Author: Joe Wessh
Publisher:
ISBN: 9783668999237
Category :
Languages : en
Pages :

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Book Description

Author: Daniel Krier
Publisher:
ISBN: 9781503329256
Category : Fast food restaurants
Languages : en
Pages : 106

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Book Description
Dan Krier reviews Chipotle's current business strategies and vision. He then uses that information to make strategic recommendations for the company's future.

Author: Syvia Banda
Publisher:
ISBN: 9781526406798
Category : Escherichia coli infections
Languages : en
Pages :

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Book Description
In late 2015, Chipotle Mexican Grill experienced a large-scale food safety crisis. The companys restaurants were identified as the source of an E. Coli outbreak that affected 14 states and led to more than 20 hospitalizations. Known for its Food With Integrity initiative, and having experienced a decade of explosive growth, the companys livelihood was being threatened by the design of its own supply chain. Customers were scared, and the issue had attracted the attention of investors, regulators, and the national news media; Chipotle needed to respond.

Author: Syvia Banda
Publisher:
ISBN: 9781526406781
Category : Escherichia coli infections
Languages : en
Pages :

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Book Description
In late 2015, Chipotle Mexican Grill experienced a large-scale food safety crisis. The companys restaurants were identified as the source of an E. Coli outbreak that affected 14 states and led to more than 20 hospitalizations. Known for its Food With Integrity initiative, and having experienced a decade of explosive growth, the companys livelihood was being threatened by the design of its own supply chain. Customers were scared, and the issue had attracted the attention of investors, regulators, and the national news media; Chipotle needed to respond.

Author: Priyanko Guchait
Publisher:
ISBN: 9781529718089
Category : Fast food restaurants
Languages : en
Pages :

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Book Description
Food safety errors can have disastrous consequences on a company's profitability, image, and loss of lives. Therefore, it is critical that hospitality managers, employees, and students understand the importance of food safety and methods to implement best practices. Using the example of Chipotle Mexican Grill foodborne illness outbreaks, this case study highlights when, where, and how food safety errors occurred in this specific instance. This case study encourages critical thinking about food safety errors occur, causes of such errors, and how to detect, resolve, and prevent errors. In addition, the goal of the case study is for the audience to learn skills required for effective management of food safety errors, and identify training techniques that can be used to develop such skills.

Author: Robert M. Grant
Publisher: John Wiley & Sons
ISBN: 1119120845
Category : Business & Economics
Languages : en
Pages : 776

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Book Description
A strategy text on value creation with case studies The ninth edition of Contemporary Strategy Analysis: Text and Cases focuses on the fundamentals of value creation with an emphasis on practicality. Topics in this edition include: platform-based competition and ecosystems of related industries; the role of strategy making processes; mergers, acquisitions and alliances; and strategy implementation. Within the twenty case studies, students will find leading companies that are familiar to them. This strategy analysis text is suitable for MBA and advanced undergraduate students.

Author: Kimberly Wylie
Publisher: GRIN Verlag
ISBN: 3640337972
Category : Business & Economics
Languages : en
Pages : 29

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Book Description
Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, 5 entries in the bibliography, language: English, abstract: The following paper compares the marketing strategies employed by two successful restaurants, Chipotle Mexican Grill and Applebee's Neighborhood Grill & Bar. This analysis will include an overview of each restaurant's business, their current sales trends, and their specific target market. In addition, company brands will be discussed, as well as their manner of distribution, promotion methods, and pricing. With these factors determined, each company's specific advantages and strengths will then be given. From there, a comparison of the two companies marketing strategies will be examined, including an overview of each company website, the strengths and weaknesses of these sites, and which features I personally preferred.

Author: Ernesto Paiz
Publisher: GRIN Verlag
ISBN: 3640931939
Category : Business & Economics
Languages : en
Pages : 97

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Book Description
Project Report from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: B, Santa Clara University, language: English, abstract: Chipotle Mexican Grill, hereafter referred to as Chipotle, is a fast-casual restaurant that specializes in a limited menu mainly consisting of burritos, tacos and burrito bowls. Chipotle is known for its ability to offer products made from sustainable, organic ingredients, while remaining price competitive with other fast food chains. Chipotle refers to this differentiation as “food with integrity” and it is the driving force that has propelled the company to where it is today. Since its foundation in 1993, Chipotle has been tremendously successful, growing into a corporation that is now worth roughly $8.5 billion (56). Chipotle’s growth is a direct result of the quality of its products, the consistency of its service and the perceived differentiated value it has established in the minds of consumers. Chipotle stands apart from others in a highly concentrated industry because it does business differently in terms of its food, restaurants and advertising. While most fast food chains rely on advertisements that promote menu gimmicks, such as limited-time price reductions, new items, value menu offerings and more, Chipotle focuses on showcasing its quality ingredients. It also generates excitement for its food through a number promotional events and word of mouth. Strategic Move Even though the restaurant and bar industry is saturated, there are not many competitors that offer organic ingredients within the industry. To take advantage of the recent surge of consumers who demand healthier, organic food, Chipotle has decided to enter into the fast-casual Asian restaurant market with a new chain named ShopHouse Southeast Asian Kitchen, hereafter referred to as ShopHouse. Staying true to its position as a focused differentiator, Chipotle will operate ShopHouse under the same philosophy that has made it so successful, offering sustainable gourmet ingredients at reasonable prices.

Author: Mike W. Peng
Publisher: SAGE
ISBN: 9780761916017
Category : Business & Economics
Languages : en
Pages : 348

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Book Description
The work is a practical examination of fundamental strategic issues confronted by firms competing in newly opened markets. It covers emerging markets in East Asia, Central and Eastern Europe and the new states of the former Soviet Union.

Author: Russell Walker
Publisher:
ISBN: 9781526430663
Category : Food poisoning
Languages : en
Pages :

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Book Description
By any measure, Chipotle Mexican Grill was a success story in the restaurant business. It grew from one location in 1993 to over 2,000 locations by 2016 and essentially created the fast casual dining category. Its stock appreciated more than 1,000% in the ten years following its 2006 IPO.However, after more than 20 years without a major reported food safety incident, Chipotle was revealed as the source of multiple outbreaks of illness from norovirus, salmonella, and E. coli that sickened nearly 600 people in 13 states in 2015. The company closed stores, spent several months under investigation by the U.S. Centers for Disease Control and Prevention (CDC) and other health organizations, and faced a criminal investigation in connection with the incidents.After a much-publicized closing of all of its stores on February 8, 2016, and numerous changes to its food sourcing and preparation practices, Chipotle tried to win back customers with dramatically increased advertising and free food promotions.However, on April 26, the chain announced its first-ever quarterly loss as a public company. Same-store sales for the first quarter were 29.7% lower than in the previous year. Operating margins fell from 27.5% to 6.8% over the same period, and the company's share price was down 41% from its summer 2015 high.