Author: Cristina Bianchi
Publisher: Springer
ISBN: 1137353260
Category : Business & Economics
Languages : en
Pages : 180
Book Description
Making innovation in the workplace highly accessible, Coaching for Innovation presents a step-by-step guide which is full of practical tips, models, exercises and interviews with HR and business professionals. It demonstrates the integral role that coaching plays in idea generation and the innovation process.
Coaching for Innovation
Author: Cristina Bianchi
Publisher: Springer
ISBN: 1137353260
Category : Business & Economics
Languages : en
Pages : 180
Book Description
Making innovation in the workplace highly accessible, Coaching for Innovation presents a step-by-step guide which is full of practical tips, models, exercises and interviews with HR and business professionals. It demonstrates the integral role that coaching plays in idea generation and the innovation process.
Publisher: Springer
ISBN: 1137353260
Category : Business & Economics
Languages : en
Pages : 180
Book Description
Making innovation in the workplace highly accessible, Coaching for Innovation presents a step-by-step guide which is full of practical tips, models, exercises and interviews with HR and business professionals. It demonstrates the integral role that coaching plays in idea generation and the innovation process.
Innovation You
Author: Jeff DeGraff
Publisher: Ballantine Books
ISBN: 0345530705
Category : Self-Help
Languages : en
Pages : 227
Book Description
In today’s frenetic, uncertain world, the “same old, same old” routines are perfect ways to go nowhere fast. What has worked for you before—professionally or personally—no longer gets results. Whether you’ve been downsized, reached the end of a long relationship, or found yourself questioning where you are in life, it’s clear you need to change. To innovate. Make it new. Make yourself new. Now, in this invaluable book, the world-renowned “Dean of Innovation,” Jeff DeGraff, shares his tried-and-true techniques on how to reinvent yourself—creatively and with maximum impact. Innovation You reveals DeGraff’s unique four-step program to bolster your ingenuity and remake your life. From forging ahead in a new career to losing weight to finally pursuing that long-held dream, DeGraff’s strategies are effective and easy to follow. Inside you will learn to • Rethink Innovation: Find ways to think outside the box, seek out diverse opinions, and pay attention to the next great trend. • Rethink Your Approach: Use the Competing Values Framework to identify your natural innovation profile—do you compete, collaborate, create, or control?—and then deliberately draw from the other styles to augment your usual tactics. • Rethink Your Methods: Put your reinvention plan in motion—set specific, realistic, and meaningful targets, cultivate relationships with relevant mentors and experts, and try alternate methods to achieve your goals. • Rethink the Journey: Understand that innovation is a process and that progress comes in cycles rather than a quick straight line. Accept uncertainty, question assumptions, and acknowledge areas where you can improve. Full of invigorating ideas, engaging anecdotes, practical wisdom, and inspiring success stories, Innovation You is your personal road map to reach your highest potential—and experience a bold new way of living.
Publisher: Ballantine Books
ISBN: 0345530705
Category : Self-Help
Languages : en
Pages : 227
Book Description
In today’s frenetic, uncertain world, the “same old, same old” routines are perfect ways to go nowhere fast. What has worked for you before—professionally or personally—no longer gets results. Whether you’ve been downsized, reached the end of a long relationship, or found yourself questioning where you are in life, it’s clear you need to change. To innovate. Make it new. Make yourself new. Now, in this invaluable book, the world-renowned “Dean of Innovation,” Jeff DeGraff, shares his tried-and-true techniques on how to reinvent yourself—creatively and with maximum impact. Innovation You reveals DeGraff’s unique four-step program to bolster your ingenuity and remake your life. From forging ahead in a new career to losing weight to finally pursuing that long-held dream, DeGraff’s strategies are effective and easy to follow. Inside you will learn to • Rethink Innovation: Find ways to think outside the box, seek out diverse opinions, and pay attention to the next great trend. • Rethink Your Approach: Use the Competing Values Framework to identify your natural innovation profile—do you compete, collaborate, create, or control?—and then deliberately draw from the other styles to augment your usual tactics. • Rethink Your Methods: Put your reinvention plan in motion—set specific, realistic, and meaningful targets, cultivate relationships with relevant mentors and experts, and try alternate methods to achieve your goals. • Rethink the Journey: Understand that innovation is a process and that progress comes in cycles rather than a quick straight line. Accept uncertainty, question assumptions, and acknowledge areas where you can improve. Full of invigorating ideas, engaging anecdotes, practical wisdom, and inspiring success stories, Innovation You is your personal road map to reach your highest potential—and experience a bold new way of living.
