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Author:
Publisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages : 962
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Book Description
Author:
Publisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages : 962
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 792
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Book Description
Author: Frederick E. Webster
Publisher: *Ronald Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Author:
Publisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages : 1180
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Book Description
Author: M. Govindarajan
Publisher: Vikas Publishing House
ISBN: 8125913718
Category : Industrial marketing
Languages : en
Pages : 303
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Book Description
Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
Author: Mukerjee
Publisher: Excel Books India
ISBN: 9788174467003
Category : Industrial marketing
Languages : en
Pages : 676
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Book Description
Author: Claudio A. Saavedra
Publisher: Springer
ISBN: 3319306103
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 668
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Book Description
Author: Dr. MADESWARAN A
Publisher: Archers & Elevators Publishing House
ISBN: 8194706580
Category : Antiques & Collectibles
Languages : en
Pages : 405
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Book Description
Author: Owen Cobb Holleran
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 920
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Book Description
