Mass Communication in Canada 7e / Making Sense in the Social Sciences Pack PDF Download
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Author: Mike Gasher
Publisher:
ISBN: 9780199009480
Category :
Languages : en
Pages : 416
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Book Description
The leader in Canadian communication studies for twenty-five years, this highly-anticipated new edition introduces the history, theories, and basic concepts of traditional media, while integrating the latest information on digitization and various types of new media. The authors explore a widerange of exciting topics including media culture and politics, media content, audiences, law and policy, the structure and role of media ownership, journalists as content producers, the effects of media convergence, and globalization. With a stunning new full-colour design, a reorganized chapter oncommunication policy, and extensive updates throughout, the seventh edition of Mass Communication in Canada is essential reading for anyone studying this constantly evolving field.
Author: Mike Gasher
Publisher:
ISBN: 9780199009480
Category :
Languages : en
Pages : 416
Get Book Here
Book Description
The leader in Canadian communication studies for twenty-five years, this highly-anticipated new edition introduces the history, theories, and basic concepts of traditional media, while integrating the latest information on digitization and various types of new media. The authors explore a widerange of exciting topics including media culture and politics, media content, audiences, law and policy, the structure and role of media ownership, journalists as content producers, the effects of media convergence, and globalization. With a stunning new full-colour design, a reorganized chapter oncommunication policy, and extensive updates throughout, the seventh edition of Mass Communication in Canada is essential reading for anyone studying this constantly evolving field.
Author: Bernard Gauthier
Publisher: Canadian Scholars’ Press
ISBN: 1773380761
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Informed by decades’ worth of agency experience, Bernard Gauthier prepares aspiring public relations professionals to think strategically about communication and to plan and implement effective campaigns. Strategic Communication in Canada is grounded upon a simple yet comprehensive framework called the CARE model, which teaches readers how to strategically select goals and objectives that bring about change, identify and engage key audiences, determine their strongest resources as well as those needing improvement, and scan the external environment for opportunities and threats. Brimming with examples from the Canadian context, this highly accessible text demonstrates how to develop a communication strategy, from building an action plan and amassing content, to implementing the campaign and evaluating the results. Easy to follow, this step-by-step guide to strategic planning features practical advice and study tools such as learning objectives, key terms and concepts, questions for critical reflection, and an original, detailed case study of a successful campaign. This insightful read is essential for students in public relations, marketing communication, and business strategy.
Author: Mike Gasher
Publisher:
ISBN: 9780199033218
Category :
Languages : en
Pages : 384
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Book Description
Now in its ninth edition, Media and Communication in Canada continues to provide a comprehensive introduction to the study of media and communication in today's society. Thoroughly revised and updated, this authoritative guide explores the shifting nature of media and communication systems byexamining traditional and new media, and a wealth of current media issues and trends. Highlighting historical and social contexts, theoretical perspectives, and cutting-edge research and debates, Media and Communication in Canada will help students think critically about the place and role of mediaand communication in their own lives and in Canadian society.
Author:
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 88
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Book Description
Author: Liora Salter
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 340
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Book Description
Author: Mike Gasher
Publisher:
ISBN: 9780199038688
Category : Communication
Languages : en
Pages : 363
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Book Description
"Now in its ninth edition, Media and Communication in Canada continues to provide a comprehensive introduction to the study of media and communication in today’s society. Thoroughly revised and updated, this authoritative guide explores the shifting nature of media and communication systems by examining traditional and new media, and a wealth of current media issues and trends. Highlighting historical and social contexts, theoretical perspectives, and cutting-edge research and debates, Media and Communication in Canada will help students think critically about the place and role of media and communication in their own lives and in Canadian society. This ninth edition sees a slightly smaller book (32 pp. shorter), the collapse of three chapters into two succinct introductions, the addition of a new chapter on advertising and promotional culture, and a brand-new title—Media and Communication in Canada—to better reflect modern communications education in Canada and globally."--
Author: Craig McKie
Publisher: Toronto. : Thompson Educational
ISBN: 9781550771183
Category : Language Arts & Disciplines
Languages : en
Pages : 330
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Book Description
Communications in Canadian Society, 5th Edition, provides a comprehensive overview and analysis of communications institutions in Canada. This edition has been thoroughly updated to take into account the changes taking place in information technology and the effects of this communications revolution in Canada and throughout the world. As with previous editions, this edition provides a diversity of analytical perspectives, with selections by leading authorities in communication studies, journalism, sociology psychology, political science, and economics. It also provides a strong mix of both classic and contemporary Canadian writing in the field. Primarily intended for use at Canadian universities and colleges, this book will also be useful to communications professionals and laypersons seeking a better understanding of the communications revolution.
Author: Mike Gasher
Publisher:
ISBN: 9780199013159
Category : Mass media
Languages : en
Pages : 432
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Book Description
Now in its eighth edition, Mass Communication in Canada continues to provide a comprehensive introduction to the study of media and communication in today's society. Thoroughly revised and updated, this authoritative guide explores the shifting nature of media and communication systems byexamining traditional media, the growing influence of digitization and new media, and a wealth of current media issues and trends. Highlighting historical and social contexts, theoretical perspectives, and cutting-edge research and debates, Mass Communication in Canada will help students thinkcritically about the place and role of media and communication in their own lives and in Canadian society.
Author: Duncan Koerber
Publisher: University of Toronto Press
ISBN: 1442609222
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Crisis Communication in Canada offers a unique scholarly and professional contribution, synthesizing recent research and providing a context for practical advice.
Author: David Taras
Publisher: University of Calgary Press
ISBN: 1552381048
Category : Social Science
Languages : en
Pages : 333
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Book Description
How Canadians Communicate, Vol. 1 is a timely collection that chronicles the extraordinary changes that are shaking the foundations of Canada's cultural and communications industries in the twenty-first century. With essays from some of Canada's foremost media scholars, this book discusses the major trends and developments that have taken place in government policy, corporate strategies, creative communities, and various communication mediums: newspapers, films, cellular and palm technology, the Internet, libraries, TV, music, and book publishing. This volume addresses many issues unique to Canada in a broader framework of global communications. Specifically, it looks at new media communications in Aboriginal communities, the changing role of the state in cultural institutions, the conglomeratization of the media, the threat of American and global communications to Canadian voices, and the struggle to retain and reclaim local and national identities in the face of globalization. With articles from academics and professionals across Canada, How Canadians Communicate, Vol.1 provides the most current perspectives on communication in Canada in a rapidly changing world of technology and global communication.