Coaching Across Cultures
Author: Philippe Rosinski
Publisher: Nicholas Brealey
ISBN: 1473644569
Category : Business & Economics
Languages : en
Pages : 294
Book Description
"Philippe Rosinski is a leader in the coaching field. Coaching Across Cultures reveals his pioneering multi-cultural approach and innovative global perspective. His book is a treasure for anyone eager to learn how to effectively facilitate human fulfillment and responsible growth." - Laura Berman Fortgang, Author of Take Yourself to the Top and Living Your Best Life As coaches and clients increasingly realize, the demands of business mean that it is now vital to integrate, understand and leverage cultural differences across countries and corporations. Coaching Across Cultures bridges the gap between coaching and interculturalism.
Publisher: Nicholas Brealey
ISBN: 1473644569
Category : Business & Economics
Languages : en
Pages : 294
Book Description
"Philippe Rosinski is a leader in the coaching field. Coaching Across Cultures reveals his pioneering multi-cultural approach and innovative global perspective. His book is a treasure for anyone eager to learn how to effectively facilitate human fulfillment and responsible growth." - Laura Berman Fortgang, Author of Take Yourself to the Top and Living Your Best Life As coaches and clients increasingly realize, the demands of business mean that it is now vital to integrate, understand and leverage cultural differences across countries and corporations. Coaching Across Cultures bridges the gap between coaching and interculturalism.
Innovating Innovation
Author: David Morey
Publisher: Mango Media Inc.
ISBN: 1633538451
Category : Business & Economics
Languages : en
Pages : 257
Book Description
The renowned business consultant presents “the battlefield manual for change leadership” —with strategies for thriving in today’s marketplace (Jerry Wind, The Wharton School). Business leadership is a constant struggle to crack through corporate politics, nurture creativity, and add new value to everything they do. In Innovating Innovation, David Morey, one of America’s leading strategic consultants, guides readers across eleven concrete steps that can unlock day-to-day innovation and drive long-term competitive advantage. Innovating Innovation synergizes the best aspects of classic innovation theories with an insurgent strategic model inspired by one of Morey’s first clients, Steve Jobs. It shows how to lead innovation that creates the products of visionary genius without the necessity for actual genius. It provides practical tools and guidance on building and leading the teams, working conditions, organizational structures, and cultures of market-made and market-making innovation. It illustrates a roadmap to the disruptive periphery, the organizational margins at which real innovation takes place. This book invites you to “think different,” to become a change leader, to go the “wrong” way to get to the right places. Reading this book, you will learn:The Disruptive Periphery Concept and the necessary tools it providesHow to apply a marketing-centric focus to innovationLessons developed from thirty years of real-world global consulting and training experience
Publisher: Mango Media Inc.
ISBN: 1633538451
Category : Business & Economics
Languages : en
Pages : 257
Book Description
The renowned business consultant presents “the battlefield manual for change leadership” —with strategies for thriving in today’s marketplace (Jerry Wind, The Wharton School). Business leadership is a constant struggle to crack through corporate politics, nurture creativity, and add new value to everything they do. In Innovating Innovation, David Morey, one of America’s leading strategic consultants, guides readers across eleven concrete steps that can unlock day-to-day innovation and drive long-term competitive advantage. Innovating Innovation synergizes the best aspects of classic innovation theories with an insurgent strategic model inspired by one of Morey’s first clients, Steve Jobs. It shows how to lead innovation that creates the products of visionary genius without the necessity for actual genius. It provides practical tools and guidance on building and leading the teams, working conditions, organizational structures, and cultures of market-made and market-making innovation. It illustrates a roadmap to the disruptive periphery, the organizational margins at which real innovation takes place. This book invites you to “think different,” to become a change leader, to go the “wrong” way to get to the right places. Reading this book, you will learn:The Disruptive Periphery Concept and the necessary tools it providesHow to apply a marketing-centric focus to innovationLessons developed from thirty years of real-world global consulting and training experience
Innovation Coaching
Author: Kevin William Grant
Publisher: Kevin William Grant
ISBN: 1076233481
Category : Business & Economics
Languages : en
Pages : 828
Book Description
