Case Mamma Mia!: Music, marketing and three women

Case Mamma Mia!: Music, marketing and three women PDF Author: Gómez Quijano, Arturo
Publisher: ESIC
ISBN: 8418944641
Category : Business & Economics
Languages : en
Pages : 92

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Book Description
It was October 2009, on a cold autumn evening in New York. It was not in my plans to be dancing between the seats of an old theatre on Broadway. I had flown a few days earlier from Madrid, to do some commercial research on the participation of American wedding dress companies in trade fairs. Since I had some free time, when I finished interviewing designers at the Waldforf Astoria, I immersed myself in the skyscrapers of that city, soaking up the culture of the world’s capital. I visited the MOMA and the Chrysler Building; I walked through Central Park and took the orange ferry to Staten Island to see the city through the eyes of an immigrant on the way back; I crossed the first bridge to Brooklyn, admired the design of the Guggenheim and prayed at St. Patrick’s Church. I had foreseen all of this in my travel plans, except for dancing.

Case Mamma Mia!: Music, marketing and three women

Case Mamma Mia!: Music, marketing and three women PDF Author: Gómez Quijano, Arturo
Publisher: ESIC
ISBN: 8418944641
Category : Business & Economics
Languages : en
Pages : 92

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Book Description
It was October 2009, on a cold autumn evening in New York. It was not in my plans to be dancing between the seats of an old theatre on Broadway. I had flown a few days earlier from Madrid, to do some commercial research on the participation of American wedding dress companies in trade fairs. Since I had some free time, when I finished interviewing designers at the Waldforf Astoria, I immersed myself in the skyscrapers of that city, soaking up the culture of the world’s capital. I visited the MOMA and the Chrysler Building; I walked through Central Park and took the orange ferry to Staten Island to see the city through the eyes of an immigrant on the way back; I crossed the first bridge to Brooklyn, admired the design of the Guggenheim and prayed at St. Patrick’s Church. I had foreseen all of this in my travel plans, except for dancing.

Case ABBA Forever! From Waterloo to Voyage, passing through Mamma Mia!

Case ABBA Forever! From Waterloo to Voyage, passing through Mamma Mia! PDF Author: Gómez Quijano, Arturo
Publisher: ESIC
ISBN: 8411920577
Category : Business & Economics
Languages : en
Pages : 106

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Book Description
ABBA: the soundtrack of my whole life Why is ABBA suddenly appearing in our lives now? My sister-in-law asked me in a family reunion when I told her that I was writing a case of ABBA. Many people will think that the main reason is because I am an ABBA freak. Nothing could be further from the truth. The main reason is because it seems to me that we do have a lot to learn from Björn and Benny’s career. One of the longest-lived and most productive creative couples in the history of music. They met on 5th June 1966 and, and they are still active and successful today. However, my sister-in-law’s question remained in my teacher’s mind. In class I jokingly say that this is the question of José Mourinho, a famous football coach: Why? It is also the question of the researcher, the journalist, the academic, the businessperson. It is the question that drives us forward as human beings. Man seeks explanations. There are many businesses from which many things can be learned, but why ABBA? It was then that I realized ABBA was the soundtrack that had been with me all my life. I was born in Galicia, in the Northwest of Spain, in the early sixties of the last century. From there, when I was just a child, I watched them, live and in black and white, win the Eurovision Song Contest. It was 1974. At that moment, ABBA was born. The group, designed by Stig Anderson, was formed after that triumph, to manage the success. For the next eight years they swept the world. They went as far as Australia where, when a special TV program about their visit to the country was broadcast, it had a 54% audience share, beating the record set by the broadcast of the man landing on the moon a few years earlier. I saw them born. [...]

Case Mamma Mia!

Case Mamma Mia! PDF Author: Arturo Gómez Quijano
Publisher:
ISBN: 9788418944666
Category :
Languages : en
Pages : 0

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Book Description


Nostalgia and Innovation in the songs of "Mamma Mia!"

Nostalgia and Innovation in the songs of Author: Amelie Meyer
Publisher: GRIN Verlag
ISBN: 3346143554
Category : Literary Collections
Languages : en
Pages : 23

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Book Description
Seminar paper from the year 2012 in the subject American Studies - Miscellaneous, grade: 1,3, University of Göttingen (Philosophische Fakultät), course: The American Musical, language: English, abstract: When Mamma Mia! opened in theaters in the summer of 2008, many reviewers were less than enthusiastic about the film adaptation of the popular stage musical. While the storyline of 20-year old Sophie living on a Greek island with her single parent mother and embarking on a quest to find her father was declared to be flat and incoherent, the cinematic realization of the stage version has similarly been regarded as unsatisfactory. In spite of critics’ dismay, however, Mamma Mia! achieved great box office success. The discrepancy between reviewers’ predictions and the actual perception of audiences raises the question of the origin of Mamma Mia!’s popularity. Ashley Elaine York categorizes Mamma Mia!, amongst others, as a “new breed of women’s giants [...] best be described as `women’s blockbusters ́ and touted as the newest conglomerate trend”. While this relatively broad definition of the woman’s blockbuster and its keys for success is applied by York to different genres and will also be considered, this paper mainly sets out to look at several of its aspects from the point of view of musical studies. Particular emphasis will be put on the use of the well-known ABBA music and its function within the movie and for audience’s reception and involvement as the categorization of the film as a so called jukebox musical will be discussed. Thus, the following questions will be investigated in the course of this paper: Can Mamma Mia! be classified as a jukebox musical, deriving its success from its nostalgic representation of the much loved ABBA music, or does it go beyond this classification to reinterpret the songs in an innovative fashion?

Etude Music Magazine

Etude Music Magazine PDF Author: Theodore Presser
Publisher:
ISBN:
Category : Music
Languages : en
Pages : 806

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Book Description
Includes music.

Billboard

Billboard PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 48

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Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

The Etude

The Etude PDF Author:
Publisher:
ISBN:
Category : Music
Languages : en
Pages : 226

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Book Description
A monthly journal for the musician, the music student, and all music lovers.

Entrepreneurship

Entrepreneurship PDF Author: Robert D. Hisrich
Publisher: McGraw-Hill/Irwin
ISBN:
Category : Business & Economics
Languages : en
Pages : 648

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Book Description
The 8th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

Destabilizing the Hollywood Musical

Destabilizing the Hollywood Musical PDF Author: K. Kessler
Publisher: Springer
ISBN: 0230290558
Category : Performing Arts
Languages : en
Pages : 270

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Book Description
A critical survey of Hollywood film musicals from the 1960s to the present. This book examines how, in the post-studio system era, cultural, industrial and stylistic circumstances transformed this once happy-go-lucky genre into one both fluid and cynical enough to embrace the likes of Rocky Horror and pave the way for Cannibal! and Moulin Rouge!.

The Who's Tommy

The Who's Tommy PDF Author: Pete Townshend
Publisher: Pantheon
ISBN:
Category : Music
Languages : en
Pages : 184

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Book Description
Provides a history of Tommy from rock opera to its staging as a Broadway musical.