Author: Dhavan V. Shah
Publisher: SAGE
ISBN: 1452275696
Category : Language Arts & Disciplines
Languages : en
Pages : 297
Book Description
1 Communication, Consumers, and Citizens: Revisiting the Politics of Consumption Dhavan V. Shah, Lewis A. Friedland, Chris Wells, Young Mie Kim, and Hernando Rojas 2 The Personalization of Politics: Political Identity, Social Media, and Changing Patterns of Participation W. Lance Bennett 3 The Politics of Consumer Debt: U.S. State Policy and the Rise of Investment in Consumer Credit, 1920-2008 Louis Hyman 4 Working-Class Cast: Images of the Working Class in Advertising, 1950-2010 Erika L. Paulson and Thomas C. O'Guinn 5 What Does It Mean to Be a Good Citizen? Citizenship Vocabularies as Resources for Action Kjerstin Thorson 6 Sustainable Citizenship and the New Politics of Consumption Michele Micheletti and Dietlind Stolle 7 Political Consumerism and New Forms of Political Participation: The Gruppi di Acquisto Solidale in Italy Paolo R. Graziano and Francesca Forno 8 Gender and Generation in the Social Positioning of Taste Nam-Jin Lee, Christine L. Garlough, Lewis A. Friedland, and Dhavan V. Shah 9 The Shifting Sands of Citizenship: Toward a Model of the Citizenry in Life Politics Young Mie Kim 10 Does Changing a Light Bulb Lead to Changing the World? Political Action and the Conscious Consumer Margaret M. Willis and Juliet B. Schor 11 Buying In to Social Change: How Private Consumption Choices Engender Concern for the Collective Lucy Atkinson 12 From Concerned Shopper to Dutiful Citizen: Implications of Individual and Collective Orientations toward Political Consumerism Melissa R. Gotlieb and Chris Wells 13 Examining Overconsumption, Competitive Consumption, and Conscious Consumption from 1994 to 2004: Disentangling Cohort and Period Effects D. Jasun Carr, Melissa R. Gotlieb, Nam-Jin Lee, and Dhavan V. Shah 14 Constructing Sustainable Consumption: From Ethical Values to the Cultural Transformation of Unsustainable Markets Douglas B. Holt 15 The Civic Consequences of "Going Negative" Attack Ads and Adolescents' Knowledge, Consumption, and Participation Ming Wang, Itay Gabay, and Dhavan V. Shah 16 Between Complacency and Paternalism: Ethical Controversies over Influencing Political and Consumer Choice Thomas Hove 17 Consuming Ourselves to Dearth: Escalating Inequality and Public Opinion Lewis A. Friedland, Hernando Rojas, and Leticia Bode
Communication, Consumers, and Citizens: Revisiting the Politics of Consumption
Author: Dhavan V. Shah
Publisher: SAGE
ISBN: 1452275696
Category : Language Arts & Disciplines
Languages : en
Pages : 297
Book Description
1 Communication, Consumers, and Citizens: Revisiting the Politics of Consumption Dhavan V. Shah, Lewis A. Friedland, Chris Wells, Young Mie Kim, and Hernando Rojas 2 The Personalization of Politics: Political Identity, Social Media, and Changing Patterns of Participation W. Lance Bennett 3 The Politics of Consumer Debt: U.S. State Policy and the Rise of Investment in Consumer Credit, 1920-2008 Louis Hyman 4 Working-Class Cast: Images of the Working Class in Advertising, 1950-2010 Erika L. Paulson and Thomas C. O'Guinn 5 What Does It Mean to Be a Good Citizen? Citizenship Vocabularies as Resources for Action Kjerstin Thorson 6 Sustainable Citizenship and the New Politics of Consumption Michele Micheletti and Dietlind Stolle 7 Political Consumerism and New Forms of Political Participation: The Gruppi di Acquisto Solidale in Italy Paolo R. Graziano and Francesca Forno 8 Gender and Generation in the Social Positioning of Taste Nam-Jin Lee, Christine L. Garlough, Lewis A. Friedland, and Dhavan V. Shah 9 The Shifting Sands of Citizenship: Toward a Model of the Citizenry in