Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto PDF full book. Access full book title Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto by Donald P. Cushman. Download full books in PDF and EPUB format.
Author: Donald P. Cushman
Publisher: State University of New York Press
ISBN: 0791486788
Category : Business & Economics
Languages : en
Pages : 164
Get Book
Book Description
Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.
Author: Donald P. Cushman
Publisher: State University of New York Press
ISBN: 0791486788
Category : Business & Economics
Languages : en
Pages : 164
Get Book
Book Description
Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.
Author: Carol J. Pardun
Publisher: John Wiley & Sons
ISBN: 1118587626
Category : Business & Economics
Languages : en
Pages : 346
Get Book
Book Description
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
Author:
Publisher:
ISBN:
Category : Speech
Languages : en
Pages : 310
Get Book
Book Description
Author: Rachel E. Curtis
Publisher:
ISBN:
Category : School personnel management
Languages : en
Pages : 274
Get Book
Book Description
Teaching Talent presents a framework for human capital development that draws on a two-year initiative by the Aspen Institute Education and Society Program to research sectors that have effective, well-developed human capital systems and point the way toward human capital innovations in public education. About 80 percent of education spending is devoted to personnel, yet the capacity of schools and districts to recruit, develop, and retain top talent is stunningly low compared with other knowledge sectors. This problem is most profoundly felt in urban school systems, which creates tremendous inequity for the students who most need a high-quality education. Research findings make it clear that human capital is one of the most important levers we have for improving school effectiveness and student achievement. However, educators, district leaders, and policy makers are just beginning to recognize that strengthening human capital should be their top priority--and to act on that recognition. The book first identifies the elements of a robust human capital strategy in education--teacher recruitment and career development; the principal's role in ensuring teacher quality; and the district's role in creating the conditions necessary to support effective human capital management. It then offers a comprehensive, visionary framework that weaves these elements together.
Author: Rose Arny
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1190
Get Book
Book Description
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 2576
Get Book
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
Get Book
Book Description
Author: Sarah Sanderson King
Publisher: SUNY Press
ISBN: 9780791418147
Category : Business & Economics
Languages : en
Pages : 324
Get Book
Book Description
High-Speed Management and Organizational Communication in the 1990s provides a unique, systematic, and practical treatment of the role communication plays in the new organizations. It treats organizational integration, coordination, and control as central communication processes and explores their transformation of traditional organizational topics such as leadership, corporate culture, teamwork, and continuous improvement programs. The central thesis of this analysis is that increasing the speed with which products get to market helps to make an organization more productive, develop better quality products, become more responsive to customer needs, and generate more profits for investors. Why and how this takes place as well as the central role communication plays in the process is treated here in detail.
Author: Donald P. Cushman
Publisher: State University of New York Press
ISBN: 1438400233
Category : Business & Economics
Languages : en
Pages : 350
Get Book
Book Description
Rapid and volatile organizational change is one of the most profound characteristics of our time. How to communicate the need for and the direction of change to stockholders, employees, customers, and management is the subject of this book.
Author:
Publisher:
ISBN:
Category : Brokers
Languages : en
Pages : 2120
Get Book
Book Description
