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Author: Angela Lewis
Publisher: Taylor & Francis
ISBN: 1000930211
Category : Social Science
Languages : en
Pages : 113
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Book Description
This book examines the phenomenal growth over recent years of StarTimes, a Chinese pay-TV company with around 30 million subscribers providing satellite television to 20 African countries. The broadcaster, whose markets include demographic groups deemed uneconomic by Western television providers, combines entertainment such as Chinese drama and Kung Fu content dubbed into African languages with Chinese state programming, thus making the station at least partially a public diplomacy instrument. At the same time, the channel provides new indigenous language channels, widened access to television in rural areas, and sponsors African soccer brands. The book considers all aspects of StarTimes: how it fits into China’s development assistance programmes; its structure as a private company nonetheless financed by Chinese banks; and, based on extensive interview research in Ghana, Kenya and Zambia, how the station is perceived by media professionals. Overall, the book shows how this major Chinese international media expansion both contributes very significantly to African development in a way which is sensitive to local concerns, and at the same time enhances China’s international image.
Author: Angela Lewis
Publisher: Taylor & Francis
ISBN: 1000930211
Category : Social Science
Languages : en
Pages : 113
Get Book Here
Book Description
This book examines the phenomenal growth over recent years of StarTimes, a Chinese pay-TV company with around 30 million subscribers providing satellite television to 20 African countries. The broadcaster, whose markets include demographic groups deemed uneconomic by Western television providers, combines entertainment such as Chinese drama and Kung Fu content dubbed into African languages with Chinese state programming, thus making the station at least partially a public diplomacy instrument. At the same time, the channel provides new indigenous language channels, widened access to television in rural areas, and sponsors African soccer brands. The book considers all aspects of StarTimes: how it fits into China’s development assistance programmes; its structure as a private company nonetheless financed by Chinese banks; and, based on extensive interview research in Ghana, Kenya and Zambia, how the station is perceived by media professionals. Overall, the book shows how this major Chinese international media expansion both contributes very significantly to African development in a way which is sensitive to local concerns, and at the same time enhances China’s international image.
Author: X. Zhang
Publisher: Springer
ISBN: 1137539674
Category : Social Science
Languages : en
Pages : 238
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Book Description
This volume brings together scholars from different disciplines and nations to examine and assess the effectiveness of China's soft power initiatives in Africa. It throws light not only on China's engagement with Africa but also on how China's increasing influence is received in the African media.
Author: Maria Repnikova
Publisher: Cambridge University Press
ISBN: 1108892280
Category : Political Science
Languages : en
Pages : 128
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Book Description
This Element presents an overarching analysis of Chinese visions and practices of soft power. Maria Repnikova's analysis introduces the Chinese theorization of the idea of soft power, as well as its practical implementation across global contexts. The key channels or mechanisms of China's soft power examined include Confucius Institutes, international communication, education and training exchanges, and public diplomacy spectacles. The discussion concludes with suggestions for new directions for the field, drawing on the author's research on Chinese soft power in Africa.
Author: Angela Lewis (Ph. D.)
Publisher:
ISBN: 9781032328843
Category : Culture diffusion
Languages : en
Pages : 0
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Book Description
"This book examines the phenomenal growth over recent years of Star Times, a Chinese pay television company with around 30 million subscribers providing satellite television to twenty African countries. The broadcaster, whose markets include demographic groups deemed uneconomic by Western television providers, combines entertainment such as Chinese drama and kung fu content dubbed into African languages with Chinese state programming, thus making the station at least partially a public diplomacy instrument. At the same time, the channel provides new indigenous language channels, widened access to television in rural areas, and sponsors African soccer brands. The book considers all aspect of Star Times: how it fits into China's development assistance programmes; its structure as a private company nonetheless financed by Chinese banks; and, based on extensive interview research in Ghana, Kenya and Zambia, how the station is perceived by media professionals. Overall, the book shows how this major Chinese international media expansion both contributes very significantly to African development in a way which is sensitive to local concerns, and at the same time enhances China's international image"--
Author: Ying Zhu
Publisher: Routledge
ISBN: 1351804359
Category : Political Science
Languages : en
Pages : 284
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Book Description
This book examines the Chinese Communist Party’s attempts to improve China’s image around the world, thereby increasing its "soft power." This soft, attractive form of power is crucial if China is to avoid provoking an international backlash against its growing military and economic might. The volume focuses on the period since Xi Jinping came to power in 2012, and is global in scope, examining the impact of Chinese policies from Hong Kong and Taiwan to Africa and South America. The book explains debates over soft power within China and delves into case studies of important policy areas for China’s global image campaign, such as film, news media and the Confucius Institutes. The most comprehensive work of its kind, the volume presents a picture of a Chinese leadership that has access to vast material resources and growing global influence but often struggles to convert these resources into genuine international affection. With a foreword by Joseph Nye, Soft Power With Chinese Characteristics will be invaluable to students and scholars of Chinese politics and Chinese media, as well as international relations and world politics more generally.
