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Company Profiles: Glen Eagle Resources Inc
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Company Profiles: Twin Eagle Resource Management LLC.
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Company Profiles: Clear Gold Resources Inc
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Company Profiles: African Eagle Resources Plc
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Company Profiles: Gold Eagle Co
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Big Little Legends: How Everyday Leaders Build Irresistible Brands
Author: Gair Maxwell
Publisher: Page Two Press
ISBN: 9781774581667
Category : Business & Economics
Languages : en
Pages : 350
Book Description
Without Magic, It's Just Marketing Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable, 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a selfie and share their experience? In Big Little Legends, you'll discover timeless secrets such as the Mona Lisa Effect-an invisible force that flips the dynamics for certain brands, attracting the customer to them. Magically, they become irresistible. But here's the secret: it's not magic. In a wild, rollicking journey through brands in many sectors, brand strategist and history maven Gair Maxwell explores real-life stories of otherwise ordinary, everyday leaders who accomplished extraordinary results-and reveals how they did it. You'll learn how successful brands focus their marketing efforts on creating an organic pull instead of a manufactured push, ditching the frustration of pitching and advertising and ensconcing their brands as a "Category of One" for decades to come. You'll learn how to become a word-of-mouth juggernaut and make people become willing accomplices in marketing your brand. From a "Huggable" car dealership on Canada's east coast to slap-happy fishmongers in Seattle, an Ontario burger stand to a Vegas pawn shop and more, Big Little Legendsis jam-packed with reasons why every brand should discover, tell and believe in their own story.
Publisher: Page Two Press
ISBN: 9781774581667
Category : Business & Economics
Languages : en
Pages : 350
Book Description
Without Magic, It's Just Marketing Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable, 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a selfie and share their experience? In Big Little Legends, you'll discover timeless secrets such as the Mona Lisa Effect-an invisible force that flips the dynamics for certain brands, attracting the customer to them. Magically, they become irresistible. But here's the secret: it's not magic. In a wild, rollicking journey through brands in many sectors, brand strategist and history maven Gair Maxwell explores real-life stories of otherwise ordinary, everyday leaders who accomplished extraordinary results-and reveals how they did it. You'll learn how successful brands focus their marketing efforts on creating an organic pull instead of a manufactured push, ditching the frustration of pitching and advertising and ensconcing their brands as a "Category of One" for decades to come. You'll learn how to become a word-of-mouth juggernaut and make people become willing accomplices in marketing your brand. From a "Huggable" car dealership on Canada's east coast to slap-happy fishmongers in Seattle, an Ontario burger stand to a Vegas pawn shop and more, Big Little Legendsis jam-packed with reasons why every brand should discover, tell and believe in their own story.
Company Profile Resources Guide
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Category : Company profile resources
Languages : en
Pages : 276
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Category : Company profile resources
Languages : en
Pages : 276
Book Description
Thomas' Register of American Manufacturers
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Category : Industries
Languages : en
Pages : 2156
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Category : Industries
Languages : en
Pages : 2156
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Brands and Their Companies
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Category : Business names
Languages : en
Pages : 1520
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Category : Business names
Languages : en
Pages : 1520
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Randol Mexican Mining Directory
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Category : Mineral industries
Languages : en
Pages : 378
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Category : Mineral industries
Languages : en
Pages : 378
Book Description