"Innovation Coaching" offers an immersive exploration into the intricate interplay of innovation and mental health while charting the journey of nurturing creativity amidst an ever-changing global landscape. This comprehensive volume combines perspectives from psychology, coaching, entrepreneurship, mental health, and corporate management to integrate a holistic understanding of the innovation ecosystem. Key Highlights: The Power of Failure: Embrace the lessons that setbacks bring. Dive into how businesses can rebound from challenges underpinned by the crucial role of mental well-being. Innovation Fundamentals: Beyond its buzzword status, what truly is innovation? Explore its multi-faceted definitions, the balance between sustaining and disruptive innovation, and best practices that bring ideas to life. Emotions at the Heart of Innovation: More than just a cerebral exercise, innovation is deeply emotional. Delve into how feelings like guilt, anger, and empathy impact and shape the innovation journey. Mental Health & Innovation: The book probes the intertwined relationship between mental health and innovation with compassion and depth. Understand both the exhilarating highs and demanding lows of the creative process and arm yourself with strategies to maintain equilibrium. The Art of Facilitating Innovation: Learn what it takes to create a conducive environment for innovation. From setting up effective teams to the nuances of innovation labs, get insights into fostering a culture of creativity. The Pitfalls of 'Fake' Innovation: Navigate the murky waters between genuine innovation and mere "innovation theater." Recognize the signs, understand the causes, and steer clear of superficial innovation practices. Coaching for Innovation: Enter the transformative realm of coaching. Discover how coaching can catalyze groundbreaking innovation from its historical roots to its modern-day practices. Adapting to Change: In a world in flux, the ability to adapt is paramount. From global phenomena like the COVID-19 pandemic to the tech revolution with artificial intelligence, learn to pivot and harness innovation in times of change. The Art of Moving On: Change is the only constant. Equip yourself with tools and insights to manage career or life transitions with resilience and grace. Final Reflections: Join the author on a personal voyage, recounting their innovation journey and providing a compass for the reader's path forward. "Innovation Coaching" isn't merely a book—it's a compass for those navigating the dynamic seas of innovation and change. Whether you're an entrepreneur, a mental health professional, a coach, a manager, a leader, or simply someone invested in personal growth, this guide offers a treasure trove of insights, strategies, and stories that inspire and instruct. Embrace the odyssey of innovation, and let this book be your guide.
Publisher: Kevin William Grant
ISBN: 1076233481
Category : Business & Economics
Languages : en
Pages : 828
Book Description
"Innovation Coaching" offers an immersive exploration into the intricate interplay of innovation and mental health while charting the journey of nurturing creativity amidst an ever-changing global landscape. This comprehensive volume combines perspectives from psychology, coaching, entrepreneurship, mental health, and corporate management to integrate a holistic understanding of the innovation ecosystem. Key Highlights: The Power of Failure: Embrace the lessons that setbacks bring. Dive into how businesses can rebound from challenges underpinned by the crucial role of mental well-being. Innovation Fundamentals: Beyond its buzzword status, what truly is innovation? Explore its multi-faceted definitions, the balance between sustaining and disruptive innovation, and best practices that bring ideas to life. Emotions at the Heart of Innovation: More than just a cerebral exercise, innovation is deeply emotional. Delve into how feelings like guilt, anger, and empathy impact and shape the innovation journey. Mental Health & Innovation: The book probes the intertwined relationship between mental health and innovation with compassion and depth. Understand both the exhilarating highs and demanding lows of the creative process and arm yourself with strategies to maintain equilibrium. The Art of Facilitating Innovation: Learn what it takes to create a conducive environment for innovation. From setting up effective teams to the nuances of innovation labs, get insights into fostering a culture of creativity. The Pitfalls of 'Fake' Innovation: Navigate the murky waters between genuine innovation and mere "innovation theater." Recognize the signs, understand the causes, and steer clear of superficial innovation practices. Coaching for Innovation: Enter the transformative realm of coaching. Discover how coaching can catalyze groundbreaking innovation from its historical roots to its modern-day practices. Adapting to Change: In a world in flux, the ability to adapt is paramount. From global phenomena like the COVID-19 pandemic to the tech revolution with artificial intelligence, learn to pivot and harness innovation in times of change. The Art of Moving On: Change is the only constant. Equip yourself with tools and insights to manage career or life transitions with resilience and grace. Final Reflections: Join the author on a personal voyage, recounting their innovation journey and providing a compass for the reader's path forward. "Innovation Coaching" isn't merely a book—it's a compass for those navigating the dynamic seas of innovation and change. Whether you're an entrepreneur, a mental health professional, a coach, a manager, a leader, or simply someone invested in personal growth, this guide offers a treasure trove of insights, strategies, and stories that inspire and instruct. Embrace the odyssey of innovation, and let this book be your guide.
