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Author: Angela Lewis
Publisher: Taylor & Francis
ISBN: 1000930211
Category : Social Science
Languages : en
Pages : 113
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Book Description
This book examines the phenomenal growth over recent years of StarTimes, a Chinese pay-TV company with around 30 million subscribers providing satellite television to 20 African countries. The broadcaster, whose markets include demographic groups deemed uneconomic by Western television providers, combines entertainment such as Chinese drama and Kung Fu content dubbed into African languages with Chinese state programming, thus making the station at least partially a public diplomacy instrument. At the same time, the channel provides new indigenous language channels, widened access to television in rural areas, and sponsors African soccer brands. The book considers all aspects of StarTimes: how it fits into China’s development assistance programmes; its structure as a private company nonetheless financed by Chinese banks; and, based on extensive interview research in Ghana, Kenya and Zambia, how the station is perceived by media professionals. Overall, the book shows how this major Chinese international media expansion both contributes very significantly to African development in a way which is sensitive to local concerns, and at the same time enhances China’s international image.
Author: Angela Lewis
Publisher: Taylor & Francis
ISBN: 1000930211
Category : Social Science
Languages : en
Pages : 113
Get Book
Book Description
This book examines the phenomenal growth over recent years of StarTimes, a Chinese pay-TV company with around 30 million subscribers providing satellite television to 20 African countries. The broadcaster, whose markets include demographic groups deemed uneconomic by Western television providers, combines entertainment such as Chinese drama and Kung Fu content dubbed into African languages with Chinese state programming, thus making the station at least partially a public diplomacy instrument. At the same time, the channel provides new indigenous language channels, widened access to television in rural areas, and sponsors African soccer brands. The book considers all aspects of StarTimes: how it fits into China’s development assistance programmes; its structure as a private company nonetheless financed by Chinese banks; and, based on extensive interview research in Ghana, Kenya and Zambia, how the station is perceived by media professionals. Overall, the book shows how this major Chinese international media expansion both contributes very significantly to African development in a way which is sensitive to local concerns, and at the same time enhances China’s international image.
Author: X. Zhang
Publisher: Springer
ISBN: 1137539674
Category : Social Science
Languages : en
Pages : 238
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Book Description
This volume brings together scholars from different disciplines and nations to examine and assess the effectiveness of China's soft power initiatives in Africa. It throws light not only on China's engagement with Africa but also on how China's increasing influence is received in the African media.
Author: Xiaoling Zhang
Publisher:
ISBN: 9781137539663
Category : Africa
Languages : en
Pages : 237
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Book Description
Introduction -- A world of shared influence / Xiaoling Zhang -- Theoretical, historical, and global. Reflections of a soft power agnostic / Gary D. Rawnsley -- The scramble for Asian soft power in Africa / Daya Kishan Thussu -- Evolving media interactions between China and Africa / Ran Jijun -- China's promotion. How much "soft power" does China have in Africa? / Helge Rønning -- Why are Chinese media in Africa? evidence from three decades of Xinhua's news coverage of Africa / Dani Madrid-Morales -- Constructive journalism: a new journalistic paradigm of Chinese media in Africa / Zhang Yanqiu and Simon Matingwina -- Chinese perception of soft power: the role of the media in shaping Chinese views and discourses of foreign aid to Africa / May Tan-Mullins -- Perceptions in Africa. Journalists and public perceptions of the politics of China's soft power in Kenya under the "look East" foreign policy / Jacinta Mwende Maweu -- Building blocks and themes in Chinese soft power towards Africa / Bob Wekesa -- Positive portrayal of Sino-African relations in the Ethiopian press / Terje Skjerdal and Fufa Gusu -- Engaging with China's soft power in Zimbabwe: Harare citizens' perception of China-Zimbabwe relations / Winston Mano -- China's soft power in Sudan: increasing activity but how effective? / Daniel Johanson -- Conclusion. Chinese soft power in Africa: findings, perspectives, and more questions / Herman Wasserman
Author: Maria Repnikova
Publisher: Cambridge University Press
ISBN: 1108892280
Category : Political Science
Languages : en
Pages : 128
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Book Description
This Element presents an overarching analysis of Chinese visions and practices of soft power. Maria Repnikova's analysis introduces the Chinese theorization of the idea of soft power, as well as its practical implementation across global contexts. The key channels or mechanisms of China's soft power examined include Confucius Institutes, international communication, education and training exchanges, and public diplomacy spectacles. The discussion concludes with suggestions for new directions for the field, drawing on the author's research on Chinese soft power in Africa.
