Can integrated titles improve the viewing experience? PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Can integrated titles improve the viewing experience? PDF full book. Access full book title Can integrated titles improve the viewing experience? by Wendy Fox. Download full books in PDF and EPUB format.
Author: Wendy Fox
Publisher: Language Science Press
ISBN: 3961100659
Category : Closed captioning
Languages : en
Pages : 247
Get Book Here
Book Description
Historically a dubbing country, Germany is not well-known for subtitled productions. But while dubbing is predominant in Germany, more and more German viewers prefer original and subtitled versions of their favourite shows and films. Conventional subtitling, however, can be seen as a strong intrusion into the original image that can not only disrupt but also destroy the director’s intended shot composition and focus points. Long eye movements between focus points and subtitles decrease the viewer’s information intake, and especially German audiences, who are often not used to subtitles, seem to prefer to wait for the next subtitle instead of looking back up again. Furthermore, not only the placement, but also the overall design of conventional subtitles can disturb the image composition – for instance titles with a weak contrast, inappropriate typeface or irritating colour system. So should it not, despite the translation process, be possible to preserve both image and sound as far as possible? Especially given today’s numerous artistic and technical possibilities and the huge amount of work that goes into the visual aspects of a film, taking into account not only special effects, but also typefaces, opening credits and text-image compositions. A further development of existing subtitling guidelines would not only express respect towards the original film version but also the translator’s work. The presented study shows how integrated titles can increase information intake while maintaining the intended image composition and focus points as well as the aesthetics of the shot compositions. During a three-stage experiment, the specifically for this purpose created integrated titles in the documentary “Joining the Dots” by director Pablo Romero-Fresco were analysed with the help of eye movement data from more than 45 participants. Titles were placed based on the gaze behaviour of English native speakers and then rated by German viewers dependant on a German translation. The results show that a reduction of the distance between intended focus points and titles allow the viewers more time to explore the image and connect the titles to the plot. The integrated titles were rated as more aesthetically pleasing and reading durations were shorter than with conventional subtitles. Based on the analysis of graphic design and filmmaking rules as well as conventional subtitling standards, a first workflow and set of placement strategies for integrated titles were created in order to allow a more respectful handling of film material as well as the preservation of the original image composition and typographic film identity.
Author: Wendy Fox
Publisher: Language Science Press
ISBN: 3961100659
Category : Closed captioning
Languages : en
Pages : 247
Get Book Here
Book Description
Historically a dubbing country, Germany is not well-known for subtitled productions. But while dubbing is predominant in Germany, more and more German viewers prefer original and subtitled versions of their favourite shows and films. Conventional subtitling, however, can be seen as a strong intrusion into the original image that can not only disrupt but also destroy the director’s intended shot composition and focus points. Long eye movements between focus points and subtitles decrease the viewer’s information intake, and especially German audiences, who are often not used to subtitles, seem to prefer to wait for the next subtitle instead of looking back up again. Furthermore, not only the placement, but also the overall design of conventional subtitles can disturb the image composition – for instance titles with a weak contrast, inappropriate typeface or irritating colour system. So should it not, despite the translation process, be possible to preserve both image and sound as far as possible? Especially given today’s numerous artistic and technical possibilities and the huge amount of work that goes into the visual aspects of a film, taking into account not only special effects, but also typefaces, opening credits and text-image compositions. A further development of existing subtitling guidelines would not only express respect towards the original film version but also the translator’s work. The presented study shows how integrated titles can increase information intake while maintaining the intended image composition and focus points as well as the aesthetics of the shot compositions. During a three-stage experiment, the specifically for this purpose created integrated titles in the documentary “Joining the Dots” by director Pablo Romero-Fresco were analysed with the help of eye movement data from more than 45 participants. Titles were placed based on the gaze behaviour of English native speakers and then rated by German viewers dependant on a German translation. The results show that a reduction of the distance between intended focus points and titles allow the viewers more time to explore the image and connect the titles to the plot. The integrated titles were rated as more aesthetically pleasing and reading durations were shorter than with conventional subtitles. Based on the analysis of graphic design and filmmaking rules as well as conventional subtitling standards, a first workflow and set of placement strategies for integrated titles were created in order to allow a more respectful handling of film material as well as the preservation of the original image composition and typographic film identity.
