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Author: Yusuf Kalyango, Jr.
Publisher: Springer
ISBN: 1137440562
Category : Language Arts & Disciplines
Languages : en
Pages : 212
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Book Description
Global Journalism Practice and New Media Performance provides an overview of new and traditional media in their political, economic and cultural contexts while exploring the role of journalism practice and media education. The authors examine media systems in 16 countries, including China, Russia and the United States.
Author: Yusuf Kalyango, Jr.
Publisher: Springer
ISBN: 1137440562
Category : Language Arts & Disciplines
Languages : en
Pages : 212
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Book Description
Global Journalism Practice and New Media Performance provides an overview of new and traditional media in their political, economic and cultural contexts while exploring the role of journalism practice and media education. The authors examine media systems in 16 countries, including China, Russia and the United States.
Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 9813341831
Category : Technology & Engineering
Languages : en
Pages : 783
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Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author: Gérard Cliquet
Publisher: John Wiley & Sons
ISBN: 1786305801
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Author: Roberto Todeschini
Publisher: John Wiley & Sons
ISBN: 3527337040
Category : Language Arts & Disciplines
Languages : en
Pages : 511
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Book Description
At last, the first systematic guide to the growing jungle of citation indices and other bibliometric indicators. Written with the aim of providing a complete and unbiased overview of all available statistical measures for scientific productivity, the core of this reference is an alphabetical dictionary of indices and other algorithms used to evaluate the importance and impact of researchers and their institutions. In 150 major articles, the authors describe all indices in strictly mathematical terms without passing judgement on their relative merit. From widely used measures, such as the journal impact factor or the h-index, to highly specialized indices, all indicators currently in use in the sciences and humanities are described, and their application explained. The introductory section and the appendix contain a wealth of valuable supporting information on data sources, tools and techniques for bibliometric and scientometric analysis - for individual researchers as well as their funders and publishers.
Author: Unesco
Publisher: UNESCO
ISBN: 9789231040054
Category : Political Science
Languages : en
Pages : 698
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Book Description
Written by historians and scientists from all over the world as well as by former and active staff members, this publication gives an inside perspective on the role played by UNESCO in the history of international scienctific co-operation over the past six decades. It is divided into six sections under the headings of: setting the scene, 1945-1965; basic sciences and engineering; environmental sciences; science and society; overviews and analyses; and looking ahead. It also features a list of chronological milestones during this 60-year period.
Author: Susan Helen Ellison
Publisher: Duke University Press
ISBN: 0822371782
Category : Social Science
Languages : en
Pages : 282
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Book Description
In Domesticating Democracy Susan Helen Ellison examines foreign-funded alternate dispute resolution (ADR) organizations that provide legal aid and conflict resolution to vulnerable citizens in El Alto, Bolivia. Advocates argue that these programs help residents cope with their interpersonal disputes and economic troubles while avoiding an overburdened legal system and cumbersome state bureaucracies. Ellison shows that ADR programs do more than that—they aim to change the ways Bolivians interact with the state and with global capitalism, making them into self-reliant citizens. ADR programs frequently encourage Bolivians to renounce confrontational expressions of discontent, turning away from courtrooms, physical violence, and street protest and coming to the negotiation table. Nevertheless, residents of El Alto find creative ways to take advantage of these micro-level resources while still seeking justice and a democratic system capable of redressing the structural violence and vulnerability that ADR fails to treat.
Author: Gabriel Feld
Publisher: Exemplary Projects
ISBN: 9781870890762
Category : Architecture
Languages : en
Pages : 0
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Book Description
Berlin Free University is an imagination of what a building might be - a building designed to function as a piece of the city, adapting to the needs of its users while generating opportunities for social interaction. The university offers a window onto the politicized and optimistic discourse of the Sixties and Seventies, but at the same time illuminates contemporary debates around large projects of infrastructure and public space. This extensive study of the building combines texts with a visual survey containing specifically commissioned photographs as well as archive material, plans and construction details.
Author: Julio-César Mateus
Publisher: Routledge
ISBN: 0429534671
Category : Education
Languages : en
Pages : 278
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Book Description
This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for educational purposes, and with national curriculums beginning to implement media related skills, this book makes a timely contribution to new debates surrounding the significance of media literacy as a citizen’s right. Taking both a topical and country-based approach, authors from across Latin America present a comprehensive perspective of the region and address issues such as the political and social contexts in which media education is based, the current state of educational policies with respect to media, organizations and experiences that promote media education.
Author: Lukasz Stanek
Publisher: U of Minnesota Press
ISBN: 0816666164
Category : Architecture
Languages : en
Pages : 389
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Book Description
Shows how Lefebvre's theory of space developed out of direct engagement with architecture, urbanism, and urban sociology.
Author: Patricia de Santana Pinho
Publisher: UNC Press Books
ISBN: 1469645335
Category : Social Science
Languages : en
Pages : 273
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Book Description
Brazil, like some countries in Africa, has become a major destination for African American tourists seeking the cultural roots of the black Atlantic diaspora. Drawing on over a decade of ethnographic research as well as textual, visual, and archival sources, Patricia de Santana Pinho investigates African American roots tourism, a complex, poignant kind of travel that provides profound personal and collective meaning for those searching for black identity and heritage. It also provides, as Pinho's interviews with Brazilian tour guides, state officials, and Afro-Brazilian activists reveal, economic and political rewards that support a structured industry. Pinho traces the origins of roots tourism to the late 1970s, when groups of black intellectuals, artists, and activists found themselves drawn especially to Bahia, the state that in previous centuries had absorbed the largest number of enslaved Africans. African Americans have become frequent travelers across what Pinho calls the "map of Africanness" that connects diasporic communities and stimulates transnational solidarities while simultaneously exposing the unevenness of the black diaspora. Roots tourism, Pinho finds, is a fertile site to examine the tensions between racial and national identities as well as the gendered dimensions of travel, particularly when women are the major roots-seekers.
