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Author: Rick Crandall
Publisher: Internet Profit Kit
ISBN: 9781890777074
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Marketing is far more than just advertising and sales. In fact the most effective types of marketing often cost less, not more. Marketing is anything you do to get or keep a customer. "Celebrate Marketing" has chapters by different experts giving you advise on how to market successfully. Topics include developing your niche, getting more referrals, positioning, targeting your audience, internet marketing and more.
Author: Rick Crandall
Publisher: Internet Profit Kit
ISBN: 9781890777074
Category : Business & Economics
Languages : en
Pages : 244
Get Book Here
Book Description
Marketing is far more than just advertising and sales. In fact the most effective types of marketing often cost less, not more. Marketing is anything you do to get or keep a customer. "Celebrate Marketing" has chapters by different experts giving you advise on how to market successfully. Topics include developing your niche, getting more referrals, positioning, targeting your audience, internet marketing and more.
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470900520
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Author: John Kremer
Publisher: Prima Lifestyles
ISBN: 9780761503309
Category : Reference
Languages : en
Pages : 279
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Book Description
Offers a month-by-month description of a variety of holidays, individual and institutional birthdays, and anniversaries of notable events
Author: Tracy C. Warren
Publisher: John Wiley & Sons
ISBN: 0870518712
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Sponsored by PCPS and the Association for Accounting Marketing Whether your firm is getting back into the full swing of marketing and you are looking for some new ideas to jumpstart your sales efforts, or you are getting serious about business development for the first time, this book is designed for you. Its purpose is to inspire, teach, and provide you with practical insight to help build results-oriented marketing and sales programs in your organization. Bull’s-Eye is a collaboration of 37 of the industry’s most successful marketing and sales minds. Collectively these gifted professionals have served as pioneering practitioners inside the profession, and as outside advisors and thought leaders for hundreds, even thousands of CPAs and their firms. They give you an insider’s view of what it takes to build marketing initiatives that produce results. Through the principles, best practices and case studies shared in the book, you can see success doesn’t happen by chance, but through careful planning, development, and implementation of well-designed processes, systems, and tools. This compendium of marketing know-how shows you how to build your marketing team, implement marketing techniques that get you noticed, connect the dots between marketing and sales, measure results, and much, much more.
Author: Denise Price
Publisher: Lulu.com
ISBN: 0557044650
Category : Business & Economics
Languages : en
Pages : 72
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Book Description
If you work in a referral based sales indusrty, this book is for you. In 2008 we watched the market collapse, the economy come under question, business ethics being scrutinized, and the flow of credit tightened. Companies large and small are re-examining the way they do business, and buyers are re-examining their spending habits. This means unlimited opportunity to win new clients and build a thriving business in the midst of a recession. The first step is realizing that buyers are searching for the best deal for their Dollar or Euro. Crisis Proof Marketing is a system - a business model- which refocuses your attention and budget where it can be most efficient and most profitable. This system will demonstrate how you can operate your business seamlessly in the eyes of your clients, build trusting business relationships, generate referrals, and plan for the future, no matter what it has in store.
Author: Felipe Korzenny
Publisher: Routledge
ISBN: 1136398716
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors’ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics “Hispanic” Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Author: Frank Gruber
Publisher: John Wiley & Sons
ISBN: 111889877X
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Shake up the market with these key ingredients to a successful startup Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams. Startup Mixology is first and foremost a book about turning your ideas into action. From the cofounder of media company Tech Cocktail, a veteran entrepreneur and investor who was named one of the most connected people in tech, this book covers the basic "ingredients" of winning entrepreneurship. No abstract theories here — it shows you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done. Once you've taken that first step, the journey has only begun. Startup Mixology tells it like it is — and it's not easy! You'll learn about the harsh reality of starting up: what happens when you offend your customers, get no attention, or run out of money. These are the stories you don't always hear in the media. In the end, Startup Mixology is an optimistic book. You can do this — and you can have fun doing it, too. Every chapter also shows you how to enjoy the journey along the way - because if you don't, what's the point of it all? From cake baking to workations to llama parades, you'll learn how entrepreneurs around the world stay sane, reduce stress, and celebrate the positive. This may seem fluffy, but it's actually one of the biggest secrets of successful startups. Inside, you'll find the stories of companies like MakerBot, WordPress, Zappos, Basecamp, Uber, and more. Hear in their own words how they survived the startup phase, and learn from the straightforward and conversational Frank Gruber, who has met thousands of entrepreneurs and watched them grow their businesses. In many ways, entrepreneurship will be the most difficult undertaking of your career. But if you can find the right balance of hard work, support, and celebration, it can also be the most rewarding. Startup Mixology takes you through the whole process from start to finish, so you can begin the incomparable journey of turning your great ideas into great startups.
Author: Bob Negen
Publisher: Wiley + ORM
ISBN: 1118044703
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
Author: Jenny Rosenstrach
Publisher: Harper Collins
ISBN: 0062080911
Category : Cooking
Languages : en
Pages : 329
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Book Description
Inspired by her beloved blog, dinneralovestory.com, Jenny Rosenstrach’s Dinner: A Love Story is many wonderful things: a memoir, a love story, a practical how-to guide for strengthening family bonds by making the most of dinnertime, and a compendium of magnificent, palate-pleasing recipes. Fans of “Pioneer Woman” Ree Drummond, Jessica Seinfeld, Amanda Hesser, Real Simple, and former readers of Cookie magazine will revel in these delectable dishes, and in the unforgettable story of Jenny’s transformation from enthusiastic kitchen novice to family dinnertime doyenne.
Author: Doug Hall
Publisher: Clerisy Press
ISBN: 1578603560
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not "guru opinions." After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!