Life Politics Young Mie Kim 10 Does Changing a Light Bulb Lead to Changing the World? Political Action and the Conscious Consumer Margaret M. Willis and Juliet B. Schor 11 Buying In to Social Change: How Private Consumption Choices Engender Concern for the Collective Lucy Atkinson 12 From Concerned Shopper to Dutiful Citizen: Implications of Individual and Collective Orientations toward Political Consumerism Melissa R. Gotlieb and Chris Wells 13 Examining Overconsumption, Competitive Consumption, and Conscious Consumption from 1994 to 2004: Disentangling Cohort and Period Effects D. Jasun Carr, Melissa R. Gotlieb, Nam-Jin Lee, and Dhavan V. Shah 14 Constructing Sustainable Consumption: From Ethical Values to the Cultural Transformation of Unsustainable Markets Douglas B. Holt 15 The Civic Consequences of "Going Negative" Attack Ads and Adolescents' Knowledge, Consumption, and Participation Ming Wang, Itay Gabay, and Dhavan V. Shah 16 Between Complacency and Paternalism: Ethical Controversies over Influencing Political and Consumer Choice Thomas Hove 17 Consuming Ourselves to Dearth: Escalating Inequality and Public Opinion Lewis A. Friedland, Hernando Rojas, and Leticia Bode
Publisher: SAGE
ISBN: 1452275696
Category : Language Arts & Disciplines
Languages : en
Pages : 297
Book Description
1 Communication, Consumers, and Citizens: Revisiting the Politics of Consumption Dhavan V. Shah, Lewis A. Friedland, Chris Wells, Young Mie Kim, and Hernando Rojas 2 The Personalization of Politics: Political Identity, Social Media, and Changing Patterns of Participation W. Lance Bennett 3 The Politics of Consumer Debt: U.S. State Policy and the Rise of Investment in Consumer Credit, 1920-2008 Louis Hyman 4 Working-Class Cast: Images of the Working Class in Advertising, 1950-2010 Erika L. Paulson and Thomas C. O'Guinn 5 What Does It Mean to Be a Good Citizen? Citizenship Vocabularies as Resources for Action Kjerstin Thorson 6 Sustainable Citizenship and the New Politics of Consumption Michele Micheletti and Dietlind Stolle 7 Political Consumerism and New Forms of Political Participation: The Gruppi di Acquisto Solidale in Italy Paolo R. Graziano and Francesca Forno 8 Gender and Generation in the Social Positioning of Taste Nam-Jin Lee, Christine L. Garlough, Lewis A. Friedland, and Dhavan V. Shah 9 The Shifting Sands of Citizenship: Toward a Model of the Citizenry in Life Politics Young Mie Kim 10 Does Changing a Light Bulb Lead to Changing the World? Political Action and the Conscious Consumer Margaret M. Willis and Juliet B. Schor 11 Buying In to Social Change: How Private Consumption Choices Engender Concern for the Collective Lucy Atkinson 12 From Concerned Shopper to Dutiful Citizen: Implications of Individual and Collective Orientations toward Political Consumerism Melissa R. Gotlieb and Chris Wells 13 Examining Overconsumption, Competitive Consumption, and Conscious Consumption from 1994 to 2004: Disentangling Cohort and Period Effects D. Jasun Carr, Melissa R. Gotlieb, Nam-Jin Lee, and Dhavan V. Shah 14 Constructing Sustainable Consumption: From Ethical Values to the Cultural Transformation of Unsustainable Markets Douglas B. Holt 15 The Civic Consequences of "Going Negative" Attack Ads and Adolescents' Knowledge, Consumption, and Participation Ming Wang, Itay Gabay, and Dhavan V. Shah 16 Between Complacency and Paternalism: Ethical Controversies over Influencing Political and Consumer Choice Thomas Hove 17 Consuming Ourselves to Dearth: Escalating Inequality and Public Opinion Lewis A. Friedland, Hernando Rojas, and Leticia Bode
Communication, Consumers, and Citizens: Revisiting the Politics of Consumption
Author: Dhavan V. Shah
Publisher: SAGE
ISBN: 1452275688
