Chapter 3: Digital Publication Types and Their Markets

Chapter 3: Digital Publication Types and Their Markets PDF Author: Pariah S. Burke
Publisher: Pariah S. Burke
ISBN:
Category : Computers
Languages : en
Pages : 78

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Book Description
Now that we’ve exam­ined the char­ac­ter­is­tics and capa­bil­i­ties of the avail­able dig­i­tal pub­li­ca­tion for­mats, it’s time to think about the kind of con­tent you want to dis­sem­i­nate dig­i­tally. It’s all rather sub­jec­tive, but I’ll iden­tify the pur­pose, char­ac­ter and use of dif­fer­ent pub­li­ca­tion types as well as explain which for­mat classes are best suited to each type. In this chap­ter, you will learn about the fol­low­ing pub­li­ca­tion types: eBookFixed-Layout eBookEmagazineEnewspaperEtextbookDigital Comic Book

Chapter 3: Digital Publication Types and Their Markets

Chapter 3: Digital Publication Types and Their Markets PDF Author: Pariah S. Burke
Publisher: Pariah S. Burke
ISBN:
Category : Computers
Languages : en
Pages : 78

Get Book Here

Book Description
Now that we’ve exam­ined the char­ac­ter­is­tics and capa­bil­i­ties of the avail­able dig­i­tal pub­li­ca­tion for­mats, it’s time to think about the kind of con­tent you want to dis­sem­i­nate dig­i­tally. It’s all rather sub­jec­tive, but I’ll iden­tify the pur­pose, char­ac­ter and use of dif­fer­ent pub­li­ca­tion types as well as explain which for­mat classes are best suited to each type. In this chap­ter, you will learn about the fol­low­ing pub­li­ca­tion types: eBookFixed-Layout eBookEmagazineEnewspaperEtextbookDigital Comic Book

Chapter 2: Digital Publishing Formats and Their Capabilities

Chapter 2: Digital Publishing Formats and Their Capabilities PDF Author: Pariah S. Burke
Publisher: Pariah S. Burke
ISBN:
Category : Computers
Languages : en
Pages : 73

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Book Description
Like devices, epub­li­ca­tion for­mats are numer­ous and var­ied, with dif­fer­ences, some­times sub­tle, between them, but large diver­gences in pur­pose, capa­bil­ity and device sup­port. Consequently, it’s most log­i­cal and pro­duc­tive to think of epub­li­ca­tions in terms of for­mat classes, with each class offer­ing a par­tic­u­lar com­bi­na­tion of pur­pose, capa­bil­ity, and device support. In this chap­ter, you will learn about the fol­low­ing formats: Reflowable EPUBFixed-LayoutKindle FormatsPDF

Books in the Digital Age

Books in the Digital Age PDF Author: John B. Thompson
Publisher: Polity
ISBN: 0745634788
Category : Language Arts & Disciplines
Languages : en
Pages : 481

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Book Description
The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future? This is the first major study of the book publishing industry in Britain and the United States for more than two decades. Thompson focuses on academic and higher education publishing and analyses the evolution of these sectors from 1980 to the present. He shows that each sector is characterized by its own distinctive ‘logic’ or dynamic of change, and that by reconstructing this logic we can understand the problems, challenges and opportunities faced by publishing firms today. He also shows that the digital revolution has had, and continues to have, a profound impact on the book publishing business, although the real impact of this revolution has little to do with the ebook scenarios imagined by many commentators. Books in the Digital Age will become a standard work on the publishing industry at the beginning of the 21st century. It will be of great interest to students taking courses in the sociology of culture, media and cultural studies, and publishing. It will also be of great value to professionals in the publishing industry, educators and policy makers, and to anyone interested in books and their future.

Chapter 6: Working with Images and Multimedia in eBooks

Chapter 6: Working with Images and Multimedia in eBooks PDF Author: Pariah Burke
Publisher: Pariah Burke
ISBN:
Category : Computers
Languages : en
Pages : 216

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Book Description
Although the majority of ebooks are text-only novels and short stories, a large minority of ebooks—across all genres—include photographs, illustrations, charts, graphs, maps, other imagery, and even audio and video. Moreover, even novels and short stories typically have at least cover images. Whether your publication merely needs a cover or requires lots of figures, the process of creating and using graphics and multimedia in ebooks differs in several distinct ways from creating and using them in print or in other digital formats. In this chapter, you will learn about the following: Exporting Images to eBooks Preparing Images for eBooks Adding Audio and Video to eBooks Adding Vector Graphics to eBooks

Chapter 4: The Facts, Figures, and Financials of ePublishing

Chapter 4: The Facts, Figures, and Financials of ePublishing PDF Author: Pariah S. Burke
Publisher: Pariah Burke
ISBN:
Category : Computers
Languages : en
Pages : 107