Author: Tessa Dwyer
Publisher: Bloomsbury Publishing USA
ISBN: 1501328999
Category : Performing Arts
Languages : en
Pages : 290
Get Book Here
Book Description
Seeing into Screens: Eye Tracking and the Moving Image is the first dedicated anthology that explores vision and perception as it materializes as viewers watch screen content. While nearly all moving image research either 'imagines' how its audience responds to the screen, or focuses upon external responses, this collection utilizes the data produced from eye tracking technology to assess seeing and knowing, gazing and perceiving. The editors divide their collection into the following four sections: eye tracking performance, which addresses the ways viewers respond to screen genre, actor and star, auteur, and cinematography; eye tracking aesthetics which explores the way viewers gaze upon colour, light, movement, and space; eye tracking inscription, which examines the way the viewer responds to subtitles, translation, and written information found in the screen world; and eye tracking augmentation which examines the role of simulation, mediation, and technological intervention in the way viewers engage with screen content. At a time when the nature of viewing the screen is extending and diversifying across different platforms and exhibitions, Seeing into Screens is a timely exploration of how viewers watch the screen.
Author: Pablo Romero-Fresco
Publisher: Routledge
ISBN: 0429620659
Category : Art
Languages : en
Pages : 267
Get Book Here
Book Description
Translation, accessibility and the viewing experience of foreign, deaf and blind audiences has long been a neglected area of research within film studies. The same applies to the film industry, where current distribution strategies and exhibition platforms severely underestimate the audience that exists for foreign and accessible cinema. Translated and accessible versions are usually produced with limited time, for little remuneration, and traditionally involving zero contact with the creative team. Against this background, this book presents accessible filmmaking as an alternative approach, integrating translation and accessibility into the filmmaking process through collaboration between translators and filmmakers. The book introduces a wide notion of media accessibility and the concepts of the global version, the dubbing effect and subtitling blindness. It presents scientific evidence showing how translation and accessibility can impact the nature and reception of a film by foreign and sensory-impaired audiences, often changing the film in a way that filmmakers are not always aware of. The book includes clips from the award-winning film Notes on Blindness on the Routledge Translation Studies Portal, testimonies from filmmakers who have adopted this approach, and a presentation of the accessible filmmaking workflow and a new professional figure: the director of accessibility and translation. This is an essential resource for advanced students and scholars working in film, audiovisual translation and media accessibility, as well as for those (accessible) filmmakers who are not only concerned about their original viewers, but also about those of the foreign and accessible versions of their films, who are often left behind.
Author: Irene Ranzato
Publisher: Springer Nature
ISBN: 3031616219
Category :
Languages : en
Pages : 652
Get Book Here
Book Description
Author: Minako O'Hagan
Publisher: Taylor & Francis
ISBN: 1315311240
Category : Language Arts & Disciplines
Languages : en
Pages : 557
Get Book Here
Book Description
The Routledge Handbook of Translation and Technology provides a comprehensive and accessible overview of the dynamically evolving relationship between translation and technology. Divided into five parts, with an editor's introduction, this volume presents the perspectives of users of translation technologies, and of researchers concerned with issues arising from the increasing interdependency between translation and technology. The chapters in this Handbook tackle the advent of technologization at both a technical and a philosophical level, based on industry practice and academic research. Containing over 30 authoritative, cutting-edge chapters, this is an essential reference and resource for those studying and researching translation and technology. The volume will also be valuable for translators, computational linguists and developers of translation tools.
Author: Łukasz Bogucki
Publisher: Springer Nature
ISBN: 3030421058
Category : Language Arts & Disciplines
Languages : en
Pages : 746
Get Book Here
Book Description
This handbook is a comprehensive and up-to-date resource covering the booming field of Audiovisual Translation (AVT) and Media Accessibility (MA). Bringing together an international team of renowned scholars in the field of translation studies, the handbook surveys the state of the discipline, consolidates existing knowledge, explores avenues for future research and development, and also examines methodological and ethical concerns. This handbook will be a valuable resource for advanced undergraduate and postgraduate students, early-stage researchers but also experienced scholars working in translation studies, communication studies, media studies, linguistics, cultural studies and foreign language education.
Author: Tra&Co Group
Publisher: Language Science Press
ISBN: 3961103046
Category : Language Arts & Disciplines
Languages : en
Pages : 204
Get Book Here
Book Description
Cognitive aspects of the translation process have become central in Translation and Interpreting Studies in recent years, further establishing the field of Cognitive Translatology. Empirical and interdisciplinary studies investigating translation and interpreting processes promise a hitherto unprecedented predictive and explanatory power. This collection contains such studies which observe behaviour during translation and interpreting. The contributions cover a vast area and investigate behaviour during translation and interpreting – with a focus on training of future professionals, on language processing more generally, on the role of technology in the practice of translation and interpreting, on translation of multimodal media texts, on aspects of ergonomics and usability, on emotions, self-concept and psychological factors, and finally also on revision and post-editing. For the present publication, we selected a number of contributions presented at the Second International Congress on Translation, Interpreting and Cognition hosted by the Tra&Co Lab at the Johannes Gutenberg University of Mainz.
