Tendencias de la comunicación para el turismo

Tendencias de la comunicación para el turismo PDF Author: Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher: Dykinson
ISBN: 8491489037
Category :
Languages : en
Pages :

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Book Description
Este libro puede considerarse como una vía imprescindible para tratar de “ordenar el tráfico” en el complicado mundo del Turismo. Dos tercios de la Gran Muralla China está llena de brechas y de grafiti, en buena parte por el desembarco de excursionistas. Una joya de la historia, padece los efectos de millones de turistas que la visitan, con las facilidades que da el precio de los viajes y de los tour operadores que ponen cualquier destino a nuestro alcance.

Tendencias de la comunicación para el turismo

Tendencias de la comunicación para el turismo PDF Author: Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher: Dykinson
ISBN: 8491489037
Category :
Languages : en
Pages :

Get Book Here

Book Description
Este libro puede considerarse como una vía imprescindible para tratar de “ordenar el tráfico” en el complicado mundo del Turismo. Dos tercios de la Gran Muralla China está llena de brechas y de grafiti, en buena parte por el desembarco de excursionistas. Una joya de la historia, padece los efectos de millones de turistas que la visitan, con las facilidades que da el precio de los viajes y de los tour operadores que ponen cualquier destino a nuestro alcance.

Calidad en sitios web

Calidad en sitios web PDF Author: Pedraza-Jiménez, Rafael
Publisher: Editorial UOC
ISBN: 8491162992
Category : Business & Economics
Languages : en
Pages : 100

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Book Description
Calidad, evaluación, análisis, sitios web? ¿Qué tienen en común todas estas palabras clave para que merezcan la atención del público de esta colección? El punto que lo une todo es la necesidad de un amplio y a la vez muy diverso colectivo profesional de saber qué es lo que hace que un sitio web responda a criterios de calidad. Pongamos el ejemplo de un profesional de la web que recibe el encargo de auditar los sitios web de una empresa de comercio electrónico: quiere estar segura de que está a la altura de sus competidores internacionales; o el de un equipo de investigadores académicos que se pregunta cómo están incorporando las webs de turismo las más recientes posibilidades de interacción debidas a la web 2.0. Lo que tienen en común escenarios y objetivos tan diversos es que, en todos ellos, sus protagonistas necesitarán disponer de alguna herramienta que los ayude a determinar qué necesitan saber en relación con una web determinada o un conjunto de sitios web. Este libro intenta aportar esos instrumentos.

The Discourse of Tourism and National Heritage

The Discourse of Tourism and National Heritage PDF Author: Claudia Elena Stoian
Publisher: Cambridge Scholars Publishing
ISBN: 1443886629
Category : Language Arts & Disciplines
Languages : en
Pages : 435

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Book Description
The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites – institutional and commercial – from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).

Innovative Perspectives on Tourism Discourse

Innovative Perspectives on Tourism Discourse PDF Author: Bielenia-Grajewska, Magdalena
Publisher: IGI Global
ISBN: 1522529314
Category : Business & Economics
Languages : en
Pages : 379

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Book Description
The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.

Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World

Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World PDF Author: Gasc¢-Hernandez, Mila
Publisher: IGI Global
ISBN: 160566135X
Category : Business & Economics
Languages : en
Pages : 438

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Book Description
Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.

Informe Del Ministerio de Industria, Turismo Y Comercio

Informe Del Ministerio de Industria, Turismo Y Comercio PDF Author:
Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 786

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Book Description


World Guide to Library Schools and Training Courses in Documentation

World Guide to Library Schools and Training Courses in Documentation PDF Author: Helga Lengenfelder
Publisher: UNESCO
ISBN: 9230010243
Category : Language Arts & Disciplines
Languages : en
Pages : 113

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Book Description


Marketing and Smart Technologies

Marketing and Smart Technologies PDF Author: José Luís Reis
Publisher: Springer Nature
ISBN: 9819903335
Category :
Languages : en
Pages : 686

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Book Description


The Dynamics Between Entrepreneurship, Environment and Education

The Dynamics Between Entrepreneurship, Environment and Education PDF Author: Alain Fayolle
Publisher: Edward Elgar Publishing
ISBN: 1848445016
Category : Business & Economics
Languages : en
Pages : 325

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Book Description
The book. . . does exactly what the editors say it does, it delivers a rich variety of European research. . . it comprehensively inspires important and worthwhile dialogue. Anne M.J. Smith, International Journal of Entrepreneurship & Innovation This overview of the current research in the field will provide academics, researchers and policy makers with new insights through which to understand the contextual dimensions and the broadening aspects of the current state-of-the-art in European research. International Journal of Sustainability in Higher Education The authors of the chapters offer a broad variety of topics and approaches that significantly contribute to the understanding of changes in society, and the diversity of the contexts in which entrepreneurship occurs. I am convinced that the book will inspire a dialogue, not only among researchers, but also between research and policy-makers in order that the changes and dynamics of society be better understood. From the foreword by Hans Landström, Lund University, Sweden This book introduces the expanding European dialogue between entrepreneurship, environment and education. It considers the shape, dimensions and horizon of this multidisciplinary landscape in entrepreneurship research. The striking differences and contradictions in entrepreneurial activities, readiness and innovativeness within European countries and the proactive attitude and activities of European competitors impose a demand for a better understanding of the complex dynamics. The Dynamics between Entrepreneurship, Environment and Education reflects how the European landscape of entrepreneurship research is now more complex than ever. It presents an overview of the current state of entrepreneurship research in Europe and also reflects on the future directions of research in this field. The dynamics between entrepreneurship and society are evaluated, and the discussion is then continued from an education perspective. The authors also focus on the ability and capability of different kinds of ventures to compete in different contexts. This comprehensive overview of the current research in the field will provide academics, researchers and policy-makers with new insights through which to understand the contextual dimensions and the broadening aspects of the current state-of-the-art in European research.

Web Technologies: Concepts, Methodologies, Tools, and Applications

Web Technologies: Concepts, Methodologies, Tools, and Applications PDF Author: Tatnall, Arthur
Publisher: IGI Global
ISBN: 1605669830
Category : Computers
Languages : en
Pages : 2699

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Book Description
With the technological advancement of mobile devices, social networking, and electronic services, Web technologies continues to play an ever-growing part of the global way of life, incorporated into cultural, economical, and organizational levels. Web Technologies: Concepts, Methodologies, Tools, and Applications (4 Volume) provides a comprehensive depiction of current and future trends in support of the evolution of Web information systems, Web applications, and the Internet. Through coverage of the latest models, concepts, and architectures, this multiple-volume reference supplies audiences with an authoritative source of information and direction for the further development of the Internet and Web-based phenomena.