Category : Language Arts & Disciplines
Languages : en
Pages : 297
Book Description
Revisiting the Politics of Consumption (The ANNALS of the American Academy of Political and Social Science Series
Publisher: SAGE
ISBN: 1452275688
Category : Language Arts & Disciplines
Languages : en
Pages : 297
Book Description
Revisiting the Politics of Consumption (The ANNALS of the American Academy of Political and Social Science Series
Putting Sustainability into Practice
Author: Emily Huddart Kennedy
Publisher: Edward Elgar Publishing
ISBN: 1784710601
Category : Business & Economics
Languages : en
Pages : 263
Book Description
Putting Sustainability into Practice offers a robust and interdisciplinary understanding of contemporary consumption routines that challenges conventional approaches to social change premised on behavioral economics and social psychology. Empirical research is featured from eight different countries, using both qualitative and quantitative data to support its thesis.
Publisher: Edward Elgar Publishing
ISBN: 1784710601
Category : Business & Economics
Languages : en
Pages : 263
Book Description
Putting Sustainability into Practice offers a robust and interdisciplinary understanding of contemporary consumption routines that challenges conventional approaches to social change premised on behavioral economics and social psychology. Empirical research is featured from eight different countries, using both qualitative and quantitative data to support its thesis.
Politics for the Love of Fandom
Author: Ashley Hinck
Publisher: LSU Press
ISBN: 0807171255
Category : Political Science
Languages : en
Pages : 270
Book Description
Politics for the Love of Fandom examines what Ashley Hinck calls “fan-based citizenship”: civic action that blends with and arises from participation in fandom and commitment to a fan-object. Examining cases like Harry Potter fans fighting for fair trade, YouTube fans donating money to charity, and football fans volunteering to mentor local youth, Hinck argues that fan-based citizenship has created new civic practices wherein popular culture may play as large a role in generating social action as traditional political institutions such as the Democratic Party or the Catholic Church. In an increasingly digital world, individuals can easily move among many institutions and groups. They can choose from more people and organizations than ever to inspire their civic actions—even the fandom for children's book series Harry Potter can become a foundation for involvement in political life and social activism. Hinck explores this new kind of engagement and its implications for politics and citizenships, through case studies that encompass fandoms for sports, YouTube channels, movies, and even toys. She considers the ways in which fan-based social engagement arises organically, from fan communities seeking to change their world as a group, as well as the methods creators use to leverage their fans to take social action. The modern shift to networked, fluid communities, Hinck argues, opens up opportunities for public participation that occurs outside of political parties, houses of worship, and organizations for social action. Fan-based citizenship performances help us understand the future possibilities of public engagement, as fans and creators alike tie the ethical frameworks of fan-objects to desired social goal, such as volunteering for political candidates, mentoring at-risk youth, and promoting environmentally friendly policy. Politics for the Love of Fandom examines the communication at the center of these civic actions, exploring how fans, nonprofits, and media companies manage to connect internet-based fandom with public issues.