Author: Paola Voci
Publisher: Routledge
ISBN: 1317209435
Category : Social Science
Languages : en
Pages : 302
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Book Description
Promoting China's cultural soft power by disseminating modern Chinese values is one of the policies of President Xi Jinping. Although, it is usually understood as a top-down initiative, implemented willingly or unwillingly by writers, filmmakers, artists, and so on, and often manifesting itself in clumsy and awkward ways, for example, the concept of "the Chinese dream," intended to rival and perhaps appeal more strongly than "the American dream," modern Chinese values are in fact put forward in many ways by many different cultural actors. Through analyses of film festivals, CCTV, Confucius Institutes, auteurs, blockbusters, reality TV, and online digital cultures, this book exposes the limitations of China's officially promoted soft power in both conception and practice, and proposes a pluralistic approach to understanding Chinese soft power in local, regional, and transnational contexts. As such, the book demonstrates the limitations of existing theories of soft power, and argues that the US-derived concept of soft power can benefit from being examined from a China perspective.
Author: Ying Zhu
Publisher: Routledge
ISBN: 1351804359
Category : Political Science
Languages : en
Pages : 272
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Book Description
This book examines the Chinese Communist Party’s attempts to improve China’s image around the world, thereby increasing its "soft power." This soft, attractive form of power is crucial if China is to avoid provoking an international backlash against its growing military and economic might. The volume focuses on the period since Xi Jinping came to power in 2012, and is global in scope, examining the impact of Chinese policies from Hong Kong and Taiwan to Africa and South America. The book explains debates over soft power within China and delves into case studies of important policy areas for China’s global image campaign, such as film, news media and the Confucius Institutes. The most comprehensive work of its kind, the volume presents a picture of a Chinese leadership that has access to vast material resources and growing global influence but often struggles to convert these resources into genuine international affection. With a foreword by Joseph Nye, Soft Power With Chinese Characteristics will be invaluable to students and scholars of Chinese politics and Chinese media, as well as international relations and world politics more generally.
Author: Margaret Carol Lee
Publisher: Nordic Africa Institute
ISBN:
Category : History
Languages : en
Pages : 56
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Book Description
This book looks at China's role in Africa and the new scramble for Africa's resources, offering reflections on and insights to a current theme, which is widely and controversially debated also within Africa.
Author: Arthur Waldron
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
Beginning in earnest at the turn of the twenty-first century, China embarked on a robust multilevel engagement strategy with a number of African states on three simultaneous fronts--economic, political, and military. The push was predicated by Beijing's need to secure energy and natural resources to fuel its booming economy and bolster its position as the world's manufacturing hub. The depth of China's engagement cannot be understated, and its increasing stakes in the security dimension of Africa's myriad conflicts is affecting the geopolitical landscape of a continent that has been in the past an exclusive domain of the West. C hina in Africa examines the multifaceted effects of China's engagement with the continent, both its many risks and opportunities. It provides critical and relevant information for understanding the strategic drivers, trends, and the potential impact of China in Africa. The book covers Chinese soft and hard power, energy and arms relations, and China's relations with individual African countries: Angola, Djibouti, Egypt, Eritrea, Ethiopia, Nigeria, Somalia, Sudan, Zambia, and Zimbabwe. Ultimately, this volume serves to assist in improving U.S. policymakers' understanding of China's role in Africa and ensure that appropriate measures are taken to secure American interests in the region. Contributors include Mauro De Lorenzo (American Enterprise Institute), Drew Thompson (Nixon Center), Wenran Jiang (University of Alberta), Paul Hare (U.S.-Angola Chamber of Commerce), Susan M. Puska (Defense Group, Inc.), Ian Taylor (University of St. Andrews), Chris Zambelis (Helios Global, Inc.), David Shinn (GeorgeWashington University), Joshua Eisenman (American Foreign Policy Council), Yitzhak Shichor (University of Haifa), Greg Mills and Christopher Thompson (Brenthurst Foundation), Andrew McGregor (Aberfoyle International), and John C. K. Daly (United Press International).
Author: Hongyi Lai
Publisher: Routledge
ISBN: 041560401X
Category : Political Science
Languages : en
Pages : 231
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Book Description
This book provides a comprehensive overview of China's use of "soft power" and assesses the impact this is having on the world and on the process of international relations.
Author: Mei Li
Publisher: Anthem Press
ISBN: 1785272039
Category : Social Science
Languages : en
Pages : 212
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Book Description
Chinese Television and Soft Power Communication in Australia discusses China’s soft power communication approach and investigates information handling between China and its targeted audiences in the eyes of key influencers – intermediate elites (public diplomacy policy elites in particular) in China and Australia. It explores CGTN (with staff from several professional cultures) and conducts a systemic test of how successful/unsuccessful China’s soft power message projection is in terms of congruence between projected and received frames as a pivotal factor of its power status. The analysis is based on a case study of frames in the messaging on Chinese international TV about China’s Belt and Road Initiative and in the minds of Australian public diplomacy policy elites. The question raised is whether and how Australia is listening.
