Author: Rita R. Owens
Publisher:
ISBN: 9781631573774
Category : Business communication
Languages : en
Pages : 0
Book Description
From the moment of their first client engagement, consultants in all fields face communication opportunities and challenges. No matter what their focus may be-professional services, accounting, technology, operations, human resources, manufacturing, or marketing-consultants drive change. That change, from its initial definition through its development and deployment, must be precisely communicated to a variety of audiences and through a variety of mediums. Most business communication books do a good job leading professional writers and presenters through the basics of audience, organization, formatting, and mechanics. But, only few focus on a specific business role, such as that of a consultant, and give guidance for communicating during all stages of a project. From the pre-engagement process, to the actual engagement, to the post-engagement follow-up, consultants are challenged by the variety of audiences whose roles continually shift throughout a project. This book guides a current or would-be consultant through the various phases of a typical engagement and gives practical advice and direction on written and oral communication throughout a project. Current and future consultants in all fields will gain specific knowledge about writing and presenting to a variety of audiences including clients, team members, managers, and executives.
Communication for Consultants
Author: Rita R. Owens
Publisher:
ISBN: 9781631573774
Category : Business communication
Languages : en
Pages : 0
Book Description
From the moment of their first client engagement, consultants in all fields face communication opportunities and challenges. No matter what their focus may be-professional services, accounting, technology, operations, human resources, manufacturing, or marketing-consultants drive change. That change, from its initial definition through its development and deployment, must be precisely communicated to a variety of audiences and through a variety of mediums. Most business communication books do a good job leading professional writers and presenters through the basics of audience, organization, formatting, and mechanics. But, only few focus on a specific business role, such as that of a consultant, and give guidance for communicating during all stages of a project. From the pre-engagement process, to the actual engagement, to the post-engagement follow-up, consultants are challenged by the variety of audiences whose roles continually shift throughout a project. This book guides a current or would-be consultant through the various phases of a typical engagement and gives practical advice and direction on written and oral communication throughout a project. Current and future consultants in all fields will gain specific knowledge about writing and presenting to a variety of audiences including clients, team members, managers, and executives.
Publisher:
ISBN: 9781631573774
Category : Business communication
Languages : en
Pages : 0
Book Description
From the moment of their first client engagement, consultants in all fields face communication opportunities and challenges. No matter what their focus may be-professional services, accounting, technology, operations, human resources, manufacturing, or marketing-consultants drive change. That change, from its initial definition through its development and deployment, must be precisely communicated to a variety of audiences and through a variety of mediums. Most business communication books do a good job leading professional writers and presenters through the basics of audience, organization, formatting, and mechanics. But, only few focus on a specific business role, such as that of a consultant, and give guidance for communicating during all stages of a project. From the pre-engagement process, to the actual engagement, to the post-engagement follow-up, consultants are challenged by the variety of audiences whose roles continually shift throughout a project. This book guides a current or would-be consultant through the various phases of a typical engagement and gives practical advice and direction on written and oral communication throughout a project. Current and future consultants in all fields will gain specific knowledge about writing and presenting to a variety of audiences including clients, team members, managers, and executives.
The Communications Consultant’s Foundation
Author: Roger Darnell
Publisher: Routledge
ISBN: 1000438244
Category : Business & Economics
Languages : en
Pages : 180
Book Description
For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently. After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including: • The basics of positive, proactive, strategic communications for individuals and organizations • What it means to be a PR expert in the creative industry and to do great work • An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more • Customer service and all it entails • Extensive exploration of the PR toolset and its application in real-world marketing scenarios This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.
Publisher: Routledge
ISBN: 1000438244
Category : Business & Economics
Languages : en
Pages : 180
Book Description
For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently. After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including: • The basics of positive, proactive, strategic communications for individuals and organizations • What it means to be a PR expert in the creative industry and to do great work • An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more • Customer service and all it entails • Extensive exploration of the PR toolset and its application in real-world marketing scenarios This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.
