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Author: Barrie Gunter
Publisher: Routledge
ISBN: 1135626308
Category : Language Arts & Disciplines
Languages : en
Pages : 346
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Book Description
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Author: Barrie Gunter
Publisher: Routledge
ISBN: 1135626308
Category : Language Arts & Disciplines
Languages : en
Pages : 346
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Book Description
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Author: M. Carole Macklin
Publisher: SAGE Publications
ISBN: 1452262179
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current debates over smoking and alcohol consumption highlight this issue from all perspectives: marketers, parents, and policymakers. Advertising to Children presents cutting-edge research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking. Editors M. Carole Macklin and Les Carlson have lead research in this field and lend their expertise. More than just a litany of hot topics, this book provides a wide-angle lens on the field, with insights from advertising, marketing, communication, and psychology.
Author: Thomas E. Barry
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
Author: Brian M. Young
Publisher: Oxford University Press, USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly published with R. Calam "Children, Television Viewing and Family Beliefs: An Empirical Study".
Author:
Publisher:
ISBN:
Category : Television
Languages : en
Pages : 244
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Book Description
Author: United States. Federal Trade Commission
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 404
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Book Description
Author:
Publisher:
ISBN:
Category : Child psychology
Languages : en
Pages : 244
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Book Description
Author: Richard Adler
Publisher: Great Source Education Group
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
Author: Neeru Kapoor
Publisher: Mittal Publications
ISBN: 9788170999010
Category : Children
Languages : en
Pages : 246
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Book Description
This Book Provides Comprehensive Data And A Rationale To Arrive At A More Definitive Verdict About The Influence Of Tv Advertising On Children`S Buying Response Within The Context Of Parent-Child Interaction.
Author: Francis Earle Barcus
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
