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Author: David Bernstein
Publisher: Taylor & Francis
ISBN: 9780039105747
Category : Communication in management
Languages : en
Pages : 261
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Book Description
Author: David Bernstein
Publisher: Taylor & Francis
ISBN: 9780039105747
Category : Communication in management
Languages : en
Pages : 261
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Book Description
Author: Alan J. Rocke
Publisher: University of Chicago Press
ISBN: 0226723356
Category : Science
Languages : en
Pages : 403
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Book Description
Nineteenth-century chemists were faced with a particular problem: how to depict the atoms and molecules that are beyond the direct reach of our bodily senses. In visualizing this microworld, these scientists were the first to move beyond high-level philosophical speculations regarding the unseen. In Image and Reality, Alan Rocke focuses on the community of organic chemists in Germany to provide the basis for a fuller understanding of the nature of scientific creativity. Arguing that visual mental images regularly assisted many of these scientists in thinking through old problems and new possibilities, Rocke uses a variety of sources, including private correspondence, diagrams and illustrations, scientific papers, and public statements, to investigate their ability to not only imagine the invisibly tiny atoms and molecules upon which they operated daily, but to build detailed and empirically based pictures of how all of the atoms in complicated molecules were interconnected. These portrayals of “chemical structures,” both as mental images and as paper tools, gradually became an accepted part of science during these years and are now regarded as one of the central defining features of chemistry. In telling this fascinating story in a manner accessible to the lay reader, Rocke also suggests that imagistic thinking is often at the heart of creative thinking in all fields. Image and Reality is the first book in the Synthesis series, a series in the history of chemistry, broadly construed, edited by Angela N. H. Creager, John E. Lesch, Stuart W. Leslie, Lawrence M. Principe, Alan Rocke, E.C. Spary, and Audra J. Wolfe, in partnership with the Chemical Heritage Foundation.
Author: Fengmin Yan
Publisher: Springer Nature
ISBN: 9813290765
Category : Social Science
Languages : en
Pages : 259
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Book Description
This book explores how news media construct social issues and events and thereby convey certain perceptions within the scope of framing theory. By operationalizing media framing as a process of interpretation through defining problem, diagnosing causes, making moral judgments and suggesting solutions, the book proposes a systematic and transparent approach to images in news discourse. Based on a frame analysis, it examines how German news media framed a list of China-related issues and events, and thereby conveyed particular beliefs and opinions on this country. Moreover, it investigates whether there were dominant patterns of interpretation and the extent to which diverse views were evident by comparing two major daily newspapers with opposite political orientations - the FAZ and the taz. Motivated by the relationship between image and reality, the book explores image formation and persistence from media construction of meaning and human cognitive complexity in perceiving others. Media select certain issues and events and then interpret them from particular perspectives. A variety of professional and non-professional factors behind news making may result in biased representations. In addition, from a social psychological perspective, inaccurate perceptions of foreign cultures may arise from categorical thinking, biased processing of stimulus information, intergroup conflicts of interest and in-group favoritism. Accordingly, whether media coverage deviates from reality is not the main concern of this book; instead, it emphasizes the underlying logics upon which the conclusions and judgments were drawn. It therefore contributes to a rational understanding of Western discourse and holds practical implications for both Chinese public diplomacy and a more constructive role of news media in promoting the understanding of others.
Author: Clive Chajet
Publisher: Addison-Wesley Longman
ISBN: 9780201550429
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Addresses the importance of establishing a corporate image and examines the success of Lippincott & Margulies, a company that has shaped the images of leading American corporations
Author: Norman G. Finkelstein
Publisher: Verso Books
ISBN: 1784784591
Category : History
Languages : en
Pages : 486
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Book Description
First published in 1995, this acclaimed study challenges generally accepted truths of the Israel-Palestine conflict as well as much of the revisionist literature. This new edition critically reexamines dominant popular and scholarly images in the light of the current failures of the peace process.
Author: Klement Podnar
Publisher: Routledge
ISBN: 131761917X
Category : Business & Economics
Languages : en
Pages : 235
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Book Description
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability. In order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers a comprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. Principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola. This exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.
Author: Stephen D. Cox
Publisher: Yale University Press
ISBN: 030015495X
Category : Social Science
Languages : en
Pages : 255
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Book Description
""The Big House" is America's idea of the prison - a huge, tough, ostentatiously oppressive pile of rock, bristling with rules and punishments, overwhelming in size and the intent to intimidate. Stephen Cox tells the story of the American prison - its politics, its sex, its violence, its inability to control itself - and its idealization in American popular culture. This book investigates both the popular images of prison and the realities behind them : problems of control and discipline, mainenance and reform, power and sexuality. It conveys an awareness of the limits of human and institutional power, and of the symbolic and iconic qualities the "Big House" has attained in America's understanding of itself"--Jacket.
Author: Paul Messaris
Publisher:
ISBN:
Category : Visual communication
Languages : en
Pages : 0
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Book Description
People today are constantly bombarded with a wide variety of visual images. How do we interpret them? What causes us to respond to them emotionally? And how does this response differ for visual devices such as close-ups, camera angles and flashbacks? The book addresses these and other questions.
Author: Jeremy Dalton
Publisher: Kogan Page Publishers
ISBN: 1789666341
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
Discover THE next big competitive advantage in business: learn how augmented and virtual reality can put your business ahead. Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokémon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include: - Learning and development - Remote collaboration and assistance - Visualization of remote assets and environments - Sales and marketing - Consumer behaviour research Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful and cost-effective business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.
Author: David N. Spires
Publisher: Praeger
ISBN:
Category : Education
Languages : en
Pages : 288
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Book Description