The Consultant's Craft
Author: Sue DeWine
Publisher: Bedford/St. Martin's
ISBN: 9780312248246
Category : Language Arts & Disciplines
Languages : en
Pages : 496
Book Description
Written by a widely respected communication scholar and working consultant, The Consultant’s Craft combines theoretical savvy with practical, real-world experience to guide students as they work to improve organizations' communication practices.
Publisher: Bedford/St. Martin's
ISBN: 9780312248246
Category : Language Arts & Disciplines
Languages : en
Pages : 496
Book Description
Written by a widely respected communication scholar and working consultant, The Consultant’s Craft combines theoretical savvy with practical, real-world experience to guide students as they work to improve organizations' communication practices.
Statistical Consulting
Author: Janice Derr
Publisher: Brooks/Cole
ISBN: 9780534362287
Category : Mathematics
Languages : en
Pages : 200
Book Description
Dr. Janice Derr covers all aspects of statistical consulting. Using text and video, she integrates three themes that form the perspective of the book. First, a statistician should treat each client as a potential collaborator. Second, diversity must be appreciated. Students will see a variety of cultures, styles of communication and negotiation, and learning preferences in the book. Third, experienced statisticians and clients must work together in the process of training statistical consultants. On the CD-ROM, video segments bring the material to life and cover each aspect of statistical consulting by demonstrating good and bad techniques.
Publisher: Brooks/Cole
ISBN: 9780534362287
Category : Mathematics
Languages : en
Pages : 200
Book Description
Dr. Janice Derr covers all aspects of statistical consulting. Using text and video, she integrates three themes that form the perspective of the book. First, a statistician should treat each client as a potential collaborator. Second, diversity must be appreciated. Students will see a variety of cultures, styles of communication and negotiation, and learning preferences in the book. Third, experienced statisticians and clients must work together in the process of training statistical consultants. On the CD-ROM, video segments bring the material to life and cover each aspect of statistical consulting by demonstrating good and bad techniques.
The Pyramid Principle
Author: Barbara Minto
Publisher: Financial Times/Prentice Hall
ISBN: 9781292372266
Category : Business communication
Languages : en
Pages : 0
Book Description
This book reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it
Publisher: Financial Times/Prentice Hall
ISBN: 9781292372266
Category : Business communication
Languages : en
Pages : 0
Book Description
This book reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it
Influential Internal Communication
Author: Jenni Field
Publisher: Kogan Page Publishers
ISBN: 1789666147
Category : Business & Economics
Languages : en
Pages : 235
Book Description
Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brené Brown. As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm. Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.
Publisher: Kogan Page Publishers
ISBN: 1789666147
Category : Business & Economics
Languages : en
Pages : 235
Book Description
Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brené Brown. As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm. Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.
Communication Consultants in Political Campaigns
Author: Robert V. Friedenberg
Publisher: Bloomsbury Publishing USA
ISBN: 0313018766
Category : Political Science
Languages : en
Pages : 238
Book Description
We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning votes have in recent years been amplified by consultants who have shown how cable networks, videocassettes, modems, faxes, focus groups, and other means of communication can be put to partisan use. In this book, Robert V. Friedenberg examines all of the communication techniques used in contemporary political campaigning. After providing a history of political consulting, Friedenberg examines the principal communication specialities used in contemporary campaigns. Throughout, political consultants discuss their approaches and evaluate the benefits and shortcomings of these methods. An invaluable text for what is arguably the most rapidly changing field of applied communication, this work is must reading for students and researchers of American politics, applied communication, and contemporary political theory.
Publisher: Bloomsbury Publishing USA
ISBN: 0313018766
Category : Political Science
Languages : en
Pages : 238
Book Description
We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning votes have in recent years been amplified by consultants who have shown how cable networks, videocassettes, modems, faxes, focus groups, and other means of communication can be put to partisan use. In this book, Robert V. Friedenberg examines all of the communication techniques used in contemporary political campaigning. After providing a history of political consulting, Friedenberg examines the principal communication specialities used in contemporary campaigns. Throughout, political consultants discuss their approaches and evaluate the benefits and shortcomings of these methods. An invaluable text for what is arguably the most rapidly changing field of applied communication, this work is must reading for students and researchers of American politics, applied communication, and contemporary political theory.
