Competing with Giants : Survival Strategies for Emerging Market Companies PDF Download
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Author: Dawar, Niraj
Publisher: London : Richard Ivey School of Business, University of Western Ontario
ISBN:
Category : Competition, International
Languages : en
Pages : 32
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Book Description
Author: Dawar, Niraj
Publisher: London : Richard Ivey School of Business, University of Western Ontario
ISBN:
Category : Competition, International
Languages : en
Pages : 32
Get Book Here
Book Description
Author: Phương Uyên Trần
Publisher: Forbesbooks
ISBN: 9781946633156
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Asia's growing economic clout is starting to re-shape global business rules that have been molded by Western multinationals for many decades. The region's rising star, Vietnam, is now flexing its economic muscles and Competing with Giants tells the story of its transformation from war ruin to dynamic nation through the experiences of Tân Hiệp Phát (THP), the drinks company founded by Phương Uyên Trần's family. Narrated through the eyes of the daughter who watched her parents overcome numerous obstacles to achieve success, the book offers a primer for others to follow suit. Its message is an empowering one. East and West can learn from each other. Family-owned businesses are thriving. Asian women are making their mark. Most importantly of all, it shows that small companies, which take advantage of their local knowledge and marry it with the best international standards, can hold their own and even outflank giant global corporations. It is not easy, but as THP's founder, Trần Quí Thanh, tells himself daily, "Nothing is Impossible."
Author: Klaus E.Meyer
Publisher: Edward Elgar Publishing
ISBN: 1788978927
Category : Business & Economics
Languages : en
Pages : 461
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Book Description
Guided by the overarching question “how and why does the emerging economy context matter for business?”, this collection brings together key contributions of Klaus Meyer on multinational enterprises (MNEs) competing in, and originating from, emerging economies. The book also explores how outward investment strategies contribute to building internationally competitive MNEs.
Author: Mehmet Demirbag
Publisher: Edward Elgar Publishing
ISBN: 1782545018
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
The Handbook of Emerging Market Multinational Corporations focuses on why emerging market multinationals internationalize, how they do so and the advantages they explore and exploit as they internationalize. The Handbook highlights the requirement for
Author: Masaaki Kotabe
Publisher: SAGE
ISBN: 1446206734
Category : Business & Economics
Languages : en
Pages : 569
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Book Description
Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced and promises to be an essential addition to the study of this critical subject area. In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
Author: Preet S. Aulakh
Publisher: Cambridge University Press
ISBN: 1009176331
Category : Political Science
Languages : en
Pages : 249
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Book Description
It uses multi-level analytical approach to provide insights on two industries that coped with WTO initiated global institutional change.
Author: Niraj Dawar
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Emerging market companies (EMC), long accustomed to privileged positions in protected markets, are facing intense competition from international companies in their increasingly liberalized economies Many are unprepared for the new competiti eonslaught, and there is little guidance available to EMC in the management literature The conventional response of EMCs has been to sell out to foreign competitors or to exit the industry. However, we suggest that lessons can be drawn from EMCs that have successfully competed with MNC competitors This article examines a wide range of successful defence strategies pursued by companies in competition with multinational companies in many emerging markets around the world.
Author: Srinivas Prasad
Publisher: Bloomsbury Publishing USA
ISBN: 0313059780
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
The terrorist attacks of September 11, 2001, ushered in an age of anxiety along with the new century, an anxiety that has affected the international business climate in a variety of subtle and not-so-subtle ways. For one, the cost of doing business internationally has increased, for global firms and host countries alike. For another, understanding shifting geopolitical conditions in the developing world has become more crucial than ever to grasp if the world's multinationals—whether of American, British, European, or Japanese origin—are to take the best advantage of new market opportunities. These market opportunities are well within the experience range and grasp of the multinational consumer product and industrial firms as well as service enterprises. But the same corporate methodologies that were employed in decades past are unlikely to be sufficient for the age of anxiety that is upon us. The contributions assembled here offer the benefits of the collective wisdom of mature scholars with decades of consulting experience along with fresh ideas and new research hypotheses.
Author: M. Roll
Publisher: Springer
ISBN: 0230513069
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
Author: S Tamer Cavusgil
Publisher: SAGE
ISBN: 1446271854
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
"A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international business, it is a comprehensive, practical and highly readable book." Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, Atlanta, US There are many texts available on International Business, but only a few provide a comprehensive coverage of emerging markets, which now play a major role in global business and therefore require deeper study and analysis. This accessible and engaging text focuses solely on these markets and provides extensive coverage. BRICs and other major emerging markets are examined in-depth. Prominent topics regarding emerging markets such as effects of globalization, rise of disposable income, urbanization, economic reforms, new opportunities as well as characteristics of multinationals and domestic firms within such markets are discussed. Real life examples, detailed data and graphs provide a comprehensive framework for a thorough understanding. This fully revised and updated edition reflects the current issues, changes, challenges and opportunities facing businesses in emerging markets, including entry and negotiation processes, as well as risks and strategies. The text is accompanied by a companion website which includes full text articles for each chapter, answers to end of chapter questions, and detailed chapter slides for tutors. This text is essential reading for advanced undergraduate and postgraduate students studying international business and emerging markets as well as practitioners who want to increase their understanding of such markets. Visit the Companion Webiste at www.sagepub.co.uk/cavusgil S. Tamer Cavusgil is Fuller E. Callaway Professorial Chair and Executive Director, CIBER, at Georgia State University, U.S Pervez N. Ghauri is a Professor of International Business at King′s College London, UK Ayse A. Akcal is a Research Associate in International Business at King′s College London, UK
