
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Author: Néstor García Canclini
Publisher: University of Texas Press
ISBN: 0292789076
Category : Social Science
Languages : en
Pages : 148
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Book Description
Is popular culture merely a process of creating, marketing, and consuming a final product, or is it an expression of the artist's surroundings and an attempt to alter them? Noted Argentine/Mexican anthropologist Néstor García Canclini addresses these questions and more in Transforming Modernity, a translation of Las culturas populares en el capitalismo. Based on fieldwork among the Purépecha of Michoacán, Mexico, some of the most talented artisans of the New World, the book is not so much a work of ethnography as of philosophy—a cultural critique of modernism. García Canclini delineates three interpretations of popular culture: spontaneous creation, which posits that artistic expression is the realization of beauty and knowledge; "memory for sale," which holds that original products are created for sale in the imposed capitalist system; and the tourist outlook, whereby collectibles are created to justify development and to provide insight into what capitalism has achieved. Transforming Modernity argues strongly for popular culture as an instrument of understanding, reproducing, and transforming the social system in order to elaborate and construct class hegemony and to reflect the unequal appropriation and distribution of cultural capital. With its wide scope, this book should appeal to readers within and well beyond anthropology—those interested in cultural theory, social thought, and Mesoamerican culture.
Author: David W. Cameron
Publisher:
ISBN: 9781922615671
Category :
Languages : en
Pages : 364
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Book Description
Within 24 hours of the Japanese invasion of northern New Guinea at Gona in July 1942, the Australian militiamen of 'B' Company, 39th Battalion, spent four weeks fighting a delaying action against a crack Japanese force outnumbered by three to one. By mid-August, the rest of the battalion had arrived, and these men took up a position at Isurava, in the heart of the cloud covered mountains and jungles of the Owen Stanley Range. At Isurava, this small militia force of the 39th Battalion now numbering around 300 men was determined to make a stand against a crack Japanese force of the 144th Regiment and supporting elements, numbering at least 1500. Then on the day the Japanese launched their attack, to the great relief of these militiamen, reinforcements from the 2nd AIF who had fought with great distinction in the Middle East began to arrive in the afternoon having spent days struggling up the track from Port Moresby. Even so, the Australians were still outnumbered, as the Japanese also received reinforcements, and unlike the Japanese, the Australians had no supporting artillery or medium machineguns. The battle for Isurava would be the defining battle of the Kokoda Campaign and has rightfully been described as Australia's Thermopylae. It was here that Australia's first Victoria Cross in the Pacific war was awarded when the Japanese conducted several ferocious attacks against the Australian perimetre. Private Bruce Kingsbury led an Australian counterattack, rushing forward sweeping the Japanese positions with his Bren gun, saving he situation when all seemed lost -- he was killed leading the charge. Another two men were also nominated for the VC during the fighting at Isurava. The outnumbered and poorly equipped Australians managed to hold back the Japanese advance for almost a week; only then did these battle scared and weary men begin a month long fighting withdraw towards Ioribaiwa Ridge just north of Port Morsby. However, their sacrifice provided time for the Australian 25th Brigade to be brought forward -- finally forcing the Japanese to withdrawal just as they glimpsed the lights of Port Morseby.
Author: Ana Azevedo
Publisher: Acpil
ISBN: 9781911218777
Category : Social Science
Languages : en
Pages : 650
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Book Description
These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.