The NEW Team Habits
Author: Anthony Kim
Publisher: Corwin Press
ISBN: 1544375026
Category : Education
Languages : en
Pages : 177
Book Description
Leading teams in a rapidly changing world To achieve their ambitious goals, it is essential that education leaders build effective teams. Many leaders want to shift the way their teams collaborate, make decisions, and learn together, but struggle to make lasting change. Written for leaders who want to improve their teams, this guide is a follow-up to the best-seller, The NEW School Rules, a framework for transitioning to a more responsive, innovative organization. The NEW Team Habits goes further, providing battle-tested practices the authors have used with hundreds of leadership teams to build better team habits. Readers will find • a five step learning cycle for building team habits • videos, readings, and other resources to build knowledge • engaging team activities to drive learning With tools leaders and teams can use right away, this guide provides the inspiration, steps, tools, and activities you need to improving your team habits for learning, meetings, and projects.
Publisher: Corwin Press
ISBN: 1544375026
Category : Education
Languages : en
Pages : 177
Book Description
Leading teams in a rapidly changing world To achieve their ambitious goals, it is essential that education leaders build effective teams. Many leaders want to shift the way their teams collaborate, make decisions, and learn together, but struggle to make lasting change. Written for leaders who want to improve their teams, this guide is a follow-up to the best-seller, The NEW School Rules, a framework for transitioning to a more responsive, innovative organization. The NEW Team Habits goes further, providing battle-tested practices the authors have used with hundreds of leadership teams to build better team habits. Readers will find • a five step learning cycle for building team habits • videos, readings, and other resources to build knowledge • engaging team activities to drive learning With tools leaders and teams can use right away, this guide provides the inspiration, steps, tools, and activities you need to improving your team habits for learning, meetings, and projects.
Coaching Innovations
Author: Debbie Dailey
Publisher: Rowman & Littlefield
ISBN: 1475832990
Category : Education
Languages : en
Pages : 125
Book Description
This book offers alternative and innovative methods to improve preservice and inservice teacher education. The book explores options in preservice education for supervisor coaching of interns completed through both traditional face-to-face and virtual formats. Additionally, professional development strategies for inservice teachers using face-to-face and virtual coaching are discussed with the goal of improving teachers’ classroom content and pedagogy, enhancing teachers’ ability to engage diverse student populations, and supporting teachers’ in innovative classroom technology applications.The book discusses the benefit of using coaching with both preservice and inservice teachers thus shifting the focus of work with teachers from evaluation to increased support in the classroom. Notably, the book explores an innovative model for this work using virtual coaching to provide teacher candidates and practicing teachers much-needed support embedded within their unique classroom context. This model uses Bluetooth Bug-in-the Ear (BIE) devices with Skype voice over-IP software to deliver virtual coaching. Finally, this book encourages readers to examine coaching relationships and to consider how we as educators engage in coaching practices with our colleagues and our students.
Publisher: Rowman & Littlefield
ISBN: 1475832990
Category : Education
Languages : en
Pages : 125
Book Description
This book offers alternative and innovative methods to improve preservice and inservice teacher education. The book explores options in preservice education for supervisor coaching of interns completed through both traditional face-to-face and virtual formats. Additionally, professional development strategies for inservice teachers using face-to-face and virtual coaching are discussed with the goal of improving teachers’ classroom content and pedagogy, enhancing teachers’ ability to engage diverse student populations, and supporting teachers’ in innovative classroom technology applications.The book discusses the benefit of using coaching with both preservice and inservice teachers thus shifting the focus of work with teachers from evaluation to increased support in the classroom. Notably, the book explores an innovative model for this work using virtual coaching to provide teacher candidates and practicing teachers much-needed support embedded within their unique classroom context. This model uses Bluetooth Bug-in-the Ear (BIE) devices with Skype voice over-IP software to deliver virtual coaching. Finally, this book encourages readers to examine coaching relationships and to consider how we as educators engage in coaching practices with our colleagues and our students.
Strength Coaching in America
Author: Jason P. Shurley
Publisher: University of Texas Press
ISBN: 1477319794
Category : Sports & Recreation
Languages : en
Pages : 339
Book Description
It’s hard to imagine, but as late as the 1950s, athletes could get kicked off a team if they were caught lifting weights. Coaches had long believed that strength training would slow down a player. Muscle was perceived as a bulky burden; training emphasized speed and strategy, not “brute” strength. Fast forward to today: the highest-paid strength and conditioning coaches can now earn $700,000 a year. Strength Coaching in America delivers the fascinating history behind this revolutionary shift. College football represents a key turning point in this story, and the authors provide vivid details of strength training’s impact on the gridiron, most significantly when University of Nebraska football coach Bob Devaney hired Boyd Epley as a strength coach in 1969. National championships for the Huskers soon followed, leading Epley to launch the game-changing National Strength Coaches Association. Dozens of other influences are explored with equal verve, from the iconic Milo Barbell Company to the wildly popular fitness magazines that challenged physicians’ warnings against strenuous exercise. Charting the rise of a new athletic profession, Strength Coaching in America captures an important transformation in the culture of American sport.