Author: Felix Hoberg
Publisher: BoD – Books on Demand
ISBN: 3985540330
Category : Language Arts & Disciplines
Languages : en
Pages : 314
Get Book Here
Book Description
Die vorliegende Arbeit widmet sich der Informationsintegration in maschinell übersetzten, mehrsprachigen Textchats am Beispiel des Skype Translators im Sprachenpaar Katalanisch-Deutsch. Der Untersuchung von Textchats dieser Konfiguration wurde sich bislang nur wenig zugewendet. Deshalb wird der zunächst grundlegend explorativ ausgerichteten Forschungsfrage nachgegangen, wie Personen eine maschinell übersetzte Textchat-Kommunikation wahrnehmen, wenn sie nicht der Sprache des Gegenübers mächtig sind. Damit einher geht auch die Untersuchung der Informationsextraktion und -verarbeitung zwischen Nachrichten, die in der eigenen Sprache verfasst wurden, und der Ausgabe der Maschinellen Übersetzung. Zur Erfassung des Nutzungsverhalten im Umgang mit Skype und dem Skype Translator wurde mit einer deutschlandweit an Studierende gesendeten Online-Umfrage gearbeitet. In einer zweiteiligen, naturalistisch orientierten Pilotstudie unter Einsatz des Eye-Trackers wurde das Kommunikationsverhalten von Studierenden mit deutscher Muttersprache einerseits in maschinell vom Skype Translator übersetzten Chats mit katalanischen Muttersprachler·innen und andererseits, als Referenz, in monolingualen, rein deutschsprachigen Chats ohne Skype Translator untersucht. Bei den Teilnehmer·innen an diesen Studien handelt es sich um zwei unabhängige Gruppen. Beide wurden ebenfalls mit Fragebögen zum Nutzungsverhalten und zu den Eindrücken des Skype Translators erfasst. Das sicher überraschendste Ergebnis der Studie ist, dass die Versuchspersonen einen substanziellen Teil der Chatkommunikation auf der MÜ-Ausgabe in beiden beteiligten Sprachen verbringen. Die Untersuchung der Sakkaden und Regressionen deutet auf einen sprunghaften Wechsel zwischen Originalnachricht und MÜ hin. Der Schwerpunkt der Aufmerksamkeit liegt dabei konsequent auf den neusten Nachrichten. Es ist daher anzunehmen, dass die Versuchspersonen die MÜ-Ausgabe aktiv in die Kommunikation miteinbeziehen und wesentliche Informationen zwischen Original und MÜ abzugleichen versuchen.
Author: Marta Kajzer-Wietrzny
Publisher: Language Science Press
ISBN: 3961103933
Category : Language Arts & Disciplines
Languages : en
Pages : 276
Get Book Here
Book Description
The purpose of this book is to showcase a diverse set of directions in empirical research on mediated discourse, reflecting on the state-of-the-art and the increasing intersection between Corpus-based Interpreting Studies (CBIS) and Corpus-based Translation Studies (CBTS). Undeniably, data from the European Parliament (EP) offer a great opportunity for such research. Not only does the institution provide a sizeable sample of oral debates held at the EP together with their simultaneous interpretations into all languages of the European Union. It also makes available written verbatim reports of the original speeches, which used to be translated. From a methodological perspective, EP materials thus guarantee a great degree of homogeneity, which is particularly valuable in corpus studies, where data comparability is frequently a challenge. In this volume, progress is visible in both CBIS and CBTS. In interpreting, it manifests itself notably in the availability of comprehensive transcription, annotation and alignment systems. In translation, datasets are becoming substantially richer in metadata, which allow for increasingly refined multi-factorial analysis. At the crossroads between the two fields, intermodal investigations bring to the fore what these mediation modes have in common and how they differ. The volume is thus aimed in particular at Interpreting and Translation scholars looking for new descriptive insights and methodological approaches in the investigation of mediated discourse, but it may be also of interest for (corpus) linguists analysing parliamentary discourse in general.
Author: Dorothy Kenny
Publisher: Language Science Press
ISBN: 3961103488
Category : Computers
Languages : en
Pages : 210
Get Book Here
Book Description
Language learning and translation have always been complementary pillars of multilingualism in the European Union. Both have been affected by the increasing availability of machine translation (MT): language learners now make use of free online MT to help them both understand and produce texts in a second language, but there are fears that uninformed use of the technology could undermine effective language learning. At the same time, MT is promoted as a technology that will change the face of professional translation, but the technical opacity of contemporary approaches, and the legal and ethical issues they raise, can make the participation of human translators in contemporary MT workflows particularly complicated. Against this background, this book attempts to promote teaching and learning about MT among a broad range of readers, including language learners, language teachers, trainee translators, translation teachers, and professional translators. It presents a rationale for learning about MT, and provides both a basic introduction to contemporary machine-learning based MT, and a more advanced discussion of neural MT. It explores the ethical issues that increased use of MT raises, and provides advice on its application in language learning. It also shows how users can make the most of MT through pre-editing, post-editing and customization of the technology.
