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Author: Yousef Farhaoui
Publisher: Springer Nature
ISBN: 303165014X
Category :
Languages : en
Pages : 541
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Book Description
Author: Yousef Farhaoui
Publisher: Springer Nature
ISBN: 303165014X
Category :
Languages : en
Pages : 541
Get Book Here
Book Description
Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 1259589668
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners
Author: Amada Celli Cascaes
Publisher: Editora Singular
ISBN: 6586352851
Category : Law
Languages : en
Pages : 392
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Book Description
Em um mundo em constante evolução tecnológica, as implicações da Inteligência Artificial (IA) nas relações de consumo se tornam um foco de crescente interesse e importante debate. Este livro, idealizado pelo IBRAC – Instituto Brasileiro de Estudos de Concorrência, Consumo e Comércio Internacional, reúne uma série de ensaios e análises que abordam os desafios e oportunidades desta intersecção entre a IA e o Direito do Consumidor. Desde os conceitos iniciais e o estágio atual de utilização da IA no Brasil e no mundo, passando pela regulamentação tanto no cenário nacional quanto internacional, o livro explora amplamente as oportunidades e riscos desse universo, como a responsabilidade civil ligada aos sistemas de IA, a aplicação das regras já em vigência do Código de Defesa do Consumidor nesse contexto, as questões de governança e até mesmo como a IA pode auxiliar na definição e implementação de políticas públicas relacionadas ao direito do consumidor.
Author: Chris Voss
Publisher: HarperCollins
ISBN: 0062407813
Category : Business & Economics
Languages : en
Pages : 203
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Book Description
A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life. Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.
Author: Adalberto Cirilo Ramos Alfonso
Publisher: Adalberto Cirilo Ramos Alfonso
ISBN:
Category : Business & Economics
Languages : es
Pages : 34
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Book Description
AFILIADO ATÓMICO ESTÁ PREPARADO PARA AYUDARTE A CRECER, USANDO DIFERENTES MODELOS DE MARKETING-DIFERENTES HERRAMIENTAS-DIFERENTES IDIOMAS, PARA QUE TU PUBLICIDAD Y TU CONTENIDO LLEGUE A TODOS LOS RINCONES DEL MUNDO EN DIFERENTES IDIOMAS. ESTAMOS EN LA ERA DE LA INTELIGENCIA ARTIFICIAL Y USAMOS LA INTELIGENCIA ARTIFICIAL PARA LA MODERNIZACIÓN-ACTUALIZACIÓN-DIGITALIZACIÓN Y LA AUTOMATIZACIÓN DE TUS EMPRENDIMIENTOS Y DE TU MODELO DE NEGOCIO. TIENES QUE ACTUALIZARTE SI QUIERES ESTAR POR ENCIMA DE TU COMPETENCIA. SI QUIERES SER EL MEJOR EN TU NICHO DE MERCADO TIENES QUE ESTAR A LA ALTURA DE LA TECNOLOGÍA DE HOY. EL AYER YA NO EXISTE: EL DESARROLLO QUE NO TUVISTE AYER YA NO LO TIENES; LO PERDISTE: EL DINERO QUE NO TE GANASTE AYER YA NO LO TIENES, LO BOTASTE, NO SUPISTE GANÁRTELO, se lo gano tu competencia; TÚ VECINO, QUE ES MÁS INTELIGENTE QUE TÚ. TUS COMPETIDORES ESTÁN actualizados Y TÚ NO. YO TENGO LA SOLUCIÓN PARA QUE ESO NUNCA MÁS TE PASE Y TENGAS UN FLUJO CONTANTE DE CLIENTES Y DE GANANCIAS, TODO AUTOMATIZADO CON SOFTWARE-APLICACIONES-AUTORESPONDERES-EMBUDOS DE VENTAS-INTELIGENCIA ARTIFICIAL: TODO AUTOMATIZADO PARA TU CRECIMIENTO Y TU DESARROLLO FINANCIERO. TODO MONTADO PARA TÍ.
Author: Bernard Marr
Publisher: John Wiley & Sons
ISBN: 1119548985
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.
