Combo: Loose Leaf Essentials of Marketing Management + Connect Access Card

Combo: Loose Leaf Essentials of Marketing Management + Connect Access Card PDF Author: Mark Johnston
Publisher: McGraw-Hill Education
ISBN: 9780078011788
Category : Business & Economics
Languages : en
Pages : 0

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SmartBook Access Card for Essentials of Marketing

SmartBook Access Card for Essentials of Marketing PDF Author: Joseph Cannon
Publisher: McGraw-Hill Education
ISBN: 9781259182952
Category : Business & Economics
Languages : en
Pages :

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Content Strategy for Mobile

Content Strategy for Mobile PDF Author:
Publisher: Ingram
ISBN: 9781937557089
Category : Application software
Languages : en
Pages : 167

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Book Description
Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). Youll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions.

ISE Marketing

ISE Marketing PDF Author: Shane Hunt
Publisher:
ISBN: 9781260575934
Category :
Languages : en
Pages :

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Essentials of Athletic Injury Management

Essentials of Athletic Injury Management PDF Author: William E. Prentice
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN: 9780073310237
Category : Physical education and training
Languages : en
Pages : 0

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Book Description
Essentials of Athletic Training continues its focus on the basic principles in the care and prevention of athletic injury. It gives coaches, teachers, and students the essential information they need to work with individuals participating in sport. The seventh edition comes with additional helpful resources available on the Online Learning Center.

Essentials of Marketing

Essentials of Marketing PDF Author: Edmund Jerome McCarthy
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 524

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Fundamentals of Investments

Fundamentals of Investments PDF Author: Charles J. Corrado
Publisher: McGraw-Hill
ISBN: 9780072829198
Category : Business & Economics
Languages : en
Pages : 682

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Book Description
Fundamentals of Investments was written to: 1. Focus on students as investment managers, giving them information they can act on instead of concentrating on theories and research without the proper context. 2. Offer strong, consistent pedagogy, including a balanced, unified treatment of the main types of financial investments as mirrored in the investment world. 3. Organize topics in a way that makes them easy to apply--whether to a portfolio simulation or to real life--and support these topics with hands-on activities. The approach of this text reflects two central ideas. First, there is a consistent focus on the student as an individual investor or investments manager. Second, a consistent, unified treatment of the four basic types of financial instruments--stocks, bonds, options, and futures--focusing on their characteristics and features, their risks and returns, and the markets in which they trade.

Product Management Essentials

Product Management Essentials PDF Author: Aswin Pranam
Publisher: Apress
ISBN: 1484233034
Category : Computers
Languages : en
Pages : 179

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Book Description
Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.

Essentials of Investments

Essentials of Investments PDF Author: Zvi Bodie
Publisher: McGraw-Hill Education
ISBN: 9780071267496
Category : Business & Economics
Languages : en
Pages : 724

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Book Description
The market leading undergraduate investments textbook, Essentials of Investments, 8e by Bodie, Kane and Marcus, emphasizes asset allocation while presenting the practical applications of investment theory. The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights that will be useful to practitioners throughout their careers as new ideas and challenges emerge from the financial marketplace. The eighth edition has been fully updated to reflect the recent financial crisis and includes a new chapter on Hedge Funds.

Western Civilizations

Western Civilizations PDF Author: Joshua Cole
Publisher: W. W. Norton
ISBN: 9780393614305
Category : Civilization, Western
Languages : en
Pages : 0

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Book Description
The most pedagogically innovative text and media for the western civilizations course ̄now more current, more global, and more interactive. The balanced narrative in Western Civilizations has been bolstered with new and current scholarship--highlighting new environmental history, more coverage of Central and Eastern Europe, and increased coverage of European and Muslim relations--making it the most up-to-date and relevant text for students. In addition, Cole and Symes have enhanced their pedagogically innovative text with new History Skills Tutorials, Interactive Instructor's Guide, and Norton InQuizitive for History, making the Nineteenth Edition a more interactive and effective teaching and learning tool.