Author: Paola Voci
Publisher: Routledge
ISBN: 1317209435
Category : Social Science
Languages : en
Pages : 302
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Book Description
Promoting China's cultural soft power by disseminating modern Chinese values is one of the policies of President Xi Jinping. Although, it is usually understood as a top-down initiative, implemented willingly or unwillingly by writers, filmmakers, artists, and so on, and often manifesting itself in clumsy and awkward ways, for example, the concept of "the Chinese dream," intended to rival and perhaps appeal more strongly than "the American dream," modern Chinese values are in fact put forward in many ways by many different cultural actors. Through analyses of film festivals, CCTV, Confucius Institutes, auteurs, blockbusters, reality TV, and online digital cultures, this book exposes the limitations of China's officially promoted soft power in both conception and practice, and proposes a pluralistic approach to understanding Chinese soft power in local, regional, and transnational contexts. As such, the book demonstrates the limitations of existing theories of soft power, and argues that the US-derived concept of soft power can benefit from being examined from a China perspective.
Author: Mei Li
Publisher: Anthem Press
ISBN: 1785272047
Category : Social Science
Languages : en
Pages : 139
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Book Description
Chinese Television and Soft Power Communication in Australia discusses China’s soft power communication approach and investigates information handling between China and its targeted audiences in the eyes of key influencers – intermediate elites (public diplomacy policy elites in particular) in China and Australia. It explores CGTN (with staff from several professional cultures) and conducts a systemic test of how successful/unsuccessful China’s soft power message projection is in terms of congruence between projected and received frames as a pivotal factor of its power status. The analysis is based on a case study of frames in the messaging on Chinese international TV about China’s Belt and Road Initiative and in the minds of Australian public diplomacy policy elites. The question raised is whether and how Australia is listening.
Author: Kathryn Batchelor
Publisher: Routledge
ISBN: 135185805X
Category : Social Science
Languages : en
Pages : 250
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Book Description
The recent rapid growth in China’s involvement in Africa is being promoted by both Chinese and African leaders as being conducted in a spirit of cooperation, friendship and equality. In the media and informally, however, a different, less harmonious picture emerges. This book explores how China and Africa really regard each other, how official images are manufactured, and how informal images are nevertheless shaped and put forward. The book covers a wide range of areas where China-Africa exchange exists, including diplomacy, technological cooperation, sport, culture and arts exchange. The book also discusses the historical development of the relationship and how it is likely to develop going forward.
Author: Hongyi Lai
Publisher: Routledge
ISBN: 041560401X
Category : Political Science
Languages : en
Pages : 231
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Book Description
This book provides a comprehensive overview of China's use of "soft power" and assesses the impact this is having on the world and on the process of international relations.
Author: Emeka Umejei
Publisher: Rowman & Littlefield
ISBN: 1498593976
Category : Social Science
Languages : en
Pages : 143
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Book Description
Chinese Media in Africa: Perception, Performance, and Paradox analyzes the debate on Chinese media expansion in Africa and its implication for the African media landscape by engaging with African journalists who train and work in Chinese media organizations based in Africa. Emeka Umejei analyzes how African journalists that enter the sphere of Chinese media, often with libertarian notions of journalism, are able to navigate the collisions and collusions that inform journalism in these settings. Through extensive interviews with African journalists, Umejei explores the constant negotiation of freedoms—including the ability to always work in relation to African reality—within state-controlled media organizations. These interviews bring to light the paradoxical nature of Chinese media organizations that both preach equality with Africa and simultaneously promote Chinese hegemony in the media, highlighting the diverse contours that shape and influence journalism practices in these settings. Scholars of journalism, media studies, African studies, international relations, and sociology will find this book particularly useful.