Consulting Success
Author: Michael Zipursky
Publisher: Consulting Success
ISBN: 9781775041115
Category :
Languages : en
Pages : 306
Book Description
How can you take your skills and expertise and package and present it to become a successful consultant? There are proven time-tested principles, strategies, tactics and best-practices the most successful consultants use to start, run and grow their consulting business. Consulting Success teaches you what they are. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and earn more with every project - The proposal template that has generated millions of dollars in consulting engagements - How to develop a pipeline of business and attract ideal clients - Productivity secrets for consultants including how to get more done in one week than most people do in a month - And much, much more
Publisher: Consulting Success
ISBN: 9781775041115
Category :
Languages : en
Pages : 306
Book Description
How can you take your skills and expertise and package and present it to become a successful consultant? There are proven time-tested principles, strategies, tactics and best-practices the most successful consultants use to start, run and grow their consulting business. Consulting Success teaches you what they are. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and earn more with every project - The proposal template that has generated millions of dollars in consulting engagements - How to develop a pipeline of business and attract ideal clients - Productivity secrets for consultants including how to get more done in one week than most people do in a month - And much, much more
Communication Skills for Effective Management
Author: Owen Hargie
Publisher: Bloomsbury Publishing
ISBN: 1403938938
Category : Business & Economics
Languages : en
Pages : 496
Book Description
It is now widely recognized that communication is at the very heart of effective management. There is therefore an ever-expanding demand for valid and generalizable information on how best to relate to people in organizational contexts. Communication Skills for Effective Management meets this demand. It demonstrates how, for managers to be successful, they need to employ a range of key communication skills, styles and strategies. The contents are based upon the authors' considerable experiences of researching, teaching and consulting in a range of private and public sector organisations. From their academic and real-world involvement they have identified the core skills of effective management, presented in an academically rigorous yet student-friendly way, the reader is encouraged to interact with the material covered. Each chapter contains a series of boxed text, diagrams, tables and illustrations which summarise core points. Exercises are also provided to enable managers to put the material reviewed into practice. All of this is underpinned and supported by a firm foundation of research findings. This will be an excellent text for undergraduate business and management students studying business communication and MBA students. Practising managers will also find this book to be an invaluable resource.
Publisher: Bloomsbury Publishing
ISBN: 1403938938
Category : Business & Economics
Languages : en
Pages : 496
Book Description
It is now widely recognized that communication is at the very heart of effective management. There is therefore an ever-expanding demand for valid and generalizable information on how best to relate to people in organizational contexts. Communication Skills for Effective Management meets this demand. It demonstrates how, for managers to be successful, they need to employ a range of key communication skills, styles and strategies. The contents are based upon the authors' considerable experiences of researching, teaching and consulting in a range of private and public sector organisations. From their academic and real-world involvement they have identified the core skills of effective management, presented in an academically rigorous yet student-friendly way, the reader is encouraged to interact with the material covered. Each chapter contains a series of boxed text, diagrams, tables and illustrations which summarise core points. Exercises are also provided to enable managers to put the material reviewed into practice. All of this is underpinned and supported by a firm foundation of research findings. This will be an excellent text for undergraduate business and management students studying business communication and MBA students. Practising managers will also find this book to be an invaluable resource.
Guerrilla Marketing for Consultants
Author: Jay Conrad Levinson
Publisher: John Wiley & Sons
ISBN: 1118040074
Category : Business & Economics
Languages : en
Pages : 372
Book Description
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
Publisher: John Wiley & Sons
ISBN: 1118040074
Category : Business & Economics
Languages : en
Pages : 372
Book Description
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.