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Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance
Publisher:
ISBN:
Category : Children's television programs
Languages : en
Pages : 356
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Book Description
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance
Publisher:
ISBN:
Category : Children's television programs
Languages : en
Pages : 356
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Book Description
Author: Barrie Gunter
Publisher: Routledge
ISBN: 1135626308
Category : Language Arts & Disciplines
Languages : en
Pages : 346
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Book Description
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications
Publisher:
ISBN:
Category : Broadcasting
Languages : en
Pages : 120
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Book Description
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications
Publisher:
ISBN:
Category : Cable television
Languages : en
Pages : 44
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Book Description
Author: United States. Congress. House. Committee on Energy and Commerce
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 28
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Book Description
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance
Publisher:
ISBN:
Category : Children's television programs
Languages : en
Pages : 216
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Book Description
Author: Juliet B. Schor
Publisher: Simon and Schuster
ISBN: 1439130906
Category : Social Science
Languages : en
Pages : 251
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Book Description
Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 756
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Book Description
Author: David W. Kleeman
Publisher:
ISBN:
Category : Children's television programs
Languages : en
Pages : 16
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Book Description
Author: Susan Linn
Publisher: Anchor
ISBN: 1400079993
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.
