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Author: Hamish Pringle
Publisher: John Wiley & Sons
ISBN: 0470869712
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including: How to choose the right celebrity for your brand How to build your brand using a celebrity How to manage relationships with celebrities How to protect celebrity and brand reputation
Author: Hamish Pringle
Publisher: John Wiley & Sons
ISBN: 0470869712
Category : Business & Economics
Languages : en
Pages : 340
Get Book Here
Book Description
Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including: How to choose the right celebrity for your brand How to build your brand using a celebrity How to manage relationships with celebrities How to protect celebrity and brand reputation
Author: Ad Museum
Publisher: Prion Books
ISBN: 9781853754449
Category : Art
Languages : en
Pages : 62
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Book Description
Once upon a time, the ad men thought there was no better way to get their products off the shelves and into our shopping carts than a recommendation from a familiar, friendly face. As faces didn't come any more familiar than the stars of the screen, the celebrity sell was born. If you couldn't decide what to smoke, drink, eat, or wear, there was no need to worrythe stars were there to help. Among those starring in these 31 postcards are Lucille Ball, John Wayne, Frank Sinatra, Elizabeth Taylor, Ronald Reagan, Rock Hudson, Laurence Olivier, and Liberace.
Author: Karen Sternheimer
Publisher: Routledge
ISBN: 1317689682
Category : Social Science
Languages : en
Pages : 290
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Book Description
Celebrity Culture and the American Dream, Second Edition considers how major economic and historical factors shaped the nature of celebrity culture as we know it today, retaining the first edition’s examples from the first celebrity fan magazines of 1911 to the present and expanding to include updated examples and additional discussion on the role of the internet and social media in today’s celebrity culture. Equally important, the book explains how and why the story of Hollywood celebrities matters, sociologically speaking, to an understanding of American society, to the changing nature of the American Dream, and to the relation between class and culture. This book is an ideal addition to courses on inequalities, celebrity culture, media, and cultural studies.
Author: Sean Redmond
Publisher: Routledge
ISBN: 1136292624
Category : Performing Arts
Languages : en
Pages : 324
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Book Description
Celebrity introduces the key terms and concepts, dilemmas and issues that are central to the study and critical understanding of celebrity. Drawing on two dynamic models from two different modes of enquiry – the circuit of celebrity culture and the circuit of celebrity affect – this book explores the multi-layered, multi-faceted contexts and concepts that sit within and surround the study of celebrity. Through building a critical story about celebrity, Sean Redmond discusses key topics such as identity and representation; the celebrity body; the consumption of celebrity and celebrity culture; and the sensory connection between fans and celebrities, gender, activism, gossip and toxicity. Including case studies on Miley Cyrus, David Bowie, Scarlett Johansson and Kate Winslet, Celebrity is a dynamic and topical volume ideal for students and academics in celebrity and cultural studies.
Author: Jordan McAuley
Publisher:
ISBN: 9781604870060
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Discover creative strategies for getting your products in celebrities' hands, getting low-cost and free celebrity endorsements, linking your business, product or service to celebrities in other ways, and even making yourself into a celebrity in your field. All of these strategies are Celebrity Leverage. Shows you how to get other celebrities to promote your business, your products, and your services. Reveals how to turn yourself into a celebrity in your area, your niche and your field.
Author: Roseanne Barr
Publisher: Simon and Schuster
ISBN: 1439154848
Category : Biography & Autobiography
Languages : en
Pages : 294
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Book Description
A volume of biting essays, recipes, and spiritual revelations by the actress and comedienne exposes the ridiculous in everything from class warfare and feminism to anti-depressants and Kabbalah.
Author: P. David Marshall
Publisher: John Wiley & Sons
ISBN: 1118474929
Category : Social Science
Languages : en
Pages : 578
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Book Description
Companion to Celebrity presents a multi-disciplinary collection of original essays that explore myriad issues relating to the origins, evolution, and current trends in the field of celebrity studies. Offers a detailed, systematic, and clear presentation of all aspects of celebrity studies, with a structure that carefully build its enquiry Draws on the latest scholarly developments in celebrity analyses Presents new and provocative ways of exploring celebrity’s meanings and textures Considers the revolutionary ways in which new social media have impacted on the production and consumption of celebrity
Author: Danielle Sarver Coombs
Publisher: Bloomsbury Publishing USA
ISBN: 0313392455
Category : Social Science
Languages : en
Pages : 1075
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Book Description
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Author: Charles Seife
Publisher:
ISBN: 9781541618374
Category : Biography & Autobiography
Languages : en
Pages : 416
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Book Description
How Stephen Hawking became the most brilliant man alive When Stephen Hawking died, he was widely recognized as the world's best physicist, and even its smartest person. He was neither. In Hawking Hawking, science journalist Charles Seife explores how Stephen Hawking came to be thought of as humanity's greatest genius. Hawking spent his career grappling with deep questions in physics, but his renown didn't rest on his science. He was a master of self-promotion, hosting parties for time travelers, declaring victory over problems he had not solved, and wooing billionaires. Confined to a wheelchair and physically dependent on a cadre of devotees, Hawking still managed to captivate the people around him-and use them for his own purposes. A brilliant exposé and powerful biography, Hawking Hawking uncovers the authentic Hawking buried underneath the fake. It is the story of a man whose brilliance in physics was matched by his genius for building his own myth.
Author: Karl, Michelle
Publisher: Pelican Publishing
ISBN: 9781455614073
Category : Antiques & Collectibles
Languages : en
Pages : 100
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Book Description
An insider's view into the secret treasures of America's most beloved celebrities.
