International Brand Management of Chinese Companies

International Brand Management of Chinese Companies PDF Author: Sandra Bell
Publisher: Springer Science & Business Media
ISBN: 379082030X
Category : Business & Economics
Languages : en
Pages : 372

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Book Description
China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those “economic miracles” which have brought Germany, Japan, and the South East Asian Tigers into the top–league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a trajectory towards even greater prominence. In recent years, the Chinese economy seems to have reached an imp- tant threshold line of economic development and global integration. In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a ‘passive’ role in the global division of - bor. Foreign enterprises as the proprietors of greatly superior business models, production technologies, management models as well as very competitively established brands have been integrating Chinese players in their value chains and global operations. Lacking the necessary production technologies, products as well as marketing knowledge to successfully - dress OECD-consumers, Chinese enterprises have been hardly able to - ter the global markets without such guidance. Now, this constellation is changing.

International Brand Management of Chinese Companies

International Brand Management of Chinese Companies PDF Author: Sandra Bell
Publisher: Springer Science & Business Media
ISBN: 379082030X
Category : Business & Economics
Languages : en
Pages : 372

Get Book Here

Book Description
China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those “economic miracles” which have brought Germany, Japan, and the South East Asian Tigers into the top–league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a trajectory towards even greater prominence. In recent years, the Chinese economy seems to have reached an imp- tant threshold line of economic development and global integration. In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a ‘passive’ role in the global division of - bor. Foreign enterprises as the proprietors of greatly superior business models, production technologies, management models as well as very competitively established brands have been integrating Chinese players in their value chains and global operations. Lacking the necessary production technologies, products as well as marketing knowledge to successfully - dress OECD-consumers, Chinese enterprises have been hardly able to - ter the global markets without such guidance. Now, this constellation is changing.

Market Entry in China

Market Entry in China PDF Author: Christiane Prange
Publisher: Springer
ISBN: 3319291394
Category : Business & Economics
Languages : en
Pages : 220

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Book Description
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

Case Studies on Chinese Enterprises

Case Studies on Chinese Enterprises PDF Author: Donglin Xia
Publisher: Routledge
ISBN: 1136672508
Category : Business & Economics
Languages : en
Pages : 330

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Book Description
This book is a collection of teaching cases on two Chinese companies, UFIDA and Founder. The cases describe the management practices of typical Chinese companies. UFIDA is a well-known company providing management software while Founder is a long-established high-tech company. The book aims at providing readers with original, first-hand materials, based on a theoretical framework, and broadening readers’ vision regarding China’s business niche in terms of culture, strategy, corporate governance, business environment, organizational dynamics, marketing, human resource, finance and the potential business partnerships with Chinese enterprises and the Chinese people. The cases are comprehensive and descriptive. This book appeals to top executives and leaders of multinational companies with ambitions to expand or already vested business interest in China. It is also of valuable use to companies specializing in international trade. The book provides insight into the great business opportunities in the development of China.

Doing Good Business In China: Case Studies In International Business Ethics

Doing Good Business In China: Case Studies In International Business Ethics PDF Author: Stephan Rothlin
Publisher: World Scientific
ISBN: 9811233667
Category : Business & Economics
Languages : en
Pages : 459

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Book Description
The 46 original case studies featured in this book demonstrate that in many business sectors, local people and foreigners are responding to the challenges of achieving business success while competing with integrity. Cases are divided into eight sub-topics discussing internet and social media issues, labor issues, corporate social responsibility, product and food safety, Chinese suppliers and production, environmental issues, corporate governance, as well as business and society in China. Each case is followed by a discussion section, with questions to prompt reflection. This book is a valuable resource for students of International Business and Management, as well as entrepreneurs and business managers working and doing business in China.

Can China Lead?

Can China Lead? PDF Author: Regina Abrami
Publisher: Harvard Business Review Press
ISBN: 1422144151
Category : Business & Economics
Languages : en
Pages : 278

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Book Description
Shares updated insights into the challenges of doing business in today's emerging markets to explain how it has become harder for companies to operate in China, predicting what is likely to occur economically in the coming decades to help professionals make informed decisions. 12,000 first printing.

