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Author: Jham, Vimi
Publisher: IGI Global
ISBN: 1466643587
Category : Business & Economics
Languages : en
Pages : 373
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Book Description
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
Author: Jham, Vimi
Publisher: IGI Global
ISBN: 1466643587
Category : Business & Economics
Languages : en
Pages : 373
Get Book Here
Book Description
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 0749460636
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
Author: Syed Saad Andaleeb
Publisher: Emerald Group Publishing
ISBN: 1786357453
Category : Business & Economics
Languages : en
Pages : 589
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Book Description
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Author: M. Mercedes Galan-Ladero
Publisher: Springer
ISBN: 3030048438
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.
Author: Hongbing Hua
Publisher: Productivity Press
ISBN: 9780367142469
Category : Internet marketing
Languages : en
Pages : 0
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Book Description
Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short.
Author: A.V. Shukla
Publisher: Sarup & Sons
ISBN: 9788176254755
Category : Marketing
Languages : en
Pages : 108
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Book Description
Author: Susanne Doppler
Publisher: Woodhead Publishing
ISBN: 0128177934
Category : Technology & Engineering
Languages : en
Pages : 238
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Book Description
Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. - Presents the challenges customers face in their away-from-home food shopping - Explains how customer food experiences can be created - Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences
Author: Mark S. Glynn
Publisher: Emerald Group Publishing
ISBN: 1780525761
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
Author: Dominique Turpin
Publisher: Bloomsbury Publishing
ISBN: 1349275298
Category : Business & Economics
Languages : en
Pages : 498
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Book Description
Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level. Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.
Author: Edd Applegate
Publisher: Rowman & Littlefield
ISBN: 9780742538368
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scena...