Publisher: LSU Press
ISBN: 0807171255
Category : Political Science
Languages : en
Pages : 270
Book Description
Politics for the Love of Fandom examines what Ashley Hinck calls “fan-based citizenship”: civic action that blends with and arises from participation in fandom and commitment to a fan-object. Examining cases like Harry Potter fans fighting for fair trade, YouTube fans donating money to charity, and football fans volunteering to mentor local youth, Hinck argues that fan-based citizenship has created new civic practices wherein popular culture may play as large a role in generating social action as traditional political institutions such as the Democratic Party or the Catholic Church. In an increasingly digital world, individuals can easily move among many institutions and groups. They can choose from more people and organizations than ever to inspire their civic actions—even the fandom for children's book series Harry Potter can become a foundation for involvement in political life and social activism. Hinck explores this new kind of engagement and its implications for politics and citizenships, through case studies that encompass fandoms for sports, YouTube channels, movies, and even toys. She considers the ways in which fan-based social engagement arises organically, from fan communities seeking to change their world as a group, as well as the methods creators use to leverage their fans to take social action. The modern shift to networked, fluid communities, Hinck argues, opens up opportunities for public participation that occurs outside of political parties, houses of worship, and organizations for social action. Fan-based citizenship performances help us understand the future possibilities of public engagement, as fans and creators alike tie the ethical frameworks of fan-objects to desired social goal, such as volunteering for political candidates, mentoring at-risk youth, and promoting environmentally friendly policy. Politics for the Love of Fandom examines the communication at the center of these civic actions, exploring how fans, nonprofits, and media companies manage to connect internet-based fandom with public issues.
Politics and the Internet in Comparative Context
Author: Paul Nixon
Publisher: Routledge
ISBN: 1135104026
Category : Political Science
Languages : en
Pages : 278
Book Description
For many years now we have witnessed the developing use of the internet and associated technologies by political actors and organisations. Claims and counter claims have been made as its suitability as a tool to help in the struggle to re-invigorate political participation in democracies across the globe has been contested. This book charts the shifting sands of political activity in the digital age. It interrogates the hybrid nature of modern politics as online and offline actions blur the boundaries of traditional politics between ‘real-life’ co-presence and the booming virtual domain of politics. By so doing, it critically reflects on the latest scholarship on the subject while concurrently advancing stimulating new insights into it. Encapsulating both the range and the diverse velocities of change in different political arenas and geographical locations, this volumes seeks to map out a path if not towards the politics of tomorrow then towards a better comprehension of the politics of today. Featuring a range of international and comparative case studies presenting research on the UK, US, Italy, France, Spain, Romania, Africa and China, this book will be of interest to students and scholars of Politics and Media, Political Communication, New Media studies, Public Administration, Sociology, Communication Studies, Computing and Information and Communications Technologies.
Publisher: Routledge
ISBN: 1135104026
Category : Political Science
Languages : en
Pages : 278
Book Description
For many years now we have witnessed the developing use of the internet and associated technologies by political actors and organisations. Claims and counter claims have been made as its suitability as a tool to help in the struggle to re-invigorate political participation in democracies across the globe has been contested. This book charts the shifting sands of political activity in the digital age. It interrogates the hybrid nature of modern politics as online and offline actions blur the boundaries of traditional politics between ‘real-life’ co-presence and the booming virtual domain of politics. By so doing, it critically reflects on the latest scholarship on the subject while concurrently advancing stimulating new insights into it. Encapsulating both the range and the diverse velocities of change in different political arenas and geographical locations, this volumes seeks to map out a path if not towards the politics of tomorrow then towards a better comprehension of the politics of today. Featuring a range of international and comparative case studies presenting research on the UK, US, Italy, France, Spain, Romania, Africa and China, this book will be of interest to students and scholars of Politics and Media, Political Communication, New Media studies, Public Administration, Sociology, Communication Studies, Computing and Information and Communications Technologies.