Negotiating China

Negotiating China PDF Author: Carolyn Blackman
Publisher: Allen & Unwin Australia
ISBN: 9781864480702
Category : Business & Economics
Languages : en
Pages : 205

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Book Description
Featuring beautiful images and excerpts from the creation story of the Australian Eastern Arrernte people, this journal also includes a star map of the Pleiades constellation. The indigenous story tells of seven young sisters, each represented by a star and pursued by the tracker Orion. The journal includes a special page for each sister scattered throughout the writable pages, weaving together a story that can be read as ongoing, or rediscovered throughout the journal's use. Also included are key words from the story, presented both in Arrernte and English, creating a charming but valuable cultural connection for all ages.

The Era of Chinese Multinationals

The Era of Chinese Multinationals PDF Author: Lourdes Casanova
Publisher: Academic Press
ISBN: 0128168579
Category : Business & Economics
Languages : en
Pages : 254

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Book Description
Chinese multinationals have grown in size and increased their global presence dramatically over the last decade. They have emerged as formidable competitors for western incumbents. These firms have instigated profound changes, such as displaced trade and investment flows, new business models, and the emergence of a new geography of global innovation. In a single volume, The Era of Chinese Multinationals captures the forces driving the disruptive growth of Chinese multinational corporations. Following a presentation of the surge of Chinese companies, the book turns to corporate characteristics of those firms and how they compare with western multinationals in terms of revenues, profits, branding, and business strategy. The book uses data and case studies to depict the relevant issues with the goal of providing insights to global executives on collaborating and competing with Chinese companies.

Chinese Antitrust Exceptionalism

Chinese Antitrust Exceptionalism PDF Author: Angela Zhang
Publisher: Oxford University Press
ISBN: 0192561197
Category : Law
Languages : en
Pages : 273

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Book Description
China's rise as an economic superpower has caused growing anxieties in the West. Europe is now applying stricter scrutiny over takeovers by Chinese state-owned giants, while the United States is imposing aggressive sanctions on leading Chinese technology firms such as Huawei, TikTok, and WeChat. Given the escalating geopolitical tensions between China and the West, are there any hopeful prospects for economic globalization? In her compelling new book Chinese Antitrust Exceptionalism, Angela Zhang examines the most important and least understood tactic that China can deploy to counter western sanctions: antitrust law. Zhang reveals how China has transformed antitrust law into a powerful economic weapon, supplying theory and case studies to explain its strategic application over the course of the Sino-US tech war. Zhang also exposes the vast administrative discretion possessed by the Chinese government, showing how agencies can leverage the media to push forward aggressive enforcement. She further dives into the bureaucratic politics that spurred China's antitrust regulation, providing an incisive analysis of how divergent missions, cultures, and structures of agencies have shaped regulatory outcomes. More than a legal analysis, Zhang offers a political and economic study of our contemporary moment. She demonstrates that Chinese exceptionalism-as manifested in the way China regulates and is regulated, is reshaping global regulation and that future cooperation relies on the West comprehending Chinese idiosyncrasies and China achieving greater transparency through integration with its Western rivals.

Corporate China 2.0

Corporate China 2.0 PDF Author: Qiao Liu
Publisher: Springer
ISBN: 1137550899
Category : Business & Economics
Languages : en
Pages : 265

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Book Description
This book argues that that the rise of great firms - those with sustainable high return on invested capital (ROIC) - will lay the foundation for China’s successful economic transformation. Drawn from the author’s research on corporate finance and the Chinese economy, the author maintains that being big could be easy but means little for corporate China, especially in the context of China’s transition from an investment-led economy to an efficiency-driven one. The work discusses both internal and external impediments that lead to lack of great companies in China and suggests institutional conditions which foster the rise of great companies in China, including, reversing the government’s obsession with GDP, reforming the financial system, and promoting entrepreneurship. Policy makers, investors, corporate executives, and MBA students and scholars will appreciate case studies of Huawei, Alibaba, Xiaomi, and Lenovo, among others, that illustrate the endeavors made by Chinese entrepreneurs at the grassroots level and highlight what makes successful companies in China.

China's Next Strategic Advantage

China's Next Strategic Advantage PDF Author: George S. Yip
Publisher: MIT Press
ISBN: 0262534754
Category : Business & Economics
Languages : en
Pages : 303

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Book Description
A book for everyone who does business with China or in China. The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future. Experts George Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets. And all Western businesses should prepare for disruption from their new competitors. Yip and McKern provide case studies of successful firms, outline ten ways in which the managerial and innovative capabilities of these firms differ from those of Western firms, and describe how multinationals doing business in China can become part of the Chinese ecosystem of new knowledge and technology. Yip and McKern argue that these innovation capabilities will be the basis for creating world-class products and services to meet the challenges of a new era of global competition.