CIM 12 Managing Corporate Reputation PDF Download
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Author: BPP Learning Media
Publisher: BPP Publishing
ISBN: 9781445391526
Category : Financial planners
Languages : en
Pages : 338
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Book Description
As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.
Author: BPP Learning Media
Publisher: BPP Publishing
ISBN: 9781445391526
Category : Financial planners
Languages : en
Pages : 338
Get Book Here
Book Description
As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.
Author: BPP Learning Media (Firm)
Publisher: BPP Publishing
ISBN: 9780751789461
Category : Marketing
Languages : en
Pages : 344
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Book Description
Author: BPP Learning Media
Publisher:
ISBN: 9780751791549
Category : Business ethics
Languages : en
Pages : 361
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Book Description
A core text book for the CIM Qualification.
Author: BPP Learning Media
Publisher: BPP Learning Media
ISBN: 1445376253
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
A core text book for the CIM Qualification.
Author: BPP Learning Media (Firm)
Publisher:
ISBN: 9780751768190
Category : Marketing
Languages : en
Pages : 352
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Book Description
Author: Sabrina Helm
Publisher: Springer Science & Business Media
ISBN: 3642192661
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?
Author: Ronald J. Burke
Publisher: Gower Publishing, Ltd.
ISBN: 9780566092053
Category :
Languages : en
Pages : 360
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Book Description
Author: Ronald J. Burke
Publisher: CRC Press
ISBN: 1317159454
Category : Business & Economics
Languages : en
Pages : 442
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Book Description
Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.
Author: Andrew Griffin
Publisher: Kogan Page Publishers
ISBN: 0749452935
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.
Author: Stuart Roper
Publisher: Financial Times/Prentice Hall
ISBN: 9780273727590
Category : Brand name products
Languages : en
Pages : 0
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Book Description
Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, interact and can impact on corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods. Corporate Reputation, Brand and Communication: defines what is meant by corporate reputation discusses the rise in importance and complexity of managing corporate reputation considers the nature and characteristics of corporate brands stresses the importance of employees in the development of strong corporate brands explores how corporate communication can influence branding, image and reputation. Key features Chapter objectives - each chapter opens with a brief commentary on the broad issues that will be addressed, to help signal the primary topics that are covered in the chapter and so guide the learning experience. Viewpoints - these examples demonstrate how a particular aspect of corporate reputation has been used by an organisation in a particular context. They feature companies such as Ryanair, MTV, Google, Disney and Médecins Sans Frontières. Summaries and minicases - chapter summaries, followed by discussion questions, enable you to consolidate and test your understanding of the content of each chapter. Mini case studies help readers consider some of the issues explored within each Part of the book. Online resources - students have access to further materials on the accompanying website, including short video presentations by the authors explaining the main concepts outlined in each chapter, and annotated weblinks. For lecturers there is an Instructor's Manual and customisable PowerPoint slides. Go to www.pearsoned.co.uk/roperfill This is the essential companion for undergraduate and postgraduate students studying corporate reputation, branding, corporate communication and public relations. It is also an invaluable resource for students studying for professional marketing qualifications, most notably the 'Managing Corporate Reputation' module on the Professional Postgraduate Diploma offered by The Chartered Institute of Marketing. About the authors Dr Stuart Roper is Senior Lecturer in Marketing at Manchester Business School (MBS), UK. His main teaching interests focus on branding and communications, corporate reputation, marketing strategy and services marketing. He teaches undergraduate, Masters and MBA classes at the school as well as being involved in executive education with senior managers at a large number of blue chip organisations. He is the Programme Director of MBS's Corporate Communications and Reputation Management Masters programme. Chris Fill is the founder and Managing Director of Fillassociates. He has authored several books, including his internationally recognised Marketing Communications. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at the Grenoble Graduate School of Business and is a Fellow of The Chartered Institute of Marketing. He was the Senior Examiner responsible for the development of the CIM's Professional Postgraduate Diploma module, 'Managing Corporate Reputation'.