Publisher: University of Texas Press
ISBN: 1477319794
Category : Sports & Recreation
Languages : en
Pages : 339
Book Description
It’s hard to imagine, but as late as the 1950s, athletes could get kicked off a team if they were caught lifting weights. Coaches had long believed that strength training would slow down a player. Muscle was perceived as a bulky burden; training emphasized speed and strategy, not “brute” strength. Fast forward to today: the highest-paid strength and conditioning coaches can now earn $700,000 a year. Strength Coaching in America delivers the fascinating history behind this revolutionary shift. College football represents a key turning point in this story, and the authors provide vivid details of strength training’s impact on the gridiron, most significantly when University of Nebraska football coach Bob Devaney hired Boyd Epley as a strength coach in 1969. National championships for the Huskers soon followed, leading Epley to launch the game-changing National Strength Coaches Association. Dozens of other influences are explored with equal verve, from the iconic Milo Barbell Company to the wildly popular fitness magazines that challenged physicians’ warnings against strenuous exercise. Charting the rise of a new athletic profession, Strength Coaching in America captures an important transformation in the culture of American sport.
Innovation Leaders
Author: Jean-Philippe Deschamps
Publisher: John Wiley & Sons
ISBN: 0470687355
Category : Business & Economics
Languages : en
Pages : 482
Book Description
Innovation leaders promote and address the innovation agenda in their company. Through personal conviction or competitive necessity they are obsessed with providing superior value to customers through innovation. They know how to mobilize their staff behind concrete innovation initiatives and do not hesitate to personally coach innovation teams. For innovation to occur leadership has to be collective. To create a momentum for innovation in their company, leaders from different functions need to team up, to build innovation networks. Innovation leadership is not just an innate talent that can be selected at the hiring level. It can be developed within an appropriate company culture through careful leadership development, typically achieved through career management and coaching. Innovation leaders also need to stay on board and it is the responsibility of the top management team to create an attractive climate to develop and keep its innovation leaders. There are plenty of books that deal with innovation, or with new product development, or with leadership; this is different in its focus on the specifics of innovation leadership – that particular form of leadership that stimulates and sustains innovation. This book maps the broad territory of innovation leadership and contributes new thinking on the focus of the emerging leadership role of the CTO; distinction between ‘front end’ and ‘back end’ innovation leaders; the concept of aligning leadership styles with strategy; and the chain of leadership concept. Combining practice-based and empirical research-based observations with simple conceptual frameworks, illustrated by many company examples and case stories from a broad range of industries in the US and Europe, this is a systematic presentation of innovation drivers and their implications in terms of what leaders need to do to make it work.
Publisher: John Wiley & Sons
ISBN: 0470687355
Category : Business & Economics
Languages : en
Pages : 482
Book Description
Innovation leaders promote and address the innovation agenda in their company. Through personal conviction or competitive necessity they are obsessed with providing superior value to customers through innovation. They know how to mobilize their staff behind concrete innovation initiatives and do not hesitate to personally coach innovation teams. For innovation to occur leadership has to be collective. To create a momentum for innovation in their company, leaders from different functions need to team up, to build innovation networks. Innovation leadership is not just an innate talent that can be selected at the hiring level. It can be developed within an appropriate company culture through careful leadership development, typically achieved through career management and coaching. Innovation leaders also need to stay on board and it is the responsibility of the top management team to create an attractive climate to develop and keep its innovation leaders. There are plenty of books that deal with innovation, or with new product development, or with leadership; this is different in its focus on the specifics of innovation leadership – that particular form of leadership that stimulates and sustains innovation. This book maps the broad territory of innovation leadership and contributes new thinking on the focus of the emerging leadership role of the CTO; distinction between ‘front end’ and ‘back end’ innovation leaders; the concept of aligning leadership styles with strategy; and the chain of leadership concept. Combining practice-based and empirical research-based observations with simple conceptual frameworks, illustrated by many company examples and case stories from a broad range of industries in the US and Europe, this is a systematic presentation of innovation drivers and their implications in terms of what leaders need to do to make it work.
Beyond the Obvious
Author: Phil McKinney
Publisher: Hachette UK
ISBN: 1401304133
Category : Business & Economics
Languages : en
Pages : 231
Book Description
The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"
Publisher: Hachette UK
ISBN: 1401304133
Category : Business & Economics
Languages : en
Pages : 231
Book Description
The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"