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Languages : en
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Category : Industrialists
Languages : en
Pages : 2116

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Book Description
Vols. for 1970-71 includes manufacturers catalogs.

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ISBN:
Category : Industrialists
Languages : en
Pages : 834

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Book Description
Vols. for 1970-71 includes manufacturers' catalogs.

Author: Rien Segers
Publisher: Springer
ISBN: 3319230123
Category : Business & Economics
Languages : en
Pages : 367

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Book Description
This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business. Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike.

Author: Amanda C. Quick
Publisher:
ISBN: 9780787629380
Category : Business enterprises
Languages : en
Pages : 782

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Book Description
Covers more than 400 prominent companies most studied by students. Entries follow a standard set of rubrics to facilitate comparison between companies. Also included are company logos, illustrations and ticker symbols, current market share, new products, and where to write for an annual report.