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Author: Christopher Sauerhoff
Publisher: Springer
ISBN: 3658058048
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
European shipyards face a rising competition in the global market. Christopher Sauerhoff investigates such aspects as a shipyard’s market expertise, its practical experiences and its cooperative activities. He analyzes whether there is a relationship between each of these aspects and those resources and capabilities constituting the basis for a shipyard’s competence in the field of services. The author conducts focused interviews with 26 experts from the shipbuilding industry. Based on the findings of the interviews, he subsequently carries out an international survey addressed to shipyards’ management representatives. The results indicate that there is the chance for European shipyards to improve their position in the global shipbuilding industry by offering not only customized high-tech ships of best quality, but also technical service packages and therewith adding further value for their customers.
Author: Christopher Sauerhoff
Publisher: Springer
ISBN: 3658058048
Category : Business & Economics
Languages : en
Pages : 249
Get Book Here
Book Description
European shipyards face a rising competition in the global market. Christopher Sauerhoff investigates such aspects as a shipyard’s market expertise, its practical experiences and its cooperative activities. He analyzes whether there is a relationship between each of these aspects and those resources and capabilities constituting the basis for a shipyard’s competence in the field of services. The author conducts focused interviews with 26 experts from the shipbuilding industry. Based on the findings of the interviews, he subsequently carries out an international survey addressed to shipyards’ management representatives. The results indicate that there is the chance for European shipyards to improve their position in the global shipbuilding industry by offering not only customized high-tech ships of best quality, but also technical service packages and therewith adding further value for their customers.
Author: Michael E. Porter
Publisher: Harvard Business Press
ISBN: 9780875841403
Category : Business & Economics
Languages : en
Pages : 600
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Book Description
Examines patterns of international competition since the 1960s.
Author: Farzana Quoquab
Publisher: Partridge Publishing Singapore
ISBN: 1543743218
Category : Social Science
Languages : en
Pages : 165
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Book Description
This book is ideal for teaching subjects related to marketing, management, entrepreneurship, and business ethics. It can be used as the tool to teach students/trainers in advanced undergraduate and MBA/MSc classes. It is widely acknowledged that, only theoretical discussion does not provide the comprehensive understanding about the business decisions that are taken by the managers and/or other parties involved. And thus, use of cases are common in business studies which not only provides students understanding about the practical aspects of the concepts that are being taught in text-books, but also it introduces students with several aspects of the real-life dilemma, complexities and challenges while working in a business environment. This book contains teaching notes of the book titled A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management in which eleven local cases were presented. The teaching notes serve as a guide for instructors who intend to utilize these cases in their classes. Each teaching note includes a brief synopsis of the case, learning objectives, the case's target audience, information about the case leading strategies, relevant concepts/subjects, suggested assignment questions, and their corresponding suggested answers. In this way, the instructors will have greater understanding about the use and applicability of the said eleven cases. It is hoped that university lecturers, practitioners, and students who are undertaking courses in business studies will benefit from this book.
Author: IBP USA
Publisher: Lulu.com
ISBN: 1433015110
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
2011 Updated Reprint. Updated Annually. EU Shipbuilding Industry Law and Regulations Handbook
Author: Dianqing Xu
Publisher: Springer
ISBN: 9811308810
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
This book analyzes of the surplus of production capacity in China. According to a government statement, there is a serious surplus of productive capacity in the steel, cement, glass, aluminum, and shipbuilding industries. There was no surplus of productive capacity in above industries between 2002 and 2012, and the current surplus is due to poor government policies on real estate prices after 2012. The book argues that if the Chinese government invested more in social welfare housing over the next few years the surplus of productive capacity would very soon disappear.
Author: Gerhard Rübel
Publisher: Duncker & Humblot
ISBN: 9783428498680
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Fragen zu internationalen Wirtschaftsbeziehungen gewinnen angesichts der zunehmenden Globalisierung auch in der Wissenschaft eine immer stärkere Bedeutung. Demgegenüber scheinen Beiträge zu außenwirtschaftlichen Themen bei wirtschaftswissenschaftlichen Fachtagungen in den letzten Jahren eher an Bedeutung verloren zu haben. Angesichts dieses Widerspruches wurde im April 1999 der 1. Passauer Workshop "Internationale Wirtschaftsbeziehungen" an der Wirtschaftswissenschaftlichen Fakultät der Universität Passau ins Leben gerufen."Real and Monetary Issues of International Economic Integration" enthält zehn ausgesuchte Beiträge dieses Workshops, die sich in Teil I mit Außenhandel und Faktorbewegungen und in Teil II mit Fragestellungen internationaler Finanzen und der Makroökonomie offener Volkswirtschaften beschäftigen. Ein eigener Teil III ist dabei den Beiträgen zur Europäischen Währungsunion gewidmet, denen aufgrund der Aktualität dieses Themas eine besondere Stellung zukommt.Aufgrund der überaus positiven Resonanz und der hohen Qualität der Beiträge soll der Passauer Workshop "Internationale Wirtschaftsbeziehungen" fortgesetzt werden. Weitere Informationen zum Workshop und zu den Autoren finden Sie im Internet unter: http://www.wiwi.uni-passau.de/lehrstuehle/ruebel/pwiw/home.htm
Author: Michael E. Porter
Publisher: Simon and Schuster
ISBN: 145165149X
Category : Business & Economics
Languages : en
Pages : 906
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Book Description
Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.
Author:
Publisher: 清华大学出版社有限公司
ISBN: 9787810822862
Category : Export marketing
Languages : en
Pages : 356
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Book Description
国家教育部新世纪网络课程建设工程项目商务英语系列课程教材/肖云南总主编
Author: Jon Groucutt
Publisher: Kogan Page Publishers
ISBN: 9780749441142
Category : Business & Economics
Languages : en
Pages : 564
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Book Description
Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:introduction;learning objectives;chapter sub headings - key issues;chapter summary;exercises and questions for review and critical thinking.At the end of the book there are additional notes and references to support student learning.Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.FREE CD ROM FOR LECTURERSThe authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher.CONTENTSIntroductionWhat is marketing?The business and marketing environmentEthical marketing and social responsibilityBuyer behaviourSegmenting, positioning and targetingMarketing researchMarketing and strategyProducts and brandsPrice and pricing strategiesPromotion part 1Promotion part 2People, physical evidence and processPlacement, distribution and logisticsMarketing across borders: the international dimensionApplication: bringing the elements togetherNotesReferenceIndexPlease view more information on this book, including a sample chapter and detailed, full contents at http://www.kogan-page.co.uk/groucutt
Author: Roos, Göran
Publisher: IGI Global
ISBN: 1522555781
Category : Technology & Engineering
Languages : en
Pages : 315
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Book Description
In today’s environmental and economic climate, it is important for businesses to drive development towards sustainable and zero-waste industries, responsibly leveraging renewable low-cost inputs to generate high-value outputs for the global market. Marine macroalgae presents modern businesses with opportunities for the development of a new and vibrant industry sector that largely fulfills these requirements. Harnessing Marine Macroalgae for Industrial Purposes in an Australian Context: Emerging Research and Opportunities provides emerging perspectives on the theoretical and practical aspects of developing a new business sector within the bio-marine industry. Featuring coverage on a broad range of topics such as competitive advantage, food industry, and production systems, this publication is ideally designed for environmental researchers, business students, engineers, and academicians seeking current research on the economics, regulation, and policy in supporting the development of the macroalgal industry sector in the global market.