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Book Description
Whether you are an aspir­ing self-publisher or the CEO of a major pub­lish­ing house, a free­lance designer or sales per­son, this chap­ter will pro­vide sta­tis­tics, fig­ures, and exam­ples to help you make sense of the busi­ness, eco­nomic, and mar­ket­ing con­cerns of epub­lish­ing. Whether your intent is to sell your­self, your boss, or your clients, or if you just want to edu­cate your­self about the real­i­ties of the world of epub­lish­ing, you’ll find in this chap­ter an abun­dance of impor­tant, rel­e­vant data. In this chap­ter, you will learn about the following: People and Their Device UsageThe Business of eBooksThe Business of Children’s & Young Adult eBooksAuthors and Their IncomesThe Missing 30 Percent of DataSelf-PublishingThe Business of eTextbooksThe Business of eMagazinesEnewspaperEtextbookDigital Comic Book

Chapter 1: eReading Devices and Their Capabilities

Chapter 1: eReading Devices and Their Capabilities PDF Author: Pariah S. Burke
Publisher: Pariah Burke
ISBN:
Category : Computers
Languages : en
Pages : 108

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Book Description
The first thing to under­stand about dig­i­tal pub­lish­ing is what devices peo­ple use to con­sume dig­i­tal con­tent, includ­ing what types of pub­li­ca­tions each device class can sup­port, how peo­ple use the devices, and where eread­ing hard­ware is headed. You will find a star­tling array of devices on the mar­ket, but ulti­mately there are only four classes of devices on which dig­i­tal pub­li­ca­tions are consumed. In this chap­ter, you will learn about the following: Device Classes eRead­ers Tablets Computers Mobile Phones Hybrid Devices Future Devices Designing for Devices

ePublishing with InDesign CS6

ePublishing with InDesign CS6 PDF Author: Pariah S. Burke
Publisher: John Wiley & Sons
ISBN: 1118334183
Category : Computers
Languages : en
Pages : 579

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Book Description
Here's the designer's guide to creating excellent e-books with InDesign Creative professionals are designing more and more e-books and e-zines as digital publishing increasingly gains market share. This book pulls together a wide range of essential information to help them maximize the versatility of InDesign for e-publishing. If you need to know how to build, deploy, and manage digital publications using InDesign, here's your guide to the process, from understanding the platforms and devices and how best to design for them to creating media-rich content for multiple formats using a variety of technologies. Designers are seeking to sharpen their skills to compete in today's e-publishing market, and this book is packed with necessary information about creating and adapting content for e-publication Explains how to plan a new digital publication, convert a print publication to digital, add multimedia and interactivity, and publish and distribute the finished product Covers platforms, devices, and formats; creating media-rich content; designing for different devices; and managing digital publications Examines Adobe's Digital Publishing System, CSS, HTML5, and other commercial vehicles available for e-publishing on multiple platforms, including iPad, Kindle, NOOK, and other tablets and e-readers ePublishing with InDesign is a valuable tool for designers seeking to boost their skills and create cutting-edge e-publications.

Innovations in Magazine Publishing

Innovations in Magazine Publishing PDF Author: Simon Das
Publisher: Routledge
ISBN: 1000367738
Category : Biography & Autobiography
Languages : en
Pages : 182

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Book Description
This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive. Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging and accessible style, the authors and contributors have drawn on years of industry expertise and contacts to examine the massive changes that have taken place in the areas of content creation and advertising in the last decade. Beginning with a highly useful summary of UK magazine publishing history, the book then provides a detailed focus on how magazines have had to adapt to a declining revenue picture in both copy and advertisement sales. This discussion considers changes in ownership and the supply chain, mutual dependency on social media, the rapid growth of the independent sector, investing in brand and product extensions, and how media companies themselves have changed to meet the demands of the new era. The important issue of ethnic diversity within the UK publishing industry is addressed and the introduction also includes a discussion of the effects of the Covid-19 pandemic on the industry, and how the magazine business will need to respond to whatever the future may bring. This comprehensive overview of the current state of the industry is a vital resource for students, researchers and professionals in magazine journalism, as well as for those studying media and journalism studies more generally.

Search and Social

Search and Social PDF Author: Rob Garner
Publisher: John Wiley & Sons
ISBN: 1118283414
Category : Business & Economics
Languages : en
Pages : 410

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Book Description
This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.

The Measurement of Scientific, Technological and Innovation Activities Oslo Manual 2018 Guidelines for Collecting, Reporting and Using Data on Innovation, 4th Edition

The Measurement of Scientific, Technological and Innovation Activities Oslo Manual 2018 Guidelines for Collecting, Reporting and Using Data on Innovation, 4th Edition PDF Author: OECD
Publisher: OECD Publishing
ISBN: 9264304606
Category :
Languages : en
Pages : 258

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Book Description
What is innovation and how should it be measured? Understanding the scale of innovation activities, the characteristics of innovative firms and the internal and systemic factors that can influence innovation is a prerequisite for the pursuit and analysis of policies aimed at fostering innovation.