Author: Sofronio G. Calderon
Publisher:
ISBN:
Category : English language
Languages : es
Pages : 664
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Book Description
Author: C. Greig Crysler
Publisher: SAGE
ISBN: 1473971160
Category : Architecture
Languages : en
Pages : 1012
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Book Description
"Offers an intense scholarly experience in its comprehensiveness, its variety of voices and its formal organization... the editors took a risk, experimented and have delivered a much-needed resource that upends the status-quo." - Architectural Histories, journal of the European Architectural History Network "Architectural theory interweaves interdisciplinary understandings with different practices, intentions and ways of knowing. This handbook provides a lucid and comprehensive introduction to this challenging and shifting terrain, and will be of great interest to students, academics and practitioners alike." - Professor Iain Borden, UCL Bartlett School of Architecture "In this collection, architectural theory expands outward to interact with adjacent discourses such as sustainability, conservation, spatial practices, virtual technologies, and more. We have in The Handbook of Architectural Theory an example of the extreme generosity of architectural theory. It is a volume that designers and scholars of many stripes will welcome." - K. Michael Hays, Eliot Noyes Professor of Architectural Theory, Harvard University The SAGE Handbook of Architectural Theory documents and builds upon the most innovative developments in architectural theory over the last two decades. Bringing into dialogue a range of geographically, institutionally and historically competing positions, it examines and explores parallel debates in related fields. The book is divided into eight sections: Power/Difference/Embodiment Aesthetics/Pleasure/Excess Nation/World/Spectacle History/Memory/Tradition Design/Production/Practice Science/Technology/Virtuality Nature/Ecology/Sustainability City/Metropolis/Territory. Creating openings for future lines of inquiry and establishing the basis for new directions for education, research and practice, the book is organized around specific case studies to provide a critical, interpretive and speculative enquiry into the relevant debates in architectural theory.
Author: Danielle Steel
Publisher: Dell
ISBN: 1984821628
Category : Fiction
Languages : en
Pages : 289
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Book Description
NEW YORK TIMES BESTSELLER • In this thrilling novel from Danielle Steel, a small community is tested when their children go missing while exploring a dangerous local peak, forcing them to band together during the crisis. Fishtail, Montana, is home to Anne and Pitt Pollock, local royalty, high school sweethearts, and owners of the successful Pollock ranch. The sprawling foothills of the Beartooth Mountains surround the town, overlooking the Pollocks’ property and the nearby ranch belonging to Bill and Pattie Brown. The two couples have known each other since childhood. Their sons Peter Pollock and Matt Brown are also the best of friends. When they and two other local kids meet Juliet Marshall, new to town after her parents’ bitter divorce, the five of them are soon inseparable, spending their summer days swimming, horseback riding, hiking, and fishing. But one August afternoon, their latest adventure takes a dangerous turn—and quickly escalates into a battle for survival—when they find themselves trapped on Granite Peak. Fear reverberates through the town as their parents grow ever more desperate to hear word that their children have been found. They must place their own trials aside amid a massive search-and-rescue operation. As they come to lean on one another for support, a media frenzy ensues, heightening tensions and testing some already fragile relationships. In the aftermath of this one fateful event, devastating secrets are revealed, new love appears on the horizon, and families are forced to reconsider what they once held dear. In The Challenge, Danielle Steel deftly weaves a story that is a portrait of courage and a striking tale of the bonds of love and family.
Author: Richard Spruce
Publisher:
ISBN:
Category : Amazon River Valley
Languages : en
Pages : 576
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Book Description
Author: Marie-Eve Carrier-Moisan
Publisher: University of Toronto Press
ISBN: 1487594542
Category : Social Science
Languages : en
Pages : 197
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Book Description
In the city of Natal in northeastern Brazil, several local women negotiate the terms of their intimate relationships with foreign tourists, or gringos, in a situation often referred to as "sex tourism." These women have different experiences, but they share a similar desire to "escape" the social conditions of their lives in Brazil. Based on original ethnographic research and presented in graphic form, Gringo Love explores the hopes, dreams, and realities of these women against a backdrop of deep social inequality and increasing state surveillance leading up to the 2014 World Cup and 2016 Olympic Games. It touches on important contemporary issues, including sexual economics, transnational mobility, romantic imaginaries, gender representation, race and inequality, and visual methods. The graphic story is accompanied by analysis and contextual discussion, which encourage readers to engage with the narrative and expand their understanding of the broader social issues therein.
