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Author: ILRI
Publisher: ILRI (aka ILCA and ILRAD)
ISBN: 9291463175
Category :
Languages : en
Pages : 102
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Book Description
Author: ILRI
Publisher: ILRI (aka ILCA and ILRAD)
ISBN: 9291463175
Category :
Languages : en
Pages : 102
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Book Description
Author: Grzegorz Maciejewski
Publisher: BRILL
ISBN: 908686905X
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books offer advice on how to write effective marketing strategies, but only few indicate how to implement them successfully. This book belongs to the second group. The proposed solutions can be applied by coffee producers, but can also be adapted to suit the needs of enterprises operating on other markets. The actual needs of the clients are presented, and the authors show how to implement and control the adopted marketing strategies to satisfy those needs. Valuable assets this book offers are the control system for the execution of the marketing strategy proposed by the authors (based on the Balanced Scorecard), and the aggregate of 38 indicators enabling you to determine the degree of implementation of the marketing strategy adopted by the enterprise. 'The main idea of the monograph is the effort to improve the activities of coffee producers by analysing and eliminating the discrepancy between the marketing strategies used and the real needs and preferences of consumers. The monograph is based on primary and secondary data obtained as a result of surveys of consumers and participants of the supply side of the coffee market. The conclusions presented in the monograph are drawn from the analysis of documents of twenty-six coffee producers, individual in-depth interviews with managers, a case study of the company MOKATE sp. z o.o. - the leader of the Polish instant cappuccino market, and from direct interviews with 800 coffee consumers. The Polish coffee market is one of the largest markets of this kind in Europe and it has great potential for growth. Therefore, this publication is not only a valuable contribution to research on behaviour of market entities, but also an important source of inspiration for managers responsible for everyday marketing in FMCG markets, in particular, in coffee markets.' Prof. Roman E. Niestrój Professor of Marketing, WSB University, Poland 'This book describes possible marketing strategies with focus on the coffee sector. The history of 'marketing' is presented, from the first attempts at a scientific approach in 1926, up to the establishment of this term in science in the 1950s. The authors refer to various definitions of marketing and describe its strategy variants (defensive/active). The main element (and advantage) of the book is the presentation of various methods of implementation and (equally important) their control. This content is supplemented by tables and figures concerning production, consumption and prices in the coffee market. In general, the book has a significant practical value, as it shows enterprises (not only from the coffee sector) how to effectively implement marketing strategies.' Dr. Joachim Schwanitz Managing Director, Huth's Kaffee & Feinkost, Germany
Author: Minten, Bart
Publisher: Intl Food Policy Res Inst
ISBN:
Category : Social Science
Languages : en
Pages : 33
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Book Description
We study the structure and performance of the coffee export sector in Ethiopia, Africas most important coffee producer, over the period 2003 to 2013. We find an evolving policy environment leading to structural changes in the export sector, including an elimination of vertical integration for most exporters. Ethiopias coffee export earn-ings improved dramatically over this period, i.e. a four-fold real increase. This has mostly been due to increases in international market prices. Quality improved only slightly over time, but the quantity exported increased by 50 percent, seemingly explained by increased domestic supplies as well as reduced local consumption. To further improve export performance, investments to increase the quantities produced and to improve quality are needed, including an increase in washing, certification, and traceability, as these characteristics are shown to be associ-ated with significant quality premiums in international markets.
Author: Vanessa Scarborough
Publisher: Hyperion Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
Aimed particularly at economists working on problems of markets and marketing policy against a background of recent policy shifts towards liberalization in the agricultural and food sectors. Relevant to those providing advice to governments, aid agencies and non-government organizations on market policy reform.
Author: Robert W. Palmatier
Publisher: Routledge
ISBN: 1315506432
Category : Business & Economics
Languages : en
Pages : 678
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Book Description
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Author: William D. Dupont
Publisher: Cambridge University Press
ISBN: 0521849527
Category : Medical
Languages : en
Pages : 543
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Book Description
A second edition of the easy-to-use standard text guiding biomedical researchers in the use of advanced statistical methods.
Author: Bereket Haile Woldegiorgis
Publisher: Springer Nature
ISBN: 3031336100
Category : Technology & Engineering
Languages : en
Pages : 446
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Book Description
This book presents the latest developments, innovations, and sustainable technologies in materials and energy, covering various research methods, including numerical and experiment analysis. Materials-related topics focus on construction, energy, and other material replacements for various applications. Energy-related topics covered include applications of solar technology, wind energy analysis. The book provides state-of-the-art research on the efforts being made toward sustainability in developing countries and will be a valuable reference for researchers, engineers, industry professionals, graduate students, and related practitioners.
Author: Degnet Abebaw Ejigie
Publisher: Cuvillier Verlag
ISBN: 3865374867
Category : Coffee industry
Languages : en
Pages : 171
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Book Description
Author: Pramod K. Mishra
Publisher: CRC Press
ISBN: 1040209904
Category : Science
Languages : en
Pages : 313
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Book Description
Zero Hunger (SDG-2) and Responsible Consumption and Production (SDG-12) of the United Nations are very crucial aspects for any economy in the world. In terms of Agricultural Sustainability and Food Security, the world should see to it that agriculture is sustainable enough to ensure food security for all its people. While nobody should be deprived of food for whatever reasons and at the same time nobody should use the agricultural resources (both inputs and outputs) in a manner harmful to the society at large. The use of any resources in terms of production and consumption, and vice versa, should take into account the carbon-footprint and greenhouse gas emissions. While the producers have a major role in the optimum use of the resources, the consumers, for whatever items, should take into account the responsible consumption practices. Since production and consumption are like two sides of a coin, complementary to each other, any change in one of the aspects will have its repercussions on the other one. So, it is a collective responsibility of everyone to ensure that things are practiced the way they are supposed to.
Author: Kuma, Tadesse
Publisher: Intl Food Policy Res Inst
ISBN:
Category : Political Science
Languages : en
Pages : 22
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Book Description
One of the key questions in food policy debates in the last decades has been the role of cash cropping for achieving food security in low income countries. We revisit this question in the context of smallholder coffee production in Ethiopia. Using unique data collected by the authors on about 1,600 coffee farmers in the country, we find that coffee income improves food security, even after controlling for total income and other factors and after addressing the endogeneity of coffee income. Further analysis suggests that the pathway for achieving this improved food security is linked to being better able to smooth consumption across agricultural seasons. In contrast with food crops, coffee sales take place almost throughout the whole year, providing farmers with cash income also during the lean season.