The Unmanageable Consumer
Author: Yiannis Gabriel
Publisher: SAGE
ISBN: 1473933765
Category : Business & Economics
Languages : en
Pages : 336
Book Description
‘The Unmanageable Consumer has long been one of my favorite books in the sociology of consumption. This long overdue third edition has updated and revised the basic argument in many ways. Most importantly, it now offers a new chapter on the consumer as worker or, more generally, the prosumer. Assign it to your classes (I have...and will again) and read it for your edification.’ - George Ritzer, Distinguished University Professor, University of Maryland, USA Western-style consumerism is often presented as unstoppable, yet its costs mount and its grip on consumer reality weakens. In this 20th Anniversary edition, Gabriel and Lang restate their thesis that consumerism is more fragile and unmanageable than is assumed by its proponents. Consumerism has been both stretched and undermined by globalization, the internet, social media and other cultural changes. Major environmental threats, debt, squeezed incomes and social inequalities now temper Western consumers′ appetite for spending. The 20th century Deal, first championed by Henry Ford, of more consumption from higher waged work looks tattered. This edition of The Unmanageable Consumer continues to explore 10 different consumer models, and encourages analysis of contemporary consumerism. It looks at the spread of consumerism to developing countries like India and China and considers the effects of demographic changes and migration, and points to new features such as consumers taking on unwaged work. New to this edition: Coverage of new phenomenon such as social media and emerging markets Explores contemporary topics including the occupy movement and horsemeat scandal A new chapter on the consumer as worker. ′This is a remarkable and important book. The new edition updates consumer cultural studies to take into account austerity politics and the economic crisis, and the impact these have had on how we think about and experience everyday practices of shopping and consuming. The authors also build on and maintain the lively and challenging argument from the previous volumes which sees the consumer as an unstable space for a multiplicity of often contradictory responses which can unsettle the various strategies on the part of contemporary capitalism to have us buy more.′ - Angela McRobbie, Goldsmiths, University of London ‘The book exemplifies how social science should be: engaged, insightful, imaginative, scholarly and highly socially and politically relevant. Strongly recommended to students, academics as well as all people interested in understanding our time and themselves in an age of consumerism and false promises.’ - Mats Alvesson, Professor of Business Administration, Lund University, Sweden
Publisher: SAGE
ISBN: 1473933765
Category : Business & Economics
Languages : en
Pages : 336
Book Description
‘The Unmanageable Consumer has long been one of my favorite books in the sociology of consumption. This long overdue third edition has updated and revised the basic argument in many ways. Most importantly, it now offers a new chapter on the consumer as worker or, more generally, the prosumer. Assign it to your classes (I have...and will again) and read it for your edification.’ - George Ritzer, Distinguished University Professor, University of Maryland, USA Western-style consumerism is often presented as unstoppable, yet its costs mount and its grip on consumer reality weakens. In this 20th Anniversary edition, Gabriel and Lang restate their thesis that consumerism is more fragile and unmanageable than is assumed by its proponents. Consumerism has been both stretched and undermined by globalization, the internet, social media and other cultural changes. Major environmental threats, debt, squeezed incomes and social inequalities now temper Western consumers′ appetite for spending. The 20th century Deal, first championed by Henry Ford, of more consumption from higher waged work looks tattered. This edition of The Unmanageable Consumer continues to explore 10 different consumer models, and encourages analysis of contemporary consumerism. It looks at the spread of consumerism to developing countries like India and China and considers the effects of demographic changes and migration, and points to new features such as consumers taking on unwaged work. New to this edition: Coverage of new phenomenon such as social media and emerging markets Explores contemporary topics including the occupy movement and horsemeat scandal A new chapter on the consumer as worker. ′This is a remarkable and important book. The new edition updates consumer cultural studies to take into account austerity politics and the economic crisis, and the impact these have had on how we think about and experience everyday practices of shopping and consuming. The authors also build on and maintain the lively and challenging argument from the previous volumes which sees the consumer as an unstable space for a multiplicity of often contradictory responses which can unsettle the various strategies on the part of contemporary capitalism to have us buy more.′ - Angela McRobbie, Goldsmiths, University of London ‘The book exemplifies how social science should be: engaged, insightful, imaginative, scholarly and highly socially and politically relevant. Strongly recommended to students, academics as well as all people interested in understanding our time and themselves in an age of consumerism and false promises.’ - Mats Alvesson, Professor of Business Administration, Lund University, Sweden
Politics and Social Theory
Author: Will Leggett
Publisher: Bloomsbury Publishing
ISBN: 1137609028
Category : Political Science
Languages : en
Pages : 184
Book Description
Under present social conditions, neither social theorists nor political scientists can afford to ignore one another. This book is a clear, structured account of the relationship between politics and social theory, examining both the political content of social theory, and how social theory has illuminated our understanding of politics.
Publisher: Bloomsbury Publishing
ISBN: 1137609028
Category : Political Science
Languages : en
Pages : 184
Book Description
Under present social conditions, neither social theorists nor political scientists can afford to ignore one another. This book is a clear, structured account of the relationship between politics and social theory, examining both the political content of social theory, and how social theory has illuminated our understanding of politics.
Exploring the Dynamics of Consumerism in Developing Nations
Author: Gbadamosi, Ayantunji
Publisher: IGI Global
ISBN: 1522579079
Category : Business & Economics
Languages : en
Pages : 451
Book Description
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.
Publisher: IGI Global
ISBN: 1522579079
Category : Business & Economics
Languages : en
Pages : 451
Book Description
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.
Volunteer Tourism
Author: Jim Butcher
Publisher: Routledge
ISBN: 1317750349
Category : Travel
Languages : en
Pages : 162
Book Description
Just a generation ago the notion that holidays should be invested with ethical and political significance would have sounded odd. Today it is part of the lifestyle political landscape. Volunteer tourism is indicative of the growth of lifestyle strategies intended to exhibit care and responsibility towards others less fortunate, strategies aligned closely with developing one’s ethical identity and sense of global responsibility. It sits alongside telethons, pay-per-click, Fair Trade and ethical consumption generally as a way to “make a difference”. Volunteer tourism involves a personal mission to address the political question of development. It draws upon the private virtues of care and responsibility and disavows political narratives beyond this. Critics argue that this leaves the volunteers as unwitting carriers of damaging neoliberal or postcolonial assumptions, whilst advocates see it as offering creative and practical ways to build a new ethical politics. By contrast, this volume analyses volunteer tourism as indicative of a retreat from public politics into the realm of private experience, and as an expression of diminished political and moral agency. This thought provoking book draws on development, political and sociological theory and is essential reading for students, researchers and academics interested in the phenomenon of volunteer tourism and the politics of lifestyle that it represents.
Publisher: Routledge
ISBN: 1317750349
Category : Travel
Languages : en
Pages : 162
Book Description
Just a generation ago the notion that holidays should be invested with ethical and political significance would have sounded odd. Today it is part of the lifestyle political landscape. Volunteer tourism is indicative of the growth of lifestyle strategies intended to exhibit care and responsibility towards others less fortunate, strategies aligned closely with developing one’s ethical identity and sense of global responsibility. It sits alongside telethons, pay-per-click, Fair Trade and ethical consumption generally as a way to “make a difference”. Volunteer tourism involves a personal mission to address the political question of development. It draws upon the private virtues of care and responsibility and disavows political narratives beyond this. Critics argue that this leaves the volunteers as unwitting carriers of damaging neoliberal or postcolonial assumptions, whilst advocates see it as offering creative and practical ways to build a new ethical politics. By contrast, this volume analyses volunteer tourism as indicative of a retreat from public politics into the realm of private experience, and as an expression of diminished political and moral agency. This thought provoking book draws on development, political and sociological theory and is essential reading for students, researchers and academics interested in the phenomenon of volunteer tourism and the politics of lifestyle that it represents.
Handbook of Research on Consumerism and Buying Behavior in Developing Nations
Author: Gbadamosi, Ayantunji
Publisher: IGI Global
ISBN: 1522502831
Category : Business & Economics
Languages : en
Pages : 594
Book Description
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Publisher: IGI Global
ISBN: 1522502831
Category : Business & Economics
Languages : en
Pages : 594
Book Description
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.