Complying with the CAN-SPAM Act and Other Critical Business Issues

Complying with the CAN-SPAM Act and Other Critical Business Issues PDF Author:
Publisher: Practising Law Institute
ISBN: 9781402404443
Category : Business enterprises
Languages : en
Pages : 336

Get Book Here

Book Description

Complying with the CAN-SPAM Act and Other Critical Business Issues

Complying with the CAN-SPAM Act and Other Critical Business Issues PDF Author:
Publisher: Practising Law Institute
ISBN: 9781402404443
Category : Business enterprises
Languages : en
Pages : 336

Get Book Here

Book Description


Complying with the telemarketing sales rule

Complying with the telemarketing sales rule PDF Author:
Publisher:
ISBN:
Category : Electronic government information
Languages : en
Pages : 62

Get Book Here

Book Description


Compliance Guide to Spam Act 2003

Compliance Guide to Spam Act 2003 PDF Author:
Publisher: Virago Press
ISBN: 9780975130384
Category : Spam (Electronic mail)
Languages : en
Pages : 80

Get Book Here

Book Description
The Spam Act 2003 regulates how businesses and other organisations may send commercial electronic messages, including emails and SMS messages. Significantly, the Act applies equally to messages sent in small quantities (even those sent individually) as it does to those sent in bulk (eg. "spam" emails). Consequently, the vast majority of organisations must ensure compliance with the Act as most send electronic communications that contain some form of "commercial" information (eg. quotes, tender applications, e-marketing messages, e-newsletters, SMS offers, e-catalogues and e-Christmas cards).This guide is an essential legal handbook for organisations developing their own compliance programs, enabling organisations to determine: what their specific obligations are; the steps they must take to ensure compliance; and whether they are entitled to rely on any exemptions. Key features: step-by-step compliance guides; detailed explanations of obligations & exemptions; procedures for sending messages; and contractual clauses for customer contracts.

Spam and Its Effects on Small Business

Spam and Its Effects on Small Business PDF Author: United States. Congress. House. Committee on Small Business. Subcommittee on Regulatory Reform and Oversight
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 96

Get Book Here

Book Description


Email Marketing Rules

Email Marketing Rules PDF Author: Chad S. White
Publisher: Createspace Independent Publishing Platform
ISBN: 9781546910633
Category :
Languages : en
Pages : 488

Get Book Here

Book Description
Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production

FCC Record

FCC Record PDF Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 844

Get Book Here

Book Description


Handbook of Information Security, Information Warfare, Social, Legal, and International Issues and Security Foundations

Handbook of Information Security, Information Warfare, Social, Legal, and International Issues and Security Foundations PDF Author: Hossein Bidgoli
Publisher: John Wiley & Sons
ISBN: 0470051205
Category : Business & Economics
Languages : en
Pages : 1008

Get Book Here

Book Description
The Handbook of Information Security is a definitive 3-volume handbook that offers coverage of both established and cutting-edge theories and developments on information and computer security. The text contains 180 articles from over 200 leading experts, providing the benchmark resource for information security, network security, information privacy, and information warfare.

Introduction to Business

Introduction to Business PDF Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455

Get Book Here

Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Digital and Social Media Marketing

Digital and Social Media Marketing PDF Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

Get Book Here

Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Global Perspectives In Information Security

Global Perspectives In Information Security PDF Author: Hossein Bidgoli
Publisher: John Wiley & Sons
ISBN: 0470372117
Category : Business & Economics
Languages : en
Pages : 896

Get Book Here

Book Description
Global Perspectives in Information Security, compiled by renowned expert and professor Hossein Bidgoli, offers an expansive view of current issues in information security. Written by leading academics and practitioners from around the world, this thorough resource explores and examines a wide range of issues and perspectives in this rapidly expanding field. Perfect for students, researchers, and practitioners alike, Professor Bidgoli's book offers definitive coverage of established and cutting-edge theory and application in information security.