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Author: Dharam P. Yadav
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 476
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Book Description
Author: Dharam P. Yadav
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 476
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Book Description
Author: Gabriel Weimann
Publisher: SUNY Press
ISBN: 9780791421413
Category : Social Science
Languages : en
Pages : 390
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Book Description
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Author: William D. Crano
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 490
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Book Description
Author: United States. Agency for International Development. Bureau for Technical Assistance
Publisher:
ISBN:
Category : Agricultural assistance, American
Languages : en
Pages : 456
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Book Description
Author: Danesh A. Chekki
Publisher: Routledge
ISBN: 135198019X
Category : History
Languages : en
Pages : 689
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Book Description
According to Arnold J. Toynbee, ‘India is a world in itself; it is a society of the same immensity and importance as is our Western society’. In global perspective, the immensity, diversity, and unique importance of Indian society and culture can hardly be underestimated. This reference volume, first published in 1975, encompasses studies that reflect both the unity and diversity of India’s culture and social system.
Author: Paul W. Holland
Publisher: Elsevier
ISBN: 148326050X
Category : Social Science
Languages : en
Pages : 545
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Book Description
Perspectives on Social Network Research covers the proceedings of the Mathematical Social Science Board's Advanced Research Symposium on Social Networks held at Dartmouth College, Hanover, New Hampshire, on September 18-21, 1975. This symposium was organized to survey research on social networks as well as review and criticize major research thrusts involving network studies of social behavior. The book covers topics such as the Davis/Holland/Leinhardt studies, structural sociometry, network analysis of the diffusion of innovations, and the deterministic models of social networks. Also covered are topics such as structural control models for group processes, social clusters and opinion clusters, equilibrating processes in social networks, and estimation of population totals by use of snowball samples. The text is recommended for sociologists, anthropologists, and psychologists, especially those who would like to know more about social network and are currently engaged in research in that particular field.
Author: Dilip Kumar Bhowmik
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 306
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Author: Kulagatte Subbabhatta Sripada Raju
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 840
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Author: Saranya Kumari Reddy
Publisher:
ISBN:
Category : Agricultural innovations
Languages : en
Pages : 96
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Book Description
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 814
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Book Description