Author: Nick Nanton, Esq.
Publisher:
ISBN: 9780991214396
Category : Business & Economics
Languages : en
Pages : 616
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Book Description
When we think of transformation, we automatically think of metamorphosis or change. One of the first metamorphoses we discover as a child is the universally quoted change of the caterpillar into the butterfly. The positive symbolism of this transformation is liberally applied to illustrate the change from "ugly duckling" to "elegant swan" in all fields. This symbolism readily transfers to just about any change for the better. The guidance of individuals who have experienced positive change with mentoring, have taken calculated risks, and enjoyed accomplishments in their field may be seen as role models. We also note that the transformations of the PremierExperts(r) in this book are not limited by "dollars and cents" measurement, but include body, mind and soul accomplishments. The transforming experiences discussed by the PremierExperts(r) in this book cover many subjects, including positive mindset changes, changes wrought by perseverance, passion, due diligence, restructuring, technology, systems, techniques, etc. In fact, they cover positive changes that cut across numerous disciplines and fields. So read on and TRANSFORM yourself for success!!! If you do not change direction, you may end up where you are heading. Lao
Author: Scott Oldford
Publisher: Lioncrest Publishing
ISBN: 9781544507040
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
A nuclear chain reaction is one of the most powerful forces known to mankind. Its energy feeds other reactions, creating endless possibilities for self-sustaining growth. Imagine harnessing this kind of energy in business-what if you could create your own nuclear effect? It's easy to feel trapped when you start an online business, stuck in a tug-of-war between success and the requirements for continued growth. The more you progress, the more money you need. Your company's bank account mirrors your own emotions in a rollercoaster of inconsistency and instability-you've left the rat race, only to find yourself on a 6- or 7-figure hamster wheel. In The Nuclear Effect, Scott Oldford shows you how to free yourself from this cycle, scale a profitable, multimillion-dollar business, and keep the money you make. By following Scott's 6 pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force.
Author: Paul Harmon
Publisher: Morgan Kaufmann
ISBN: 012800522X
Category : Computers
Languages : en
Pages : 525
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Book Description
Business Process Change, 3rd Edition provides a balanced view of the field of business process change. Bestselling author Paul Harmon offers concepts, methods, cases for all aspects and phases of successful business process improvement. Updated and added for this edition is new material on the development of business models and business process architecture development, on integrating decision management models and business rules, on service processes and on dynamic case management, and on integrating various approaches in a broad business process management approach. New to this edition: - How to develop business models and business process architecture - How to integrate decision management models and business rules - New material on service processes and on dynamic case management - Learn to integrate various approaches in a broad business process management approach - Extensive revision and update addresses Business Process Management Systems, and the integration of process redesign and Six Sigma - Learn how all the different process elements fit together in this best first book on business process, now completely updated - Tailor the presented methodology, which is based on best practices, to your organization's specific needs - Understand the human aspects of process redesign - Benefit from all new detailed case studies showing how these methods are implemented
Author: Mark Anastasi
Publisher: John Wiley & Sons
ISBN: 1118271793
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
Go from ZERO to $10,000 a month in 28 days and discover financial freedom online! Every day thousands of people are losing their jobs, their income, and their security—perhaps you are one of them. However, with the right strategies, you can easily achieve financial independence. The Laptop Millionaire provides easy to follow step-by-step strategies you can use to make real money online. Author Mark Anastasi reveals the exact strategies he used to make millions and includes the success stories of other millionaire Internet entrepreneurs. Whether you need an extra hundred dollars a day or want to start an Internet Empire, this book gives you the tools and advice you need. His no-fluff, no-filler strategies provide a blueprint to online success allowing you to discover the laptop lifestyle for yourself. How anyone can make $700-3,000 a week thanks to Twitter, Facebook, YouTube, and other Social Media sites The simple steps to creating an online business—featuring the 3 steps that led Mark to his first $10,000 a month business! How the 21 Millionaire Secrets can transform your life If you read and apply what Anastasi has laid out in his book, you will be well on your way to becoming a millionaire.
