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Author: Radina Vučetić
Publisher: Central European University Press
ISBN: 9633862019
Category : History
Languages : en
Pages : 362
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Book Description
This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy. Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia’s openness and an exaggerated depiction of its authoritarianism.
Author: Radina Vučetić
Publisher: Central European University Press
ISBN: 9633862019
Category : History
Languages : en
Pages : 362
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Book Description
This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy. Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia’s openness and an exaggerated depiction of its authoritarianism.
Author: Radina Vucetic
Publisher: Central European University Press
ISBN: 9633862000
Category : History
Languages : en
Pages : 362
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Book Description
This book is about the process of Americanization of Yugoslav culture and everyday life during the sixties. After having fallen out of the Eastern bloc, Tito turned to American backing. In political spheres distance was carefully guarded, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive. For Titoist Yugoslavia this tactic turned out to be rewarding. It stabilised the regime internally and gave it an image of openness in foreign policy. The book addresses the link between cultural diplomacy, culture, consumer society and politics. The main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Vucetic explores how the Party used American culture in order to promote its own values and how life in this socialist and capitalist hybrid system looked like for ordinary people, living in a country with communist ideology wrapped in capitalist form. The book offers a careful reevaluation of the limits of appropriating the American dream. The analysis raises doubts toward both the uncritical celebration of Yugoslavia's openness and the exaggerated picture of its authoritarianism.
Author: Neville Isdell
Publisher: Macmillan + ORM
ISBN: 1429988894
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Author: R. Foster
Publisher: Springer
ISBN: 023061017X
Category : Social Science
Languages : en
Pages : 296
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Book Description
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
Author: Yuson Jung
Publisher: Univ of California Press
ISBN: 0520277406
Category : Cooking
Languages : en
Pages : 232
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Book Description
Current discussions of the ethics around alternative food movements--concepts such as "local," "organic," and "fair trade"--tend to focus on their growth and significance in advanced capitalist societies. In this groundbreaking contribution to critical food studies, editors Yuson Jung, Jakob A. Klein, and Melissa L. Caldwell explore what constitutes "ethical food" and "ethical eating" in socialist and formerly socialist societies. With essays by anthropologists, sociologists, and geographers, this politically nuanced volume offers insight into the origins of alternative food movements and their place in today's global economy. Collectively, the essays cover discourses on food and morality; the material and social practices surrounding production, trade, and consumption; and the political and economic power of social movements in Bulgaria, China, Cuba, Lithuania, Russia, and Vietnam. Scholars and students will gain important historical and anthropological perspective on how the dynamics of state-market-citizen relations continue to shape the ethical and moral frameworks guiding food practices around the world.
Author: Hervé Mayer
Publisher: Indiana University Press
ISBN: 025306077X
Category : Performing Arts
Languages : en
Pages : 362
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Book Description
While Western films can be seen as a mode of American exceptionalism, they have also become a global genre. Around the world, Westerns exemplify colonial cinema, driven by the exploration of racial and gender hierarchies and the progress and violence shaped by imperialism. Transnationalism and Imperialism: Endurance of the Global Western Film traces the Western from the silent era to present day as the genre has circulated the world. Contributors examine the reception and production of American Westerns outside the US alongside the transnational aspects of American productions, and they consider the work of minority directors who use the genre to interrogate a visual history of oppression. By viewing Western films through a transnational lens and focusing on the reinterpretations, appropriations, and parallel developments of the genre outside the US, editors Hervé Mayer and David Roche contribute to a growing body of literature that debunks the pervasive correlation between the genre and American identity. Perfect for media studies and political science, Transnationalism and Imperialism reveals that Western films are more than cowboys; they are a critical intersection where issues of power and coloniality are negotiated.
Author: Albena Shkodrova
Publisher: Central European University Press
ISBN: 9633864046
Category : History
Languages : en
Pages : 264
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Book Description
Communist Gourmet presents a lively, detailed account of how the communist regime in Bulgaria determined people’s everyday food experience between 1944 and 1989. It examines the daily routines of acquiring food, cooking it, and eating out at restaurants through the memories of Bulgarians and foreigners, during communism. In looking back on a wide array of issues and events, Albena Shkodrova attempts to explain the paradoxes of daily existence. She reports human stories that are touching, sometimes dark, but often full of humor and anecdotes from nearly one hundred people: some of them are Bulgarians who were involved in the communist food industry, whether as consumers or employees, while others are visitors from the United States and Western Europe who report culinary highlights and disappointments. The author made use of the national press, officially published cookbooks, Communist Party documents, and other previously unstudied sources. An appendix containing recipes of dishes typical of the period and an extensive set of archival photographs are special features of the volume.
Author: Elizabeth Harvey
Publisher: Cambridge University Press
ISBN: 1108484980
Category : History
Languages : en
Pages : 411
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Book Description
Highlights the surprising ways in which the Nazi regime permitted or even fostered aspirations of privacy.
Author: Gregory Andrusz
Publisher: John Wiley & Sons
ISBN: 1444399152
Category : Social Science
Languages : en
Pages : 363
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Book Description
Cities After Socialism is the first substantial and authoritative analysis of the role of cities in the transition to capitalism that is occurring in the former communist states of Easter Europe and the Soviet Union. It will be of equal value to urban specialists and to those who have a more general interest in the most dramatic socio-political event of the contemporary era - the collapse of state socialism. Written by an international group of leading experts in the field, Cities after socialism asks and answers some crucial questions about the nature of the emergent post-socialist urban system and the conflicts and inequalities which are being generated by the processes of change now occurring.
Author: Jacqui True
Publisher: Columbia University Press
ISBN: 9780231127141
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
True examines political and gendered identities in flux in post-communist Czech Republic. She argues that the privatization of a formerly state economy and the adoption of consumer-oriented market practices were shaped by ideas and attitudes about gender roles. This book also offers a provocative general thesis about the inextricable linkages between political and economic changes and gender